7 Series (G70) [Rumors] BMW (G70) 7-Series Facelift (Spy pics & info)

[Esp5]

To put an end to Leylandi's false narrative and certain misconceptions about it, to the simple question of which one sold more in the world in 2025, the AI available to everyone answers:

"Based on the data for the full year 2025, the BMW 7 Series has been leading in sales against the Mercedes-Benz S-Class.

Market Trends (2025): The new generation of the BMW 7 Series (G70) has successfully changed the trend, with the 7 Series consistently outselling the S-Class.

Context: While Mercedes-Benz has generally dominated this luxury segment in the 21st century, the 7 Series has narrowed the gap and taken the lead in 2024 and 2025.

"In summary, the BMW 7 Series appears to be outselling the Mercedes-Benz S-Class in 2025"

 

[Matski]

the AI available to everyone answers

Oh dear.

edit:

I asked it for the numbers and it gave me this...

I'm not even going to waste by time checking if any of those numbers are accurate... because the point is that AI is an unreliable source. It told you the 7-er will outsell the S- it told me the opposite. Why do people waste their time with this crap?

 

[Esp5]

Oh dear.

edit:

I asked it for the numbers and it gave me this...

I'm not even going to waste by time checking if any of those numbers are accurate... because the point is that AI is an unreliable source. It told you the 7-er will outsell the S- it told me the opposite. Why do people waste their time with this crap?

Yes, those numbers are anything but

 

[Matski]

Yes, those numbers are anything but

Using national data that's available to pick apart BMW's 7-series/8-series sales figures, it's possible to get a picture for the 2023 & 2024 breakdown between 7-er and 8-er. EU28, USA/Canada, China & South Korea account for 77-78% of 7 & 8 sales. In those markets the 8-series made up 22-24% of the 7/8 total. That will be falling now with the 8-er being discontinued, but even just applying those percentages for the totals we have for 2023 & 2024, it give us figures of ~44,500 to 45,500 units for the 7-series alone - this is below the G11/12, and the G70 has most likely had it's peak. This shouldn't be a particular surprise given the massive increase in entry cost (around 60% depending on market), the lack of SWB models, the availability of the other GKL models, and probably also the loss of the Russian market (which wasn't massive but probably larger than any other single country after those mentioned above - remember the F01 was unveiled in Red Square?), and of course, as of this year, the collapse of the Chinese market.

I've no idea what's going on with the S-Class, because I don't really care, but I see no justification to say anything other the G70 volumes are about average for a 7-er... not the best, not the worst - so I simply wouldn't expect it to be outselling the S-Class on a regular basis if at all. On the plus side the lower volumes probably are being offset to a degree by higher revenue from higher invoice prices given the abandonment of the smaller engine SWB models.

 

[Esp5]

Using national data that's available to pick apart BMW's 7-series/8-series sales figures, it's possible to get a picture for the 2023 & 2024 breakdown between 7-er and 8-er. EU28, USA/Canada, China & South Korea account for 77-78% of 7 & 8 sales. In those markets the 8-series made up 22-24% of the 7/8 total. That will be falling now with the 8-er being discontinued, but even just applying those percentages for the totals we have for 2023 & 2024, it give us figures of ~44,500 to 45,500 units for the 7-series alone - this is below the G11/12, and the G70 has most likely had it's peak. This shouldn't be a particular surprise given the massive increase in entry cost (around 60% depending on market), the lack of SWB models, the availability of the other GKL models, and probably also the loss of the Russian market (which wasn't massive but probably larger than any other single country after those mentioned above - remember the F01 was unveiled in Red Square?), and of course, as of this year, the collapse of the Chinese market.

I've no idea what's going on with the S-Class, because I don't really care, but I see no justification to say anything other the G70 volumes are about average for a 7-er... not the best, not the worst - so I simply wouldn't expect it to be outselling the S-Class on a regular basis if at all. On the plus side the lower volumes probably are being offset to a degree by higher revenue from higher invoice prices given the abandonment of the smaller engine SWB models.

I suppose we'll have to wait until the end of each year when the brand claims leadership in that segment without even providing figures.

Based on the available information, sales declines, etc., I think they're closer than usual.

 

[BBA]

I'm only talking about the dimensions of the car. The 7 Series is larger than the S-Class. That's all. The S-Class is smaller.

I'm not sure size has that much to do with it, the S- just doesn't stand out as much.

 

[SilverArrow_]

It definitely has more presence and looks more aristocratic.
Especially with that chrome in the Pure Excellence trim (in the M Package it looks terrible—especially if it also has a black grille—it looks like it escaped from a body shop and the body shop forgot to put the grille back on the car).
You can also see that BMW owns Rolls-Royce… the 7 Series is, how should I put it, a kind of BMW-ified Rolls (full-size upright chrome grille and split headlights etc. - i know the 7er had them before Rolls, but still).

---

 

[McLaren64TR]

Using national data that's available to pick apart BMW's 7-series/8-series sales figures, it's possible to get a picture for the 2023 & 2024 breakdown between 7-er and 8-er. EU28, USA/Canada, China & South Korea account for 77-78% of 7 & 8 sales. In those markets the 8-series made up 22-24% of the 7/8 total. That will be falling now with the 8-er being discontinued, but even just applying those percentages for the totals we have for 2023 & 2024, it give us figures of ~44,500 to 45,500 units for the 7-series alone - this is below the G11/12, and the G70 has most likely had it's peak. This shouldn't be a particular surprise given the massive increase in entry cost (around 60% depending on market), the lack of SWB models, the availability of the other GKL models, and probably also the loss of the Russian market (which wasn't massive but probably larger than any other single country after those mentioned above - remember the F01 was unveiled in Red Square?), and of course, as of this year, the collapse of the Chinese market.

