A3/S3/RS3 Official: Audi A3 e-tron Concept


The Audi A3 is a small family car (C-segment) manufactured and marketed by Audi AG since September 1996. The first two generations of the Audi A3 were based on the Volkswagen Group A platform, while the third and fourth generations use the Volkswagen Group MQB platform.

Shining Star

Chicane Challenger
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Press Release

Audi has unveiled an attractive technical study - the Audi A3 e-tron concept - in Shanghai. The four-seat notchback sedan integrates the full breadth of the brand's technological expertise - from the enhanced MMI operating system, to the high-end infotainment system, to the drivetrain. And with its two powerplants and lithium-ion batteries that store enough energy to propel the car on electric power alone for up to 54 km (34 miles), the plug-in hybrid also delivers high fuel efficiency.

Design and body

The Audi A3 e-tron concept is a four-seat notchback sedan. It measures 4.44 meters (14.57 ft) long and 1.84 meters (6.04 ft) wide, but just 1.39 meters (4.56 ft) high - proportions that underscore its dynamic character.

The design represents the typical Audi language of sporty elegance. The single-frame grille is integrated into the front end, giving it a sculptured look. Its frame is made of carbon fiber-reinforced polymer (CFRP), and the transversely mounted, three-dimensional aluminum louvers create a visual effect that emphasizes the showcar's width. The headlights merge with the beveled upper corners of the single-frame, forming a transition that marks the starting point of the prominently accentuated lines of the engine hood.

The headlights represent a new stage of evolution in LED technology, a groundbreaking innovation from Audi. They become broader as they extend outward, and a line underneath makes them seem to float on air. Above the front spoiler is a full-length air intake, also made of CFRP, framed by a metal clasp. The spoiler features a splitter that increases the downforce on the front wheels.
When viewed from the side, too, the Audi A3 e-tron concept is recognizable at first sight as an Audi - with its harmonious proportions, taut, muscular surfaces and a low roof dome with fluid lines flowing into a flat, coupe-like C-pillar. The shoulder area transitions elegantly into the tailgate. Characteristic of Audi design, the greenhouse accounts for one-third of the height, while the sheet metal makes up the remaining two-thirds.

Powerfully flared fenders hint at the power of the engine. Two prominently elaborated lines accentuate the flank: the undercut tornado line beneath the window edge and the dynamic line above the sills. The exterior mirrors, made of aluminum and CFRP, are perched atop the window-channel strips. The door handles with their brushed-aluminum clasps are recessed flush with the door. When the driver touches them, they power-extend.

The intelligent interplay between surfaces and lines also defines the tail end of the Audi A3 e-tron concept. The broad, flat tail lights are sculptured and culminate in a point on the inside, and the tailgate bears an elegant spoiler edge. The rear apron includes a diffuser insert of CFRP and metal, which in turn surrounds the two large tailpipes for the exhaust system.

Ultra-modern components, design methods and joining techniques keep the body weight low. One example of this are the custom tailored blanks (panels of various thicknesses) in the floor area. The doors, engine hood and tailgate are made of aluminum. With its high levels of rigidity, the body provides the basis for the sedan's precise handling, excellent vibrational comfort and low weight - the Audi A3 e-tron concept tips the scales at just 1,720 kilograms (3,792 lb).

Interior

The interior of the showcar is generously proportioned. The long wheelbase measuring 2.63 meters (8.63 ft) - a best-in-class figure in the premium compact segment - gives rear passengers on the two individual seats a pleasing amount of knee room. The front sport seats with prominent side bolsters are slim and elegant.

The cockpit, too, gives an impression of lightness and airiness. The horizontal lines emphasize its design. The instrument panel draws the driver in - typical of Audi. Defined in three dimensions, the large trim strip is made of solid aluminum and includes control functions. The high-quality sound system in the doors and on the rear shelf has aluminum trim panels. When the audio system is turned on, they extend a few millimeters, thus orchestrating a visual accompaniment to the system's excellent sound.

On the center console, four large, round air vents echoing a jet's design catch the eye. The air flow is adjusted by pulling and pushing on the center axis of the vents. The control knobs for the automatic air conditioning system are located in the lower section of the center console on a boldly protruding, dedicated control panel. Visually, they are reminiscent of airplane turbines.

