A5/S5/RS5 Audi A5 Official Pictures


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The more I look at the two the more alike the look. The way the character line comes up to the front on both of the cars into the headlights then disappears, not very original on ethers behalf.
I'm also noticing the somewhat contradictory forms of the A5; in some respects it's quite voluptous (curvature in the overall shape of the car and character line) while in others it's very plain and geometrical (headlights, taillights, etc.).
 
The more I look at the two the more alike the look. The way the character line comes up to the front on both of the cars into the headlights then disappears, not very original on ethers behalf.
I'm also noticing the somewhat contradictory forms of the A5; in some respects it's quite voluptous (curvature in the overall shape of the car and character line) while in others it's very plain and geometrical (headlights, taillights, etc.).
Well that's right Deutsch ...and is what others have said too: that the design is not entirely homogeneous -- like it is an assemblage of slightly inconsistent attributes -- they are not drastically different, but incongruous nonetheless.
 
Can you imagine, I went through 29 pages of some of the most interesting points of view ever posted on this site...

Imagine, some of the most ardent of Audi enthusiasts denouncing a new Audi coupé as being a step in the wrong direction! Furthermore, a selection of our most educated and informed members have levelled harsh criticism at the A5's lack of originality, its lack of design cohesion and - somewhat perplexingly - that it looks like a hatchback. Another vein of discussion centres around the fact that the Nuvolari looks better and would do more justice to enhancing Audi's image that this rather more conventional new coupé.

Perhaps I'm getting old, or maybe I don't participate enough here but what on Earth have I missed? The Nuvolari was a concept car - period. It would never have made a viable production car, especially not now in 2007. That whole Bauhaus-bubble TT-esque thing is an era gone by. The 3er Coupé was similarly criticised for being too conservative when it first emerged and now it’s fondly regarded here. Audi like BMW realised that futuristic, challenging designs do not sell in the conservatively orientated small coupé market, demographics show that the buyers of such cars want something that is instantly inoffensive, elegant and subtle. The Nuvolari has none of these attributes in my opinion. It’s inwardly tapering C-pillar by way of example is sooo 1990’s as is the turret-like effect of the domed roof and glasshouse mounted “on top” of the main bodywork. The styling elements that comprise the shape of the A5 – the flow of the roofline, the curve of the swage-line, the robust and macho looking C-pillar as well as the pert yet bulky looking tail – are far better integrated than on the Nuvolari.

Consumers are going to fall all over themselves for this new A5. If keenly priced then it’ll be a good seller and a new fly-in-the-ointment for the established 3er Coupé and CLK. I feel that this car is exactly what consumers in the A5’s target market want. I really like the look of the car in profile: that slightly heavy rear quarter together with the bold C-pillar and truncated boot lid evokes images of bold designs from Zagato such as the Alfa SZ and early 80’s Vantages. The frontal aspect is generic Audi fare – but isn’t that what brand identity is all about? Granted, I concede that there’s a pervasive sense of dé ja vue with the Continental GT similarities but then again, I’ve never heard anyone say that that is an ugly car. In fact, I reckon the similarities may garner favour among buyers who admire the ContiGT but aren’t necessarily in a position to afford one. Originality, admittedly, is not this car’s strongpoint but then again, truly original and ground breaking coupes are a rare event.

Coupés need to be smooth, sophisticated, elegant and beautiful. The Audi A5 can lay claim to all of these attributes.

I’m not disagreeing with those members who consider this car less than Audi’s best – your opinions and points-of-view as put across in this thread have been remarkably insightful and I’m richer for having learnt from them.

I just think the A5 is a smash hit that’s all… :)

Look forward to the continued discussion.
 
...I concede that there’s a pervasive sense of dé ja vue with the Continental GT similarities but then again, I’ve never heard anyone say that that is an ugly car.
Ahem :cool: , are you kidding martinbo, The Artist and Merc1 virtually projectile vomit at the mere mention of the Continental GT.

However, I completely agree with your views ...and I too have said that I believe this car will be a success for Audi. I do have some small personal reservations about the styling -- but overall, I like it.
 
Ahem :cool: , are you kidding martinbo, The Artist and Merc1 virtually projectile vomit at the mere mention of the Continental GT.

