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100 Jahre Audi

Discussion in 'The Audi Lounge' started by cawimmer430, Feb 14, 2009.

  1. cawimmer430

    cawimmer430 Well-Known Member

    Found this on N24.de. It's all in German so I ran it through Babelfish.

    Original link: Herr der Ringe feiert - 100 Jahre Audi - N24.de

    English translation: Translation result for http://www.n24.de/news/newsitem_4822672.html

    Master of the rings celebrates

    One century turbulent and hopeful vehicle history presents AUDI under the title “meeting of the generations - to efficiency in the change of the time” in the AUDI forum Ingolstadt.

    The car manufacturer AUDI celebrates in this year its 100. Birthday. In the context of this anniversary are planned a set of meetings. The prelude the special exhibition “meeting of the generations makes - for efficiency in the change of the time”, which will have to be seen mobile in the AUDI forum Ingolstadt from 26 January to 28 February 2009 in the AUDI museum. Twelve special automobiles from eight decades company history are shown there.

    From Horch AUDI becomes

    The AUDI AG looks on a moved history back. At the beginning stands August Horch, a graduate of the technical school in the Saxonian Mittweida, the 1899 made myself independent and on 14 November of the same yearly in Cologne the Horch & Cie. Engine car of works based. 1902 came Horch to Saxonia, where the company was converted in the year 1904 into Zwickau into a corporation. After differences with the executive committee and the supervisory board Horch left 1909 the enterprise. Soon after it created a second automobile company in Zwickau. Since its name was already assigned, it selected latin translation of its own name as new label name: Out “horch!” became “AUDI!”. In December 1914 the transformation the AUDI of automobile works GmbH took place into a corporation.

    First left-guided vehicle

    1921 surprised the AUDI works AG the professional world with the new AUDI 14/50 HP type K, the first left-steered car in Germany. 1923 followed the type M with a six cylinder engine and four years later with the AUDI Imperator the first AUDI eight-cylinder car were introduced. In August 1928 Jörgen Skafte Rasmussen, Besitzer of the Zschopauer Motorenwerke/DKW transferred, the stock majority of the AUDI works AG and integrated the enterprise in the year after in its Firmenimperium. With the beginning of the world economic crisis in October 1929 a substantial break-down of the sales figures took place from large car models with six and eight cylinder engines. Rasmussen let thereupon with AUDI a small DKW car with front wheel drive to develop, which came 1931 with large success on the market.

    The four rings

    On 29 June 1932 united the AUDI works, the Horchwerke and the Zschopauer Motorenwerke/DKW to car the union AG with seat in Chemnitz. At the same time with the rambler works a purchase and a lease were locked for the assumption of the ramblers automobile department. Symbol of this union were the “four rings”. Within the young mark the AUDI front type UW, an automobile of the middle class developed, with which the new company could use the synergies for the first time. Most important characteristic of the new AUDI was the front wheel drive. The car went finally in the spring 1933 into series. With the outbreak of the Second World War the production of civil vehicles was nearly completely gone back and the company was changed over to arms production. In April 1940 the last AUDI came off the line.
    Restart in Ingolstadt

    After completion of the Second World War the car union AG lain in the Soviet zone of occupation was expropriated, the manufacturing plants was dismantled and the enterprise 1948 from the Register of Companies of the city Chemnitz was deleted. Prominent coworkers had already gone with end of war to Bavaria, where at the end of of 1945 in Ingolstadt was furnished first a depot for car union of spare parts. From this germ cell a new society on 3 September 1949 with the cars union GmbH, which continued the motor vehicle tradition of the four rings, developed. On the export fair in Hanover in the spring 1949 the DKW F 89 L high-speed vice and the motorcycle DKW blank 125 W were presented. These justified the automotive industry in Ingolstadt.

    The rebirth of the AUDI brand

    Center of the 1960er-Jahre appeared the first autounion model with four-cylinder four-stroke engine. The cars union “type AUDI”, first without further model designation, and a full success was applied intensively. The series became, with some technical and optical modifications, until 1972 produce. But also in other regard a new era began in Ingolstadt. Since 1965 the Ingolstädter enterprise belongs to the Volkswagen company. Its own vehicle development was forbidden to the Ingolstädter technicians by the new heads of the household, but Ludwig Kraus, development boss at that time, manufactured in secret a new model. In November 1968 the AUDI 100 in Ingolstadt of the international press was introduced. With this car developed the first vehicle, which was free from the DKW estate.
    Projection/lead by technology

    Under direction that Volkswagenwerk AG came it 1969 to the fusion between the cars union GmbH and into Neckarsulm the residents NSU of