A3/S3/RS3 Audi Unveils the 2013 Audi A3's Interior


The Audi A3 is a small family car (C-segment) manufactured by Audi AG. Production: 1996-

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2012 Audi A3 interior unveiled

Press Release from the Consumer Electronics Show

In the new A3, Audi is further extending its classic strength – simple, easy-to-understand ergonomics. This compact car, which will be launched in many countries very soon, offers many advanced solutions.

One of these is an electromechanical parking brake, which replaces the mechanical component. Operation of the air conditioning system has been further enhanced. Many important functions can be controlled via the multifunction steering wheel – including a freely assignable button – and can be viewed in the driver information system display. The most interesting innovations, however, are in the area of infotainment – its hardware, software and user control.

Audi and Nvidia
“German engineering meets Silicon Valley” – a fitting slogan to describe Audi’s partnership with the Nvidia Corporation. Utilizing the fast graphic processors that the company supplies for many car model series, Audi has attained a leading position in the infotainment area. These processors have enabled innovations such as the world’s first integration of Google Earth images in the navigation map.

Audi and Nvidia began their joint venture in 2005. The A4, which appeared in 2007, already used a chip from this producer, which is based in Santa Clara, California. Two years later, the A8 attained a new dimension of visual display using Nvidia technology. Now, Audi and Nvidia are launching the next stage of their partnership – the new modular infotainment platform utilizes Tegra processors.

The modular infotainment platform
The Audi A3 is the first model of the brand to offer features from the modular infotainment platform. Audi is using this radically new architecture to solve a challenge that is becoming increasingly urgent – innovations in consumer electronics and rapid gains in computing power are being introduced at speeds that are much faster than the product cycles of automotive manufacturers.

The central computer in the modular infotainment platform, such as the one Audi currently uses, comprises two units – the Radio Car Control Unit and what is known as the MMX board (MMX: Multi-Media eXtension). The latter is a high-performance plug-in module which integrates – along with the working and flash memory – the latest Tegra processor from Nvidia; it is responsible for all voice control, online, media, navigation and telephone functions. The new modular layout makes it easy to update the hardware – the fact that the MMX board can be replaced keeps the system at the cutting edge of technology.

In the new A3, the T 20 processor of the Tegra 2 series from market leader Nvidia is used – it is a dual-core processor with 1.2 GHz clock frequency and a fast graphics card. It accelerates playback of many audio and video formats such as mp3 audio and mpeg4 video, which now dominate in the world of mobile entertainment.

The T 20 processor works together with a graphics program (what is known as a 3D engine) from the specialist Rightware – making Audi the first automobile manufacturer able to display three-dimensional graphics in a vehicle. The new A3 is saved as a data model in the system. Its drivers and passengers can view it virtually in detail and from many angles in the “Car” menu on the MMI navigation plus system. An all-new preview window has been integrated into the main menu.

In 2012, the next generation of processors will already be making its way into Audi cars – the Tegra 30, which Nvidia recently introduced. With built-in quad-core technology, it operates at up to 1.4 GHz clock frequency. As in the T 20, its power requirements are minimal – which fits in perfectly with Audi’s efficiency strategy. Nvidia is planning even more powerful chips for upcoming years, and Audi will introduce them in its cars soon after they appear.

e.solutions GmbH
The software that runs on the MMX boards also has a modular structure, and Audi developed the software largely independent of the hardware. In mid-2009 e.solutions GmbH was founded – a joint venture between Audi Electronics Venture GmbH, a fully owned subsidiary of AUDI AG, and Elektrobit Automotive GmbH, a division of the Finnish IT company Elektrobit. Audi contributes its knowledge of automotive infotainment to the partnership, while Elektrobit contributes its competence as a globally active software company in the infotainment and system integration fields.

More than 150 software specialists at the young company’s facilities in Ingolstadt and Erlangen are working to develop new modular infotainment solutions. e.solutions GmbH purchases functional software on the global market, e.g. for navigation or telephony, and integrates it into the e.solutions software suite.

