Aston Martin One-77
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EnI
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BMW AG are still seriously considering to possibly offer a highly exclusive Rolls-Royce ultra-performance & ultra-luxury sports car. A true Bugatti Veyron fighter. A ridiculously expensive strictly limited-production car.
The most important individual RR buyers have already been contacted personally to confirm an interest in such a car - and possibly pre-order it. Since the project will only get the green line if all the free slots are filled. BMW do not want some manipulators buy a car - therefore most important RR customers were contacted: since this car will be strictly for them only. No P.Diddy / David Beckham kind of clientele, or eg. collectors like J. Leno.
The rumor is there will be only 50 cars produced - all 50 with different color / trim / upholstery etc combination: so no even 2 cars will be same.
The price is rumored to start at 5 million Euros ... up to 6 millions with some super-weird materials used: eg. genuine pearl coated trim, or trim made of 500 year old wood etc etc.
The rumored names: Whisper, Ecstasy, Dawn.
The most important individual RR buyers have already been contacted personally to confirm an interest in such a car - and possibly pre-order it. Since the project will only get the green line if all the free slots are filled. BMW do not want some manipulators buy a car - therefore most important RR customers were contacted: since this car will be strictly for them only. No P.Diddy / David Beckham kind of clientele, or eg. collectors like J. Leno.
The rumor is there will be only 50 cars produced - all 50 with different color / trim / upholstery etc combination: so no even 2 cars will be same.
The price is rumored to start at 5 million Euros ... up to 6 millions with some super-weird materials used: eg. genuine pearl coated trim, or trim made of 500 year old wood etc etc.
The rumored names: Whisper, Ecstasy, Dawn.
NarutoRamen
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If by chasing veyron you mean watch it dissapear in the distance, then you're right. LOL With the specs this car has, it will be lucky to chase down the current supercars like the LP640, 599 GTB, Carrera GT and SLR-722. But let's wait for more info.
Osnabrueck
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Seeing how VAG sailed the seven seas of red ink to make the fever dream of the Veyron a reality, I find it very hard to believe that BMW would be inclined to jump off the same cliff and produce a "true" Bugatti fighter.
I could see them entering the arena of ultra-ridiculous sports cars several years from now, but I have a hard time imagining exactly what form such a car would take. There's not a real precedent for a high-performance Rolls in recent history, so one doesn't really get the feel that there's a gaping hole in the RR lineup.
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Amazing, BMW would consider such a car for Rolls-Royce. A low-volume, big bucks supercar, yet won't do a much less expensive one for BMW. A Roll-Royce sports car is BS. I can't believe I'm reading this. Rolls thinking about making a sports cars, a 5 million dollar, overpriced, irrelevant beast, yet it doesn't make "sense" for BMW to build one along the lines of the R8 or 911? BS, BS, BS.
Anyway can't wait to see this Aston-Martin.
M
Anyway can't wait to see this Aston-Martin.
M
Osnabrueck
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Far as high-end halo cars are concerned, I don't think you can fault BMW for their timing - deliberate or not. Right now Lexus and possibly Acura are gearing up to debut their LF-A and new NSX. With major economic headwinds in the states, and relatively small marketshare overseas, both of these cars will face major challenges upon their debut.
It's easy to look the absense of a BMW megacar and see a glaring gap, but you have to stop and consider how many new products have worked their way into the range just over the past 5 years. You got the X3, the 6er, the X6 and the 1er with all of its hatch, coupe and cabrio configurations. That's lots of product!
So, looking down the product roadmap that was set into motion years and years ago, it looks like BMW couldn't have gotten their timing better - though I suppose you could chalk up the X6 as slight misstep, gas prices being what they are. I haven't heard about how sales are doing. Anyways, if BMW is poised to unleash something big 4 or 5 years from now, it'll probably be the right time from a consumer readiness point of view.
As for the Astin Martin... it's anything but a "Veyron Chaser!" I think we'll have to wait for an entirely different automotive epoch before a car comes along that can legitimately put the screws to the Bugatti. Sure, there will always be some lightweight kit-car that gets close, but when will we see a real contender? It'll be another manhattan project, that's for sure.
It's easy to look the absense of a BMW megacar and see a glaring gap, but you have to stop and consider how many new products have worked their way into the range just over the past 5 years. You got the X3, the 6er, the X6 and the 1er with all of its hatch, coupe and cabrio configurations. That's lots of product!
