Mercedes-Benz W221 S-Class: A SALES SUCCESS

cawimmer430

Member
More than 50,000 new S-Class sedans delivered to customers worldwide since market launch in September 2005

Source: www.worldcarfans.com

US and Germany top performing sales markets for the luxury sedan
S-Class is also the world market leader among diesel-powered luxury sedans


Only eight months after the European premiere of the new S-Class, sales of the sedan have topped 50,000 units. “The new S-Class has been met with great response worldwide, and our flagship vehicle claimed its position as the world’s best-selling luxury sedan immediately following its market launch in September 2005,” says Dr. Klaus Maier, member of the Mercedes Car Group Management Board responsible for Sales and Marketing. “The car’s innovations in particular have been groundbreaking for the automotive industry, and they are the primary reason why the S-Class has maintained a unique status within the luxury segment for decades.” The vehicle’s innovations include several new safety features, such as Brake Assist PLUS with radar sensors, the anticipatory occupant protection system PRE-SAFE with an expanded range of functions, and a night-vision assistant equipped with infrared technology.

The new S-Class got off to a particularly successful start in its home market of Germany. In the first five months of 2006, the number of customers who opted to buy the top-of-the-line Mercedes-Benz model exceeded the combined total of those who purchased the two competing German cars. The new Mercedes-Benz flagship model has been available in the US, its main sales market, since February. S-Class sales have been far stronger there than the figures posted for its German and Asian competitors. Only one month after the market introduction of the Diesel-variants in February, the S Class had regained its internationally leading position in the market for diesel-powered luxury sedans.

The most popular S-Class engine variant is the S500 (Sold in North America as the S550), which has been the choice of more than 40 percent of all customers since the vehicle was introduced.

:t-cheers:
 

Monster

FB Editor
Staff member
Premium Supporter
how many of them are taxies? i hope MB wont' sacrifice early sale success for lack of build quality control.
 

NevadaJack

In Memoriam - (1932-2011)
monster said:
how many of them are taxies? i hope MB wont' sacrifice early sale success for lack of build quality control.

I think "lack of build quality control" has been addressed and is not a major concern. The corner has been turned....:eusa_clap
 

SDNR

Member
Well I'm not surprised or amazed at all -- there is nothing particularly spectacular about these figures at all ..Mercedes were selling around 100.000 W220's a year anyway.
 

NarutoRamen

Member
Kudos to MB and at the same time...no surprises. I've driven the car and it's flawless and there is no concern over quality because IMO it puts everyother car to shame except may be rolls royce or something.

Hopefully my dad will be adding to this figure by buying this car by the end of this year.;)
 

SDNR

Member
NarutoRamen said:
Kudos to MB and at the same time...no surprises. I've driven the car and it's flawless and there is no concern over quality because IMO it puts everyother car to shame except may be rolls royce or something.
For the price I think it is fair to say it even puts the Rolls-Royce to shame ...the new s class is a great car no doubt ..but I'm still not in love with it's appearance.
 

NevadaJack

In Memoriam - (1932-2011)
Roberto said:
For the price I think it is fair to say it even puts the Rolls-Royce to shame ...the new s class is a great car no doubt ..but I'm still not in love with it's appearance.

Love is not always at first sight...it may take time to develop....:)
 

Mr. M

Member
Roberto said:
For the price I think it is fair to say it even puts the Rolls-Royce to shame ...the new s class is a great car no doubt ..but I'm still not in love with it's appearance.

It's fair to compare any car favourably to the astronomical price of the Rolls-Royce. :D
 

Top