I've no idea what's going on with the S-Class, because I don't really care, but I see no justification to say anything other the G70 volumes are about average for a 7-er... not the best, not the worst - so I simply wouldn't expect it to be outselling the S-Class on a regular basis if at all. On the plus side the lower volumes probably are being offset to a degree by higher revenue from higher invoice prices given the abandonment of the smaller engine SWB models.

The biggest reason for the drop in 7 Series sales is the X7 — I’ve said this before.

While demand for SUVs continues to grow, even luxury sedans are losing sales. Some customers think sitting higher up feels more spacious and comfortable, so they choose the X7 over the 7 Series.

It’s being said that the new X7 will be even more luxurious. So potentially, in the coming years, some 7 Series customers will shift toward the G67 X7.

Of course, we can also expect sales of the facelifted 7 Series to increase. This is a pretty promising situation.

 

[BBA]

I disagree with you. I bought the G70 only because I didn't want to drive the very popular X7. The new X7 G67 will have electric door opening like in the G70. After all, it's just an SUV, which is less comfortable when traveling due to the noise level and wind noise.
The driving position in the G70 is high, almost like in a small SUV, because the vehicle itself is tall, as I showed in an earlier screenshot, how small the S-Class is at the front.
In addition, it has a presence almost like a RR. If people want to drive SUVs, it means that RR will have to focus only on SUVs and give up on limousines, and we know that this will not happen. BMW has focused on only one 7 Series model - the Long, and customers like it.

 

[BBA]

It definitely has more presence and looks more aristocratic.
Especially with that chrome in the Pure Excellence trim (in the M Package it looks terrible—especially if it also has a black grille—it looks like it escaped from a body shop and the body shop forgot to put the grille back on the car).
You can also see that BMW owns Rolls-Royce… the 7 Series is, how should I put it, a kind of BMW-ified Rolls (full-size upright chrome grille and split headlights etc. - i know the 7er had them before Rolls, but still).

---

I agree. The 7 Series must have a chrome grille. Then it looks great on the street. The Pure Excellence trim looks great.

 

[Matski]

Of course, we can also expect sales of the facelifted 7 Series to increase. This is a pretty promising situation.

Not necessarily. LCI generally isn't more than a slight plateau on the post-year 2/3 decline. As you can see below, peak is typically 2nd full year

The biggest reason for the drop in 7 Series sales is the X7 — I’ve said this before.

I wouldn't disagree with this. It wouldn't take much to have a noticeable impact on 7-er sales.

I've updated this chart (will update again tomorrow once the Annual Report drops), but you can see the 7-er has been in decline since the F01...

(2025 estimate is not a proper forecast, it's literally just Q1-3+33%)

 

[Esp5]

According to the graph, the X7 does not significantly affect the 7 series; on the contrary, it contributes ten times more to the brand than it could subtract from it.

 

[Matski]

According to the graph, the X7 does not significantly affect the 7 series; on the contrary, it contributes ten times more to the brand than it could subtract from it.

This statement doesn't make logical sense. The X7 affecting the 7-er is nothing to do with brand sales. The brand can do twice what it does now without changing anything at the GKL end of the spectrum. Also, the graph only shows 7+8 for the last 5 years, as I explained earlier, it's likely that about 20-30% of those bars are 8-er, not 7-er, so you would see a distinct decline in the blue bars.

The difference between peaks is about 5000 units, call that 10% of sales of either car - it's not hard to imagine a cannibalisation rate approaching 10% so yeah, the X7 could significantly impact 7-er sales because if just 1 in 10 buyers go for the SUV over the saloon it makes the difference between this 7-er outselling the last one, or the one before.. or not.

 

[Esp5]

This statement doesn't make logical sense. The X7 affecting the 7-er is nothing to do with brand sales. The brand can do twice what it does now without changing anything at the GKL end of the spectrum. Also, the graph only shows 7+8 for the last 5 years, as I explained earlier, it's likely that about 20-30% of those bars are 8-er, not 7-er, so you would see a distinct decline in the blue bars.

The difference between peaks is about 5000 units, call that 10% of sales of either car - it's not hard to imagine a cannibalisation rate approaching 10% so yeah, the X7 could significantly impact 7-er sales because if just 1 in 10 buyers go for the SUV over the saloon it makes the difference between this 7-er outselling the last one, or the one before.. or not.

Perhaps I expressed it poorly, but in my view, the (possible) 10% cannibalization is not as significant as it could be for overall 7 series sales and in comparison to the contribution of the X7's existence to total sales.

 

[leylandi]

The new 7 Series will be unveiled at the Beijing Auto Show.

 

[leylandi]

Update

G70
2023 59,763 (incl. 8 Series)
2024 56,542 (incl. 8 Series)
2025 53.399 (incl. 8 Series)

W223
2021 91,000
2022 117,500, EQS 23,400
2023 93,300, EQS 14,100
2024 ?
2025 ?

 

[Titot]

A budget Rolls-Royce.

Source: https://www.instagram.com/p/DVxuWo_ijJO/?igsh=bnpvMzhjbzMwMDZ6

 

[leylandi]

The size of the kidneys remains the same.

 

[Titot]

The size of the kidneys remains the same.

A bit vertical than the pre-facelift design?

 

[SKY]

A budget Rolls-Royce.

Source: https://www.instagram.com/p/DVxuWo_ijJO/?igsh=bnpvMzhjbzMwMDZ6

On that pic, the upper part of the headlights appears to look worse than on the current model.