FIAT UK unveil their 2023 ‘RED’ limited edition models that will help contribute to their global fund-raising partnership with (RED). The (RED) range includes the all-electric 500, 500C, 500 Hybrid, 500X, and Panda.
Available to order now, the Fiat ‘RED’ editions are available in a vibrant red to show support for the cause; a ‘RED’ Fiat is a (RED) product and is part of the global commitment. (RED) partners with the world’s most iconic brands and people to create products and experiences that fight AIDS and the injustices that enable pandemics to thrive.
The special edition features unique upholstered fabric seats with (RED) details, with the 500 featuring red painted dashboard, mirror covers, bespoke steering wheel logo and (RED) detailed front grille as well as 16” alloys with (RED) wheel centre hubcaps.
FIAT (RED) vehicles provide owners with products that offer a healthier atmosphere inside the car; the air cabin filter has been treated with a biocide substance that’s extremely effective against bacteria preventing re-aerolisation, The seat fabric and steering wheel upholstery are protected for prolonged use against viruses, bacteria and fungi.
Each FIAT (RED) model comes with a unique welcome gift comprising a dedicated (RED) car key cover and a sanitiser gel dispenser.
For a limited time, FIAT (RED) models are available with special financial incentives including a FIAT deposit contribution of up to £1,000, 6.9% APR Representative* on a FIAT PANDA (RED), raising up to £3,000, 6.9% APR Representative^ for the 500e (RED).
All monies generated by (RED) supports life-saving programmes that empower health workers and provide testing, treatment and care. Stellantis brands FIAT, Jeep and RAM have committed, through the partnership with (RED), to donate a minimum of $4 million to The Global Fund between 2021 and 2023.
Damien Dally, UK Managing Director, FIAT and Abarth, commented, “Our Fiat (RED) special editions not only contribute to the fight against global health emergencies, but offer our customers the opportunity to purchase a car with conscious and purpose in a beautifully designed product. We’re excited to launch the 2023 ‘RED’ campaign that promotes the good work the FIAT partnership with (RED) delivers and we’re looking forward to seeing these unique models with their new owners.”
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