Behind the compact, flat-bottomed, three-spoke multifunction steering wheel is an innovative display concept that renders the individual driving states of the hybrid drive clear-cut and tangible. The tachometer on the instrument cluster has been replaced by a "power meter," with a needle that indicates the total system output on a scale of 0 to 100 percent. A second scale is divided into colored segments. At a glance, the green and orange segments clearly indicate where the Audi A3 e-tron concept is drawing its power - from the electric motor, the combustion engine, or a combination of both. An additional instrument displays the charge level of the battery.

In between the two large round dials is the large, eight-inch display for the driver information system. This display and the large monitor of the MMI system show the operating states and power flows in the hybrid system in elegant graphics with a three-dimensional effect.

The MMI monitor also displays differentiated consumption and recuperation statistics in easily understandable bar graphs.

The control panel for the MMI multimedia system is located on the center tunnel console. The interface on its large rotary pushbutton features another novelty - the "MMI touch" touchpad. This new solution, which makes the already exemplary operation even more intuitive, will soon be introduced in series production at Audi. The ultra-thin MMI monitor power-extends upwards out of the instrument panel, another feature taken from the full-size car class.

In terms of infotainment, the Audi A3 e-tron concept shows why the brand is leading the competition. A UMTS model provides full access to the Internet, allowing the car to retrieve convenient services from Google. Thanks to the WLAN hotspot, passengers can surf and send e-mail to their hearts' content. Holders for iPads are installed on the back of the front seat backrests.

A classic notchback sedan, the Audi A3 e-tron concept boasts a large luggage compartment with a volume of 410 liters (14.48 cubic ft) and a low loading lip.

Drivetrain

Designed as a plug-in hybrid, the Audi A3 e-tron concept is propelled by two power units - a 155-kW (211-hp) 1.4 TFSI four-cylinder engine with turbocharging and gasoline direct injection and an electric motor with an output of 20 kW (27 hp). The system provides a combined output of 175 kW (238 hp). Working together, the gasoline engine and electric motor accelerate the notchback to 100 km/h (62.14 mph) in 6.8 seconds, then on to 231 km/h (143.54 mph). A regulated oil pump, the intelligent Audi thermal management system, a start-stop system and an energy recovery system - technologies from the brand's modular efficiency platform - all contribute to this high efficiency.

At the heart of the Audi A3 e-tron concept are the lithium-ion batteries located behind the rear seats. With a charge capacity of 12 kWh, they give the notchback a range of up to 54 km (34 miles) on electric power alone.

The batteries are charged by the standard energy recovery system when the car is in motion or directly from a household power socket when it is parked. This means that in most cases, the car is entirely emission-free in city driving.

A compact seven-speed S tronic serves as the transmission for the compact plug-in hybrid. It comprises two transmission structures, which are operated by two clutches. Gears are alternately shifted by the two clutches - at lightning speed, comfortably, and without any perceptible interruption of traction.

The driver can operate the seven-speed S tronic in one automatic mode and one manual mode, using the paddles on the steering wheel to shift gears manually. Elegant touch control buttons alongside the handrest on the center tunnel console are used to select drive positions R, N and D. These are backlit in red when it gets dark. Drive position P is automatically engaged when the electric parking brake is applied. The launch control system manages the sprint from a dead stop, furnishing explosive turbo power with minimal tire slip.

Chassis

Derived from the current RS3 Sportback, the Audi A3 e-tron concept's chassis is fully capable of handling the power from the drive system at all times. The four-seater masters any type of curve with speed, stability and composure. Its self-steering response remains essentially neutral all the way up to the lofty handling limits.

The front suspension - a MacPherson construction with a separate axle support - has a track measuring a full 1,572 millimeters (61.89 in). The rack-and-pinion steering is extremely efficient because its electromechanical drive system requires no energy when driving straight ahead.

The four-link rear suspension with its 1,542-millimeter (60.71-in) track is likewise fixed to a subframe. Its control arms made of high-strength steel enable the suspension to absorb longitudinal and lateral forces separately. The shock absorbers and coil springs are mounted separately from each other.

The Audi drive select dynamic handling system gives the driver five modes from which to select the characteristics of the engine, power steering and seven-speed S tronic. The modes are comfort, auto, dynamic, individual and efficiency, the last of which is designed for maximum economy.

The imposing light-alloy rims measure 20 inches in diameter. The tire format is 245/30 at the front and rear. The front brake disks are gripped by four-piston calipers. The ESP stabilization system has a Sport mode and can be completely deactivated. The parking brake is actuated electromechanically.
 
