Or ... the BMW CM is doing an excellent job ... while MB one is actually non-existent.
Mind the SCOTT project has been active for almost ten years now.
Perhaps investment in SCOTT was much more clever move than eg. making a supercar.Brand-image wise ...
A BMW enthusiast posting this is one thing, but when the boundaries become blurred between an enthusiast and 'creative marketing' it starts to leave a sour taste in my mouth. This sounds just like a press release and not the musings of a BMW fan.
People do not like to be played with or deceived if you like. What 99% of the people on here want is news about future BMW's, how they're going to look, what new technology will be introduced etc. Which you and Scott (whoever Scott is at the time) do nicely. But when you make posts like this I just feel a bit like I am being manipulated.
I'm just sitting here and thinking how DIFFERENT this whole build-up and response to the spy shots of the new 5 compares to what was of the W212 E-Class, which I followed from the very beginning.
The 5'er is met with so much excitement, and even under the disguises, is gaining immediate recognition as a design improvement. It was really wasn't this way with the W212 (it had its fans, but as a whole it was really the other way around). Maybe BMW fans are more enthusiastic and optimistic? Maybe the new 5 is a much better execution than the W212 (that is in fact my opinion)? I dunno, just interesting. M-B fans tend to be more conservative in nature (definitely not all though of course), so it is expected that they'll need a bit of convincing before they hop on the bandwagon.
I dunno, just interesting.
And so is the motoring press! See my post on Auto Express elswhere in this thread.I think BMW fans are definitely more enthusiastic in the online world. They tend to be much more passionate/loyal about their brand than mercedes fans, at least from what I've seen over the years. Even in the real world this seems to be true. You see larger BMW owner meets, more people wearing BMW clothing, etc.
In terms of the response versus the W212, it helps that the F10 5er is obviously a great design even under the current camoflage, so it's not surprising that the response is so great so far.
And so is the motoring press! See my post on Auto Express elswhere in this thread.
A bit off topic but relevant to the discussions, but does S.C.O.T.T. stand for something?

Do you have to do this in every thread? If you don't like BMW CM then hide their post instead of posting your negative opinion on everything they post.
I saw that. That was quite an endorsement about a car that's not even uncovered yet! Impressive.
Do you have to do this in every thread? If you don't like BMW CM then hide their post instead of posting your negative opinion on everything they post.
And so is the motoring press! See my post on Auto Express elswhere in this thread.

535i GT is an indicator ... N55 engine with 306HP.
And I guess - like in X6 case - 535i sedan M-sport pack with power upgrade (326HP).
While 326HP in 740i will be standard ... And I'm hearing there will be 640i & 640d instead of 635i & 635d as well.
While eg. 535d & 335d etc will get lesser power boost (eg. 292HP ... up from 286HP, and more torque).
Time will tell ...
535i GT is an indicator ... N55 engine with 306HP.
And I guess - like in X6 case - 535i sedan M-sport pack with power upgrade (326HP).
While 326HP in 740i will be standard ... And I'm hearing there will be 640i & 640d instead of 635i & 635d as well.
While eg. 535d & 335d etc will get lesser power boost (eg. 292HP ... up from 286HP, and more torque).
Time will tell ...
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