SAIC Audi opens the world’s largest Audi store in Shanghai


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Two floors and a total of 2,400 square meters (25,833 square feet): with the House of Progress (HoP) in Shanghai, SAIC Audi opened the biggest store of this kind in the world on January 1, 2022. As part of the dedication, the Chinese partner company presented the entire A7 L family: Along with the Audi A7 L 55 TFSI, which is being shipped starting in January, visitors were also able to experience the new Audi A7 L 45 TFSI and the concept cars Audi skysphere concept and Audi grandsphere concept.

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That A7L is just nasty looking. YUCK.

M

Different tastes.

I like it for what it is. A traditional 3-Box non-sport sedan that is a bit more low-slung and with a distinctive edge. A fitting company car for upper-level management personnel.

I appreciate the "store", "forum" or "lounge" concept. No salespersons per se-solely "courtesy" personnel that have a competent knowledge of the respective product and are furnished with a cutting-edge, large screen configurator should a visitor wish to indulge. Devoid of sales glib, irritating pushiness, senseless unsolicited discussion, haggling, etc. I recently visited Hamburgs' Polestar studio-it was a very pleasant experience. VAGs' Drive Forum in Berlin is another very cool place.
 

Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)

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