HighestOfHigh
Cornering Kingpin
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- Ben
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Why buy a station wagon when there's an X1 SAV which has a more 'youtful' image?
That target market for this car do not want a station wagon because it has a 'boring' stigma to it. The X1's size isn't a problem because it's not meant to be a vehicle where you have 2 adults + 3 kids (it's capable of it, but the target market would rarely have such a family size). What you also have to remember is the upcoming X3 will be bigger than the current on... the new X1 isn't not a full-size smaller than the X3, it's only a few inches here and there smaller than the current X3 (so only half a size smaller)...while the new X3 will be a nice size between the X1 and X5. Yeah sure there's a little bit of overlap, but better to try and cover the market yourself than leave that gap for your competition to capitalise on.
HOH: A wagon with a higher ground clearence is hardly a "youthful image". It just seems unecessary IMO. The X3 is small enough and the next step below would be a wagon. Seems like BMW is just trying to force feed another niche product on to their customers. But if they fall for it, then so be it.
Oh boy... a vehicle the size of an X7 in a hybrid form..... can you imagine the uproar at a hybrid SUV of that size. We hear enough whinging about the LS600h and the Escalade/Suburban being pointless hybrids because of their size. To a point I agree that a larger BMW SAV would have worked because looking at the Q7 which is larger than the X5, it's clear to see that those who buy large SAVs just 'coz its bigger' would be drawn to a larger BMW SAV....but I guess unlike the X1, BMW feels the market size and ROI would not be compelling enough to give this idea a green light. I strongly believe this because BMW were thinking about an X7, but decided against it.... so that leads me to believe the marketing team weren't convinced that the model would be a success.
HOH: You all keep claiming that BMW has all this mind blowing technology behing them so they should be able to pull it off. Not to mention the X7 really doesn't have to be as big as a Cadillac Escalade. Mercedes-Benz GL is a perfect example.
Say what??? .... had BMW acquired Aston Martin then there might be a chance of a powerful SAV but not under the BMW brand.
HOH: LLS I love that BMW has their fans falling that "SAV" BS instead of what it actually is an SUV. Then again their are some Benz fans who feel the CLS is really a coupe instead of a sedan. On another note, BMW doesn't need Aston Martin to pull off a V10. If that's the case, what the hell is under the M5 hood???