Oh my, this car is perfection -- look at the lines and the body colour. A compact four door doesn't get prettier than this.
 
1.4 TFSI with 211hp sounds very interesting. This could replace 2.0 TFSI soon in the near future?:eusa_thin
 
Meh

Although this is a nice design, there is absolutely no differentiation between their products, they all look the same.. This is basically a shrunken A8.
 
If only the A8 had proportions like this it would be a winner. This is the best looking 4-door Audi has shown in quite some time. Now I eagerly await the production version.


M
 
Mind that production version of A3 sedan will be taller at least for an inch!

The height of this concept car is way too low to be a practical small sedan. Mind that concept's height (1390mm) is comparable to the one of A5 Sportback (1385mm)! While cars like A1 (1416mm), A3 3dr (1421mm), A4 sedan (1427mm) & even A7 (1420mm) are about an inch taller!

And an inch taller roof has quite an impact on overall proportions of a car of this size!

Unless Audi offers this "sedan" as 4dr coupe - with compromised (especially rear) head room. But then it won't be as practical as a conventional sedan, and therefore the sales will be lower than it would be in the case of regular practical small sedan.

Eg. Jetta's height: 1450mm

Btw, the production version of A7 Sportback Concpet is also 2cm (0.79") higher than the A7 Sportback Concept was!
 
This car is stunning? Wow!

Eni if you are right I really hope those changes do not alter the car that much but it may be the case.
 
Eni if you are right I really hope those changes do not alter the car that much but it may be the case.

That was said about the A3 Sedan Concept by Audi chief designer:

Sielaff points out that the car (about 300mm shorter in length than the current A4) is about 20mm lower than the planned production version and the wheel arches help push it 19mm wider on each side – not much, but just enough to give the concept that little extra something.

So, the production car will be 2cm higher (0.79"), and will have 1cm less pronounced wheel arches on each side. While the concept's dimensions are more close to upcoming RS3 sedan. :t-cheers:
 
I am sure Eni or Scott can answer this, but why does it seem that when a concept comes out it looks great but by the time it makes it to production it looks completely different.

I am looking at this concept and I can see this thing selling like hotcakes if they were to release just like it is (with the exception of the interior). Just like Eni mentioned, however, they will have to raise the roofline and it may alter how the car looks.

I just don't get it. It is not like the concept doesn't work.
 
I find the taillight design theme very attractive. Wonderful flush integration onto the trunk lid that exudes quality and elegance.

A huge improvement over the rather unimaginative and perhaps even hamfisted taillamp treatments as seen on the A7 and new A6. To me, this is the area where the exterior design of the two aforementioned cars is at its' weakest. As witnessed on the A3 Concept, Audi can do far better.
 
I am sure Eni or Scott can answer this, but why does it seem that when a concept comes out it looks great but by the time it makes it to production it looks completely different.


Because Concept cars are more or less design studies, and eg. don't have to meet any (eg. crash test) safety standards. Not to mention Concept cars like that one aren't fit with conventional production parts - especially in the interior, therefore they can be tailored to fit Concept car perfectly. While in real life the parts - especially when shared - must fit into car, therefore engineers has to alter the Concept car when entering production. I'm talking about seats here, seat belts systems, sunroofs etc

And also there are practical reasons: head room, room for head airbags etc.

I'm much more a fan of a pre-production Concept cars then a design studies of upcoming models - because the designs studies look fantastic while production versions usually are toned down, and therefore losing the WOW factor.

As of A3 sedan - we only know the production car will be 20mm higher. Not sure that being an aftermath of raised roof, or of raised suspension. :t-hands:

Perhaps only the suspension will be raised, and the roof line will stay intact. :t-cheers: But on standard model wheel arches won't be as pronounced - that also was said by MR. Sielaff.
 
Must say i want one of these right now. It looks more sensible than the 1er coupe, and have to say the lines on this thing are damn nice, it has the best elements of Audi! a bit of the Lexus IS rear but the shape is wonderful. who cares about lesser headroom or anything, i just want it to have this exact shape! hard to believe it can have such a sleek shape with such a short length...
 
Awesome! Way to go Audi. It looks so balanced & just right. Imho, it is the best-looking German sedan since Bmw E38!! :usa7uh:

 

Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)

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