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Featured OFFICIAL The new Audi A8

Discussion in 'Audi A8/S8' started by Giannis, Jul 11, 2017.

  1. Giannis

    Giannis Global Moderator / Editor Staff Member


    Today is where the future begins in the luxury class: The new Audi A8 makes its world debut at the Audi Summit in Barcelona. In its fourth generation, the flagship model again provides the benchmark for Vorsprung durch Technik – with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The Audi A8 is also the first production automobile in the world to have been developed for highly automated driving. From 2018, Audi will gradually be taking piloted driving functions such as parking pilot, garage pilot and traffic jam pilot into production.

    Doyen of style: the exterior design
    The Audi A8 is stylistically defining – it signals the dawning of a new design era for the entire brand. The front end with the wide, upright Singleframe grille and the fluid, muscular body symbolize sporty elegance, sophistication and progressive status. The new A8 delivers on the promise made by the Audi prologue design study. The luxury sedan possesses a powerful presence – whether in the 5.17 meter (17.0 ft) standard version or the A8 L, which has a 13 centimeter (5.1 in) longer wheelbase.

    The Audi brand is renowned worldwide for sports appeal, lightweight construction and quattro permanent all-wheel drive – and the design of the new A8 conveys these values. The balanced proportions emphasize all four wheels in equal measure. Muscular shapes above the wheel arches give visual expression to the quattro drive. Viewed side-on, the upright front end combined with the gently inclined rear create visual tension. The flagship model proclaims its identity both day and night, drawing on both the striking HD Matrix LED headlights with Audi laser lighting, and the LED light strip combined with OLED technology rear lights. These produce unique light animations as the driver approaches and leaves the car.

    Luxury lounge: the interior
    Freedom is the defining design feature with a new luxury slant. This explains the A8’s resemblance to a lavish, spacious lounge. Compared to the predecessor model, it has grown substantially in length in both body versions.

    The range of equipment and materials is extensive, with every detail radiating superlative bespoke quality – from the perforation in the seat upholstery to the electrically opened and closed shutters on the air vents.

    The classiest seat in the new Audi flagship model is in the rear right – the optional relaxation seat in the A8 L that comes with four different adjustment options and a footrest. In this seat, the passenger can warm and massage the soles of their feet on a unit with multiple settings incorporated into the back of the front-passenger seat. The new comfort head restraints complete the experience. The rear passengers can also control an array of functions such as ambient lighting, the new HD Matrix reading lights and seat massage, plus make private phone calls, via a separate operating unit. The rear seat remote, with its OLED display as large as a smartphone, is a removable unit housed in the center armrest.

    Fingertip response: the controls
    The luxury sedan’s interior deliberately adopts a reductive design; the interior architecture is clear and with a strictly horizontal orientation. Audi carries its high quality standards into the digital age with a radically new operating concept. It does away with the familiar rotary pushbutton and touchpad of the predecessor model. The instrument panel is kept largely clear of buttons and switches. At its center is a 10.1-inch touchscreen display which, when off, blends almost invisibly into the high-gloss black surround thanks to its black-panel look.

    The user interface appears as soon as the car is opened. The driver controls the Infotainment system with fingertip control on the large display. They can use a second touchscreen display on the center tunnel console to access the air conditioning and comfort functions as well as make text inputs. When the driver activates a function in the upper or lower display, they hear and feel a click by way of confirmation. The glass-look operating buttons respond in the same way. The combination of acoustic and tactile feedback along with the use of common touch gestures such as swiping make the new MMI touch response especially safe, intuitive and quick to use.

    The A8 can also engage in intelligent conversation. The driver can activate an array of functions in the automobile using a new, natural form of voice control. Information on destinations and media is either available on board or is delivered from the cloud at LTE speed. The extensive Audi connect range also includes traffic sign recognition and hazard information – innovative car-to-X services that draw on the swarm intelligence of the Audi fleet.

    The extensively optimized navigation is another new feature: It is self-learning, based on the route just driven. This provides the driver with intelligent search suggestions. The map also incorporates highly detailed 3D models of major European cities.

    World premiere: the pilot-driving Audi A8
    The new A8 is the first production automobile to have been developed specially for highly automated driving. The Audi AI traffic jam pilot takes charge of driving in slow-moving traffic at up to 60 km/h (37.3 mph) on freeways and highways where a physical barrier separates the two carriageways. The system is activated using the AI button on the center console.