New MMI terminal with touchwheel
Along with voice control, the MMI terminal is also used to control the many infotainment functions in the new Audi A3; it is located on the center tunnel console. Engineers designed a new interface from the ground up, giving special consideration to the slim center tunnel console compact Audi model.

The central component here is the touchwheel – which merges the touchpad and rotary pushbutton into a single part for the first time. The round pushbutton has a cap with a touch-sensitive surface that lets users enter characters by finger movement. The handwriting recognition system is of the highest quality, and the large touchwheel moves with high precision, and clicks precisely into place. The pad has a ring surround that is illuminated by an LED and a light conductor.

Two rocker switches in front of the touchwheel directly operate the most important areas of Telephone/Navigation and Media/Radio, while a Menu key and a Back key complete the key set. The four softkeys for navigating through the menus are also chrome, as are the two rocker switches that are used for direct operations. A volume control with integrated skip function completes the MMI terminal in the new Audi A3 and makes it possible to operate it intuitively.

Audi has completely revised not only the operation, but also the structure and many details of the menu. In the media area, for instance, the player and media center are clearly separated; titles, albums and artists can be located directly via free text search. The POI search in the navigation system has been simplified; traffic information can be called up via the map. The connect services have been grouped in their own menu; the Audi drive select control system is operated via the CAR menu, and many functions in the telephone area have been improved.

The new monitor
The displays in the new Audi A3 can be viewed on a monitor with a 7-inch diagonal. Thanks to its very high contrast and resolution of 800 x 480 pixels, it delivers brilliant, very sharp 3D graphics; highly efficient LEDs supply its backlighting. The display extends electrically from the instrument panel in an elegant movement, and it is slightly angled towards the driver. It is just 11 millimeters thick and is therefore almost as thin as an iPhone.

The monitor’s look is also reminiscent of the Apple cell phone – its cover glass plate is mounted directly to the surface of the TFT screen in a special lamination process. No air remains between the two components, and this improves optical performance. The painted housing is produced from ultra-light magnesium, which saves about 50 grams in weight. High gloss and chrome accents lend it an elegant touch.

The Audi Phone Box
Another option that is available in the new Audi A3 is the Audi Phone Box; it couples cell phones of any type to the vehicle perfectly. Its key component is a universal planar antenna, which is integrated in the center armrest’s phone storage tray.

The telephone utilizes near-field coupling to communicate with the flat planar antenna, which routes signals by wire to the vehicle antenna via an amplifier. The power supply for the cell phone runs via a USB port in the Audi Phone Box. Over the mid-term, Audi is working on a solution for contactless charging of cell phones.

The head-up display of the future
There are many Audi display and control technologies that make driving more relaxed and under control. One of them is the head-up display, which lets drivers keep their eyes on the road. All key information from the areas of navigation, traffic signs, car and assistance systems appear to hover about 2.3 meters (7.55 feet) in front of the driver, in his or her direct field of vision.

The next generation of this technology will take a significant step forward. A type of display known as the contact-analogue head-up display positions symbols right in the real environment. As an Audi approaches an intersection with the navigation system activated, the driver sees a transparent route arrow outside of the vehicle, positioned precisely at the real intersection. As the intersection nears, the arrow becomes larger. At a distance of 10 meters (32.81 feet), it appears to be about the same size as a real physical arrow on the pavement.

That is not all that contact-analogue head-up displays will be able to do. In hilly terrain, the navigation arrow can show the direction the road will take after the hilltop. If the driver is driving with adaptive cruise control activated, the distance to the vehicle ahead is displayed conspicuously. If the night vision system is active, and a pedestrian steps out onto the street, the display precisely shows the direction the pedestrian is coming from and his or her distance from the car. In the contact-analogue head-up display, the projection window – which is referred to as the ‘eyebox’ – is located somewhat higher on the windshield than today and is about as large as an iPad. Audi’s work on head-up displays is driving progress in all technology fields. In the future, it will be possible to show information only to the driver, the front seat passenger or all occupants of the vehicle.