Erm, yes, on this forum anything is possible... :D What I should've said is that being next to someone in real life observing a ContiGT, I have never heard a derogatory comment about the car. It is rather pretty. Despite the disdain that I, or Artist or Marcus may have for it. (sshhhh - don't tell anyone but it's a real "Yannis" car...;))
 
Did anyone notice the 4500 rpm redline on the tach? I suspect there'll be a diesel available (for Europe at least, wouldn't be surprised if the US doesn't get it)?

If this has been mentioned already I apologize, I just don't feel like reading through 26 pages.

I mentioned it in the first 10 pages, the diesel offered will be a 3.0 V6 TDI. :usa7uh:

------------------

I'll keep my mouth shut from now on with this thread... Till I see the real thing. :D
 
^Martin, your absolutely correct. This segment is conservative, because consumers who buy these cars are probably not looking to make a bold statement. They are soley meant to be handsome designs-not unique ones, or ground-breaking brand defining flag ships. fifth gear and top gear have both claimed that the 3 coupe, despite its brilliance in terms of engineering, lacked "look at me" styling-something they think is pertinent to a small coupe. I think they missed the mark. The demographic who buys these cars want an understated luxury-at least thats what i presume.

It seems, especially out here in california, which may be a poor representation of the rest of the world, that there are more and more dropped 3 series with 20" rims and tinted windows. This disease is even more common on the coupe-could it be that these consumers want a bolder statement-or does the conservative coupe provide a nice vehicle for customization?:t-hands:
 
Can you imagine, I went through 29 pages of some of the most interesting points of view ever posted on this site...

Imagine, some of the most ardent of Audi enthusiasts denouncing a new Audi coupé as being a step in the wrong direction! Furthermore, a selection of our most educated and informed members have levelled harsh criticism at the A5's lack of originality, its lack of design cohesion and - somewhat perplexingly - that it looks like a hatchback. Another vein of discussion centres around the fact that the Nuvolari looks better and would do more justice to enhancing Audi's image that this rather more conventional new coupé.

Perhaps I'm getting old, or maybe I don't participate enough here but what on Earth have I missed? The Nuvolari was a concept car - period. It would never have made a viable production car, especially not now in 2007. That whole Bauhaus-bubble TT-esque thing is an era gone by. The 3er Coupé was similarly criticised for being too conservative when it first emerged and now it’s fondly regarded here. Audi like BMW realised that futuristic, challenging designs do not sell in the conservatively orientated small coupé market, demographics show that the buyers of such cars want something that is instantly inoffensive, elegant and subtle. The Nuvolari has none of these attributes in my opinion. It’s inwardly tapering C-pillar by way of example is sooo 1990’s as is the turret-like effect of the domed roof and glasshouse mounted “on top” of the main bodywork. The styling elements that comprise the shape of the A5 – the flow of the roofline, the curve of the swage-line, the robust and macho looking C-pillar as well as the pert yet bulky looking tail – are far better integrated than on the Nuvolari.

Consumers are going to fall all over themselves for this new A5. If keenly priced then it’ll be a good seller and a new fly-in-the-ointment for the established 3er Coupé and CLK. I feel that this car is exactly what consumers in the A5’s target market want. I really like the look of the car in profile: that slightly heavy rear quarter together with the bold C-pillar and truncated boot lid evokes images of bold designs from Zagato such as the Alfa SZ and early 80’s Vantages. The frontal aspect is generic Audi fare – but isn’t that what brand identity is all about? Granted, I concede that there’s a pervasive sense of dé ja vue with the Continental GT similarities but then again, I’ve never heard anyone say that that is an ugly car. In fact, I reckon the similarities may garner favour among buyers who admire the ContiGT but aren’t necessarily in a position to afford one. Originality, admittedly, is not this car’s strongpoint but then again, truly original and ground breaking coupes are a rare event.

Coupés need to be smooth, sophisticated, elegant and beautiful. The Audi A5 can lay claim to all of these attributes.

I’m not disagreeing with those members who consider this car less than Audi’s best – your opinions and points-of-view as put across in this thread have been remarkably insightful and I’m richer for having learnt from them.

I just think the A5 is a smash hit that’s all… :)

Look forward to the continued discussion.

I guess I am the old school here, I find the Nuvolari to be the elegant and subtle one between the two and the A5 as the dark sheep having some unconventional lines and surface treatments - a strange mix between the BMW's flame surfacing and old school Audi.