    The traffic jam pilot manages starting, accelerating, steering and braking. The driver no longer needs to monitor the car permanently. They can take their hands off the steering wheel permanently and, depending on the national laws, focus on a different activity that is supported by the car, such as watching the on-board TV. As soon as the system reaches its limits, it calls on the driver to take back control of the task of driving.

    From a technical perspective the traffic jam pilot is revolutionary. During piloted driving, a central driver assistance controller (zFAS) now permanently computes an image of the surroundings by merging the sensor data. As well as the radar sensors, a front camera and the ultrasonic sensors, Audi is the first car manufacturer also to use a laser scanner. The introduction of the Audi AI traffic jam pilot means the statutory framework will need to be clarified in each individual market, along with the country-specific definition of the application and testing of the system. The brand’s high quality standards are equally applicable in the realm of highly automated driving. In addition, a range of approval procedures and their corresponding timescales will need to be observed worldwide. Audi will therefore be adopting a step-by-step approach to the introduction of the traffic jam pilot in production models.

    The Audi AI remote parking pilot and the Audi AI remote garage pilot autonomously steer the A8 into and out of a parking space or a garage, while the maneuver is monitored by the driver. The driver need not be sitting in the car. They start the appropriate system from their smartphone using the new myAudi app. To monitor the parking maneuver, they hold the Audi AI button pressed to watch a live display from the car’s 360 degree cameras on their device.

    New dimension: the suspension
    With a whole package of innovations, the suspension revisits the very limits of what is physically possible. One such innovation is dynamic all-wheel steering, which combines direct, sporty steering with unshakable stability. The steering ratio for the front wheels varies as a function of speed; the rear wheels are turned in or against the direction of steering depending on the speed range. The car’s handling becomes even more dynamic and precise with the sport differential. This actively distributes the drive torque between the rear wheels, complementing the quattro permanent all-wheel drive that is now standard in the new A8.

    The second new technology, Audi AI active suspension, is a fully active suspension system. Depending on the driver’s wishes and the driving situation, it is capable of raising or lowering each wheel separately with electric actuators. This flexibility imparts the driving characteristic with huge latitude – ranging from the smooth ride comfort of a classic luxury sedan to the dynamism of a sports car. In combination with pre sense 360°, the car is raised with lighting speed if there is an impending lateral collision, reducing the potential consequences of the accident for all occupants.

    This highly innovative suspension system obtains the energy it requires from a 48-volt electrical system. Audi now for the first time fits it as the primary electrical system in all model versions of the A8. In conjunction with the advanced air suspension for the A8, the innovative suspension concept delivers an utterly new driving experience.

    Mild hybrid and e-tron: the drives
    The new A8 starts out in the German market with two extensively reengineered V6 turbo engines: a 3.0 TDI and a 3.0 TFSI. The diesel develops 210 kW (286 hp), and the gasoline version 250 kW (340 hp). Two eight-cylinder versions – a 4.0 TDI with 320 kW (435 hp) and a 4.0 TFSI with 338 kW (460 hp) – will follow slightly later. The exclusive top engine version is the W12 with a displacement of 6.0 liters. (These vehicles are not yet on sale. They do not yet have type approval and are therefore not subject to Directive 1999/94/EC.)

    All five engines operate in conjunction with a belt alternator starter (BAS), which is the nerve center of the 48-volt electrical system. This mild hybrid technology (MHEV, mild hybrid electric vehicle) enables the car to coast with the engine switched off, and to restart smoothly. It also has an extended start/stop function and an energy recovery output of up to 12 kW. The combined effect of these measures is to bring down the fuel consumption of the already efficient engines even further – by as much as 0.7 liters (0.2 US gal) per 100 kilometers (62.1 mi) in real driving conditions.

    The A8 L e-tron quattro with its powerful plug-in hybrid drive will follow at a later date (This vehicle is not yet on sale. It does not yet have type approval and is therefore not subject to Directive 1999/94/EC.): Its 3.0 TFSI and the powerful electric motor achieve 330 kW (449 hp) of system power and 700 Nm (516.3 lb-ft) of system torque. The lithium-ion battery stores enough power for about 50 kilometers (31.1 mi) of electric driving. It can optionally be charged by Audi Wireless Charging. A pad in the garage floor transfers the power inductively to a receiver coil in the automobile with a power output of 3.6 kW.

