DaimlerChrysler, Ford, General Motors and Hyundai have each lost retail market share in the first 11 days of December when compared to a similar time period a year ago, according to J.D. Power and Associates. Similarly, overall industry new-vehicle retail sales were down 14 percent for the first 11 days of December compared to 2004. All multi-franchise manufacturers except BMW (up 3%) were showing a sales decline in early December. Aside from Honda (down 3%) and Toyota (down 6%), all multi-franchise manufacturers were down by double digits. Although industry sales have declined compared to a year ago, the decline was less significant when compared to November 2005 results. “December of 2004 was an exceptionally strong sales month,” said economist Bob Schnorbus. Sales at that time were driven by deep discounts. The positive BMW sales numbers are indicative of the company’s ongoing strength in what is a relatively weak market. Recently, it was reported the BMW had surpassed last year’s total sales in 11 months this year.