The solution that Audi is presenting at the CES takes up this idea. The driver and front passenger each have their own head-up display available to them; the driver’s is contact-analogue, while the passenger has a conventional head-up display. Both displays show digital travel guides, news and pictures from video telephone calls. In the interest of safety, the driver is shown only static images and simple animations. If the passenger uses a wiping motion to pull the applications into his or her line of vision, all video functions become available.

Visible to all occupants is a central third projection, whose image appears to lie on the windshield. The driver or front passenger can move contents they are currently viewing to this central field with an easy, quick movement so that they can view it together. A camera detects the movements and directs the appropriate signals to the system.
 
Not the most beautiful interior but its clean and uncomplicated. Not sure I like the pop-up screen. Personally Im more eager to see the exterior.
 
I love the A1 vents, simple, elegant and very functional. Only negative is that this appears to be the third variation on the MMI button configuration, something else it learn.
 
Excellent! I'd have this over the 1-er and B-class interiors. It reminds me of the current A3 in its simplicity and quality execution and not the cheap A4 and overly flamboyant A6, A8 etc.
 
Too much gray plastic. But I like the lay-out, it's simple and uncluttered, and I like the front of the A3 on that screen pic.
 
Front end of the new A3, looks entirely predictable.

So does the side ... And probably the rear as well. ;) But it looks OK. Inoffensive for sure. New 1er has some peculiarities, and so has the A-class (judging from that patent pics) - especially the froggy front.

The interior looks upscale yet sparse. Plain? Simple. Not sure it fits well in this class ... it's Golf segment after all. Not a sports coupe or a roadster. But it cater to Audi clients well ... And also such design in the segment is certainly good: for more choice.

I still wonder how Audi manage to produce a dash that looks like it would be made from a single block. From one piece.
All the others make dashboards that instantly look like LEGO. Incl. BMW - especially in the lower-end series.

I guess the simplicity in design & styling allows Audi to execute things better: since easier things are easier to execute. Compared to all the eg. BMW curvatures in the cabin.

So, it's a nice simple & sporty interior. Looking also upscale. But I'm not sure the hatchback is the right shape to feature such dash. IMO it would look better in a compact coupe or roadster. In a car with more expressive sporty character & exterior look.
 
Will have a new infotainment system


Audi has been relatively tight-lipped about the 2012 A3, but the company has just unveiled the car's interior at the Consumers Electronics Show (CES) in Las Vegas.

As previewed by previous spy photos, the cabin has higher quality materials and an improved design. First and foremost, the dashboard is angled towards the driver so controls are easily accessible. There's also a new MMI control panel with a larger knob that incorporates a touchpad for handwriting recognition and precise clicks. Other highlights include a leather-wrapped steering wheel, circular air vents, a thin strip of aluminum trim and a pop-up infotainment system with a seven-inch display.

Speaking of the latter, it is being described as "German engineering meets Silicon Valley." Jointly developed with Nvidia, the new "modular infotainment platform" will utilize a dual-core Tegra 2 processor which is clocked at 1.2 GHz. It will be part of an MMX (Multi-Media eXtension) board that will be responsible for handling the car's internet, navigation and telephone functions. Later on, the system will be upgraded with a quad-core Tegra 3 processor which can be clocked at 1.4 GHz.

The A3 will also offer an optional Phone Box which "couples cell phones of any type to the vehicle perfectly."

Audi declined to mention when the A3 will be unveiled, but we're expecting it to debut at the Geneva Motor Show. Regardless, the company said the model will be "launched in many countries very soon."



Read more: 2012 Audi A3 interior unveiled
 
Very nice in it's simplicity the S-line will should liven things up for those who need a little more spice.
 
I still wonder how Audi manage to produce a dash that looks like it would be made from a single block. From one piece.
All the others make dashboards that instantly look like LEGO. Incl. BMW - especially in the lower-end series.