    The new Audi A8 and A8 L are being built at the Neckarsulm site and will appear on the German market in late fall 2017. The starting price for the A8 is EUR 90,600, with the A8 L starting at EUR 94,100.
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    • Giannis

      Giannis Global Moderator / Editor Staff Member

      A178307_full. A178310_full. A178318_full. A178320_full. A178321_full. A178322_full. A178323_full.
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      • mercpassion

        mercpassion Active Member

        Overall its a nice car, but it is as expected..I feel the front and rear are the weakest points..the interior is something new and fresh with the touch screens etc..
        • Agree Agree x 4
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        • CeSClaudiu

          CeSClaudiu Member

          Not impressed with the exterior but interior wise I love it.
          • Agree Agree x 5
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          • Centurion

            Centurion Well-Known Member Premium Member Contributing Member

            Larger photos

            a8l_grau_int_002. a8l_grau_int_006. a8l_grau_ext-d_004. a8l_grau_ext-d_001.
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            • KA2607

              KA2607 Member

            • KA2607

              KA2607 Member

              • Like Like x 3
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              • gdm

                gdm Well-Known Member

              • fortuner

                fortuner Well-Known Member


                Outside was looking better in all those pre launch videos..

                Interior upper dash looks horrible..
                Lower dash i like the touch aircorn buttons and controls.

                AUDI needed to do much more.
                • Disagree Disagree x 1
                • sucu123

                  sucu123 Active Member

                  The fron overhang Looks uncreadibly huge...

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                  • EnI

                    EnI Well-Known Member GCF Guru Contributing Member

                    So this is it?

                    The exterior looks VERY "Meh!" in those initial press photos.

                    But the execution seems top notch & sharp! Very nice detailing. As expected by Audi. Although all the detailing is borderline too busy. Lines galore! The red one looks almost too cartoonish.

                    Interior is very, very nice. But a bit too cold. Again, very "tech-y" - as expected from Audi. Audi fans will like it, I'm sure.

                    All the tech innovations are cool & pioneering but far from being spectacular. This car debuting few years ago would be a tech wonder. But today it's just a all-in-one collection of already seen tech (Laser lights, taillight OLEDs, fully active suspension, auto pilot, OLED displays, touch controls etc.)

                    But ... show me more! More IRL pics & promo videos, please. I'm sure it looks cool(er) IRL.
                    Last edited: Jul 11, 2017
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                    • donkeykong

                      donkeykong Well-Known Member

                      • Like Like x 9
                      • Dawid21

                        Dawid21 Active Member

                        audi-a8-07. audi-a8-08. audi-a8-09. audi-a8-10. audi-a8-11. audi-a8-12.
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                        • zonk1988

                          zonk1988 Member

                          I'm totally disappointed. It's so unimpressive and boring... making even 7er a decent looking car. Side surfaces look extremely flat. Overall silhouette lacks proper dynamism and sexiness. S class doesn't have to worry about. It's the worst A8 ever. Only good thing about it is interior with crisp touchscreens, however I expected something more grounbreaking like Prologue concept. Very bad job, Mr Lichte!
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                          • rs271

                            rs271 Well-Known Member Contributing Member

                            Last edited: Jul 11, 2017
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                            • Sonder

                              Sonder Active Member

                              When you thing that in this time there cant be no boring car design anymore, Audi puts out the new A8. OMG so boring , no words for that.

                              And if we look the interior i say just one thing:
                              THE S-CLASS HAS REALY REALY REALY NOTHING TO BE AFRAID OF :cool::cool::cool:

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                              • rs271

                                rs271 Well-Known Member Contributing Member

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                                • Jimmy

                                  Jimmy Well-Known Member

                                  Bauhaus versus Barock.
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                                  • Centurion

                                    Centurion Well-Known Member Premium Member Contributing Member


                                    The new Q7 was no less true to Audi's design philosophy but when it came to reviews, its interior quality and refinement is class leading. Wait for the A8 to be reviewed. I think the ride quality will be truly special.

                                    Yes, it looks like an oversized Audi A4 but the A7 will have a braver design and thankfully isn't far away from unveil.
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                                    • donkeykong

                                      donkeykong Well-Known Member


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