And while all this is just opinion and not worth much, I also think the reason Audi went with this design is cause they perceive (and probably sales of Bangle designs substantiate this) the premium market wants something unique that stands out with a bit of in your face value and not just another beautiful but conventional design. It worked for BMW despite all the initial criticism. Will it work for Audi - only time will tell. I am BMW fan, but I liked Audi's cause it was not a BMW and offered clean designs that made sense. Does the world need a BMW with quattro? and more importantly does the Audi fans want one? I am not so sure, but looks like that is where Audi is headed with this new design philosophy.

What ever happend to "never follow"?
 
Erm, yes, on this forum anything is possible... :D What I should've said is that being next to someone in real life observing a ContiGT, I have never heard a derogatory comment about the car. It is rather pretty. Despite the disdain that I, or Artist or Marcus may have for it. (sshhhh - don't tell anyone but it's a real "Yannis" car...;))


LOL well martin..my hate for the Conti GT is absolute..
at the Paris show i even said to the Bentley rep..when asked wich car we would like to view closer..

i told him.. i do not want to see the new bentleys as i belive they ruin the brand..
lets take a closer look at this wonderfull cream white azure..

the dude laughed nervously:D.. poor guy

PS
for the A5 its way better than the Conti.. but still BORING
 
Nice perspective there Matt; when it comes to the after-market, customisation-prone contingent, I feel that such modification is done more on the level of personal expression than dissatisfaction with the actual styling of the vehicle concerned. Regardless of how mould-breaking or avant-garde a car might be in standard trim, there's always going to be demand for personalised treatment. Take the 6 series for example; certainly not conservatively styled, I'd wager that many examples in your State are given the same working-over you described.
 
LOL well martin..my hate for the Conti GT is absolute..
at the Paris show i even said to the Bentley rep..when asked wich car we would like to view closer..

i told him.. i do not want to see the new bentleys as i belive they ruin the brand..
lets take a closer look at this wonderfull cream white azure..

the dude laughed nervously:D.. poor guy

PS
for the A5 its way better than the Conti.. but still BORING

:D :laugh2: :rofl:

That's a very funny story Artist... you do realise that deep down you're a bully and a hooligan eh? ;)
 
I guess I am the old school here, I find the Nuvolari to be the elegant and subtle one between the two and the A5 as the dark sheep having some unconventional lines and surface treatments - a strange mix between the BMW's flame surfacing and old school Audi.

And while all this is just opinion and not worth much, I also think the reason Audi went with this design is cause they perceive (and probably sales of Bangle designs substantiate this) the premium market wants something unique that stands out with a bit of in your face value and not just another beautiful but conventional design. It worked for BMW despite all the initial criticism. Will it work for Audi - only time will tell. I am BMW fan, but I liked Audi's cause it was not a BMW and offered clean designs that made sense. Does the world need a BMW with quattro? and more importantly does the Audi fans want one? I am not so sure, but looks like that is where Audi is headed with this new design philosophy.

What ever happend to "never follow"?

I appreciate your stance on this topic Sunny - you're definitely part of the majority here with this sentiment. So I can't disagree.

I just find it interesting that, as we've observed the gradual toning down of "Bangle-ization" so too have Mercedes Benz and, more topically, Audi who are clearly gunning for BMW's place in the market. They must've realised that cold and conservative is one thing but being too controversial can also be detrimental to sales. Here Audi have once again gone for the middle of the road approach, which in my mind, is synonymous with so many aspects of Audi's brand / model positioning and marketing.

This A5 is no revelation - despite it's maker claiming the reinvention of the coupe - but it's no dead duck either. It dove-tails perfectly into the current line up without sending mixed messages to the market as to Audi's identity. A Nuvolari-type design would most certainly have introduced an unwelcome level of incongruity in the Audi range - it would look completely out of place imo. There is a clear strategy at Audi to maximise potential sales by not polarising the consumer base with controversial and challenging designs and I identify with this approach wholeheartedly.

On that whole "Audi - Never Follow" theme one could argue that that's exactly the approach that they're taking: straight, down-the-line, middle of the road product positioning.
 
IMO coupe buyers want more flair than just a 2-door sedan which is bascially what the A5 is. It doesn't have the clean look of most Audis, and the wavy side line clearly isn't Audi-like at all IMO. Luxury/sport coupes like the A5, CLK or 3-Series don't have to scream "look at me" with their design, but they should still be head turning. The 3 coupe just looks a little dull/fat around the mid-section/doors compared the previous model, but other than that seeing it on the road it does a decent amount of flair over the S sedan. Hopefully the A5 will have that too, but I noticed that the car was kinda big and block/boring even in the spy photos. It just doesn't have the "coupe" look to it from some angles, but I'll reserve final judgement until I park next to one and look at it.