I guess the simplicity in design & styling allows Audi to execute things better: since easier things are easier to execute. Compared to all the eg. BMW curvatures in the cabin.

This is only true of the A1 and A3. The rest of them look like a patchwork of pieces in different colours and textures.
 
Beautiful. When will other car companies learn that simplicity is key? Audi has got it spot on with the A3.
 
I have mixed feeling about the interior. On first look it looks empty, but they you realise how clean the design is. How nice the lines are drawn and how good it's executed.

Still, it's a shame that the F20 has such an ugly front :D
 
I don't like it at all. It absolutely screams VAG, and it looks complately made out of plastic. With a fugly sticking out display from the dashboard. No thanks.

I can dig the clean simple intentions, but it doesn't quite work for me.
Hopefully the exterior will disappoint less, but I doubt it, as it looks like a giant A1 to me so far.


Front end of the new A3, looks entirely predictable.

Predictable or not, it's not bad looking at least. The 1er front however IS bad looking.....


I still wonder how Audi manage to produce a dash that looks like it would be made from a single block. From one piece.
All the others make dashboards that instantly look like LEGO. Incl. BMW - especially in the lower-end series.

Lol, yeah right Eni.
 
Fantastic interior! That's how it should be done Audi...

So clean, uncluttered and minimalist at a glance and when you get into the detailing you can just see the quality. So now, Audi's A3 will have a better quality cabin than the A4. It's totally upmarket and Audi have gone in hammer and tongs with the electronic specification - I looks to me like the multimedia interface and ancilliary MMI controls will be standard across the range now. So it's premium all the way for even the base model A3 I expect.

Audi have just gone and wrested the best-interior-in-class status back from the 1er.

I just hope I'm right that the spec holds true for even the base models. I'd be unhappy, for example, to see a manual handbrake substituted in on lower-tier models. If they can carry this interior spec throughout the range then they deserve to be lauded for that.

If only the actual driving experience would be more exciting now...
 
^ So nice you can see from a few pics that the interior is of better quality than the A4 ;)

Impressive, I must say.
 
We've had a request to merge this thread with the original A3 MkIII spy pics, info etc thread. It's a logical request in terms of discussion continuity but I feel that this piece of news deserves its own thread, also as much for the Audi fans on this forum.

Now, the dilemma arises in that the new A3's looks are previewed in the infotainment system's graphics and this can only lead to discussion about the exterior. So there are a couple of things we can do:

1. Merge the threads
2. Agree to discuss non-official exterior images further in the existing thread here: http://www.germancarforum.com/a3-s3/23178-next-generation-mk-iii-audi-a3-spy-pics-info-16.html

Personally, for the sake of the newsworthiness, I feel that this thread deserves to be separate from the spy pics thread but we have to stick with discussing the interior specifically please.
 
Fantastic interior! That's how it should be done Audi...

So clean, uncluttered and minimalist at a glance and when you get into the detailing you can just see the quality. So now, Audi's A3 will have a better quality cabin than the A4. It's totally upmarket and Audi have gone in hammer and tongs with the electronic specification - I looks to me like the multimedia interface and ancilliary MMI controls will be standard across the range now. So it's premium all the way for even the base model A3 I expect.

Audi have just gone and wrested the best-interior-in-class status back from the 1er.

Couldn't agree more about something, this is Audi back doing what only it does best which is making interiors that far exceed expectations for it's price level. Unfortunately for both Mercedes and BMW is that their rivals can't respond to this level of quality and since the A3 is after them instead of before.

The display looks to move in and out of the dash, I didn't notice in the original post whether this is indeed the case.

I just hope I'm right that the spec holds true for even the base models. I'd be unhappy, for example, to see a manual handbrake substituted in on lower-tier models. If they can carry this interior spec throughout the range then they deserve to be lauded for that.

If only the actual driving experience would be more exciting now...

You can't really expect the A3 to match the dynamics of the 1er, well no on the lowest models but this new car will see Haldex's lastest version (Haldex5) beneath the MQB which looks very promising.
 

Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)

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