So, looking down the product roadmap that was set into motion years and years ago, it looks like BMW couldn't have gotten their timing better - though I suppose you could chalk up the X6 as slight misstep, gas prices being what they are. I haven't heard about how sales are doing. Anyways, if BMW is poised to unleash something big 4 or 5 years from now, it'll probably be the right time from a consumer readiness point of view.
As for the Astin Martin... it's anything but a "Veyron Chaser!" I think we'll have to wait for an entirely different automotive epoch before a car comes along that can legitimately put the screws to the Bugatti. Sure, there will always be some lightweight kit-car that gets close, but when will we see a real contender? It'll be another manhattan project, that's for sure.
SDNR
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True.
It does seem a bit odd to me too -- but Rolls-Royce (as an abstract concept of elite prestige) has so much cachet and metaphysical power in the global culture, it is not an entirely unbelievable idea. The supercar market is the ultimate prestige market afterall -- far more so than limousines -- it does make some sense that BMW would possibly like to exploit the power of the Rolls-Royce brand in that arena.
Osnabrueck
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I think you're absolutely correct - if there's one brand on the planet that has carte blanche to go out on a limb it's Rolls Royce. Heck - you could argue that the world at large is begging to see the brand expand into uncharted territories of ridiculous luxury.
The way I see it, Rolls is to cars what the Royal Family is to England. It's a myth that we all love to believe in together - an anachronistic concept of supreme transportation and status just as the royals represent the bygone days of blue-blooded elite.
Given all that, BMW has been keen to dance a fine line as custodians of the Rolls name. I think they've managed to push the threshold of credibility without ever going so far as to lose the authentic British mystique that surrounds the brand. As stands, the Phaeton & Drophead are like classy, handcrafted wristwatches that are 10mm too large. They're undeniably fine specimins, but the level of ostentation is just a tick over the line and blows their cover as "planned" products, as opposed to intrinsically surpurb products that speak for themselves.
Right now, in 2008, it's hard to draw a line that would connect the Rolls pedigree with an agressive, high-performance sports car. On the other hand, I believe that the stage will be set about 8 - 10 years down the road for some kind of Rolls supercar to become a reality. At this moment, it wouldn't be a good idea both for the health of the Rolls name, and because the Veyron already fills the role as the penultimate creature of the roadway. It's hard to imagine the Rolls not competing with Bugatti on some level, and I don't think BMW is keen on going down that road right now.
SDNR
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Very astute points Josh.
EnI
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A BMW supercar and now even a BMW CSL is a complete waste of money & efforts and yet they consider such a car ?
Eg. nobody said it would be a mid-engine car. I can imagine a re-worked CS chassis with some extra pumped-up V12 bi-turbo, with KERS hybrid tech.
And for 5 million Euros per piece it could be built of CF exclusively.
I can't see the car being design & developed from scratch like Veyron was - with exclusive chassis, gearbox, engine etc. There will be much BMW "donor parts" in it if ever built. Think of Phantom: much of BMW tech is used there. The RR super car won't be any different.
And as said: it's only an idea for now. Considering the global economic situation I'm sure the project will be put on ice - till new economic boom occurs.
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I don't think the global economic situation has any bearing on RR.
From Global sales: July 2008 : BMW, MB, Audi thread
Rolls-Royce: 102 (+22.9%) ... YTD 597 (+58.4%)
EnI
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Mind 2 (!) additional models are on sale: Drophead & Coupe. It's logical the sales will be higher.
dOmInIX
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Rolls Royce sport car - I imagine this car to be something like sportier version of Continental GT/ Mercedes CL, of course a step above them. Not really a true Veyron competitor..
In that case you can't charge 5 million € for ''half Rolls half BMW''..Just the price doesn't make a car immediately exclusive IMO.
In that case you can't charge 5 million € for ''half Rolls half BMW''..Just the price doesn't make a car immediately exclusive IMO.
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Aston Martin
Aston Martin Lagonda Global Holdings PLC is a British manufacturer
of luxury sports cars and grand tourers headquartered in Gaydon, Warwickshire,
England, United Kingdom. Founded in 1913 by Lionel Martin and Robert Bamford,
and steered from 1947 by David Brown, it became associated with expensive grand
touring cars in the 1950s and 1960s, and with the fictional character James Bond
following his use of a DB5 model in the 1964 film Goldfinger. Their sports cars
are regarded as a British cultural icon.
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