UK 2006 JD Power/WhatCar? Satisfaction Survey - British-built means best-built
Introduction
While Japanese brands continue to dominate the customer satisfaction rankings, four of the top 10 most-satisfying models are built in Britain, according to the J.D. Power and Associates/What Car? magazine 2006 Car Customer Satisfaction Index (CSI) study released today. The Honda Civic, Toyota Avensis, Toyota Corolla and Jaguar S-Type, which are all built in Britain, rank within the top 10 models in the study, while British brands Mini and Jaguar rank within the top 10 nameplates.
Skoda, BMW and Volvo represent the remaining European brands in the top 10. Luxury Japanese brand Lexus tops the rankings for a sixth consecutive year, with a customer satisfaction score of 873 index points from a possible 1000-point.
Movers and shakers
With a 25-point increase from the 2005 study, Lexus also attains the award for the most-improved brand in 2006. Honda (848), Skoda (842) and Toyota (838) follow Lexus in the rankings, and Mercedes-Benz, Hyundai, Volkswagen and Subaru also show strong improvement in overall customer satisfaction.
Lexus also builds the highest-ranking model in the study, the Lexus IS (868 points). The Honda Jazz, which ranked highest in 2004 and 2005, follows the IS at 861 points. With an increase of 48 index points from 2005, the Suzuki Liana (856) ranks third overall. Those that show the greatest improvement in satisfaction with dealer service include Mercedes-Benz, Lexus, Volkswagen and Subaru.
How the study works
The 2006 JD Power/WhatCar? Study is based on the evaluations of nearly 15,000 UK car owners after an average of two years of ownership. The study includes 30 brands and 105 models. Owners provide detailed evaluations of their vehicles and dealers, which covers 77 attributes grouped into four measurements of satisfaction. In order of importance, they are:
• Quality and Reliability (30%)
• Vehicle Appeal (28%) - includes performance, design, comfort and features
• Dealer Service Satisfaction (22%)
• Ownership Costs (19%), which includes fuel consumption, insurance and costs of service/repair.
Source: http://www.whatcar.com/news-special-report.aspx?NA=220197&EL=3160618
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This is only a "teaser", more detailed results will be available shortly and posted here.
Introduction
While Japanese brands continue to dominate the customer satisfaction rankings, four of the top 10 most-satisfying models are built in Britain, according to the J.D. Power and Associates/What Car? magazine 2006 Car Customer Satisfaction Index (CSI) study released today. The Honda Civic, Toyota Avensis, Toyota Corolla and Jaguar S-Type, which are all built in Britain, rank within the top 10 models in the study, while British brands Mini and Jaguar rank within the top 10 nameplates.
Skoda, BMW and Volvo represent the remaining European brands in the top 10. Luxury Japanese brand Lexus tops the rankings for a sixth consecutive year, with a customer satisfaction score of 873 index points from a possible 1000-point.
Movers and shakers
With a 25-point increase from the 2005 study, Lexus also attains the award for the most-improved brand in 2006. Honda (848), Skoda (842) and Toyota (838) follow Lexus in the rankings, and Mercedes-Benz, Hyundai, Volkswagen and Subaru also show strong improvement in overall customer satisfaction.
Lexus also builds the highest-ranking model in the study, the Lexus IS (868 points). The Honda Jazz, which ranked highest in 2004 and 2005, follows the IS at 861 points. With an increase of 48 index points from 2005, the Suzuki Liana (856) ranks third overall. Those that show the greatest improvement in satisfaction with dealer service include Mercedes-Benz, Lexus, Volkswagen and Subaru.
How the study works
The 2006 JD Power/WhatCar? Study is based on the evaluations of nearly 15,000 UK car owners after an average of two years of ownership. The study includes 30 brands and 105 models. Owners provide detailed evaluations of their vehicles and dealers, which covers 77 attributes grouped into four measurements of satisfaction. In order of importance, they are:
• Quality and Reliability (30%)
• Vehicle Appeal (28%) - includes performance, design, comfort and features
• Dealer Service Satisfaction (22%)
• Ownership Costs (19%), which includes fuel consumption, insurance and costs of service/repair.
Source: http://www.whatcar.com/news-special-report.aspx?NA=220197&EL=3160618
******
This is only a "teaser", more detailed results will be available shortly and posted here.