M
 
martinbo said:
On that whole "Audi - Never Follow" theme one could argue that that's exactly the approach that they're taking: straight, down-the-line, middle of the road product positioning.
Precisely Martin.
 
I appreciate your stance on this topic Sunny - you're definitely part of the majority here with this sentiment. So I can't disagree.

I just find it interesting that, as we've observed the gradual toning down of "Bangle-ization" so too have Mercedes Benz and, more topically, Audi who are clearly gunning for BMW's place in the market. They must've realised that cold and conservative is one thing but being too controversial can also be detrimental to sales. Here Audi have once again gone for the middle of the road approach, which in my mind, is synonymous with so many aspects of Audi's brand / model positioning and marketing.

This A5 is no revelation - despite it's maker claiming the reinvention of the coupe - but it's no dead duck either. It dove-tails perfectly into the current line up without sending mixed messages to the market as to Audi's identity. A Nuvolari-type design would most certainly have introduced an unwelcome level of incongruity in the Audi range - it would look completely out of place imo. There is a clear strategy at Audi to maximise potential sales by not polarising the consumer base with controversial and challenging designs and I identify with this approach wholeheartedly.

On that whole "Audi - Never Follow" theme one could argue that that's exactly the approach that they're taking: straight, down-the-line, middle of the road product positioning.

I understand what you're saying here, but doesn't that get boring? I mean isn't a coupe supposed to show up the sedans in the range a little? I guess I wanted something to produce the same "wow" as the R8 did.

M
 
Marcus, it's hard to put across but as I see it, the idea of the premium small coupé is to up the stakes in desireability by building on the looks of the donor sedan (in this case I have to assume that the forthcoming B8 A4 will promote a logical lineage with the A5) without detracting from the core model identity. In this way the coupe derivative is sleeker, more svelte but instantly recognisable for its place in the line-up. Look at C and CLK, 3er and 3er Coupe.

These are not halo models in the R8 (please don't get me started on that one - there's no accounting for personal taste) vein but rather aspirational iterations of otherwise rather regular automobiles.

That curvy swage line is bound to elicit some criticism, clearly it's a rather glaring element in two dimensional pictures. But wait until you see it on the road, I'm betting, because not only does the line curve in the vertical plane - it also curves, in and out, on the horizontal it appears. And that always makes for some dramatic proportion in the metal.
 
That curvy swage line is bound to elicit some criticism, clearly it's a rather glaring element in two dimensional pictures. But wait until you see it on the road, I'm betting, because not only does the line curve in the vertical plane - it also curves, in and out, on the horizontal it appears. And that always makes for some dramatic proportion in the metal.
That is a good observation Martin, and not entirely unprecedented for Audi.

Remember this:

c46bff728fd963f2893aaafd0180a0a1.webp


In fact, I can see some [probably deliberate] similarities with this classic Audi coupe.
 
Marcus, it's hard to put across but as I see it, the idea of the premium small coupé is to up the stakes in desireability by building on the looks of the donor sedan (in this case I have to assume that the forthcoming B8 A4 will promote a logical lineage with the A5) without detracting from the core model identity. In this way the coupe derivative is sleeker, more svelte but instantly recognisable for its place in the line-up. Look at C and CLK, 3er and 3er Coupe.

These are not halo models in the R8 (please don't get me started on that one - there's no accounting for personal taste) vein but rather aspirational iterations of otherwise rather regular automobiles.

That curvy swage line is bound to elicit some criticism, clearly it's a rather glaring element in two dimensional pictures. But wait until you see it on the road, I'm betting, because not only does the line curve in the vertical plane - it also curves, in and out, on the horizontal it appears. And that always makes for some dramatic proportion in the metal.

I feel as though I'm being taken to design school! :D

Seriously though I get what you're saying here. I don't think the A5 is a bad looking car by any means, its just "safe" for Audi IMO. Their first and only real coupe (R8 is a coupe, but more of a sports car) could have been a little more daring, IMO. I'm curious to see how Audi will position the A5
here in the U.S. both price and engine lineup.

M
 
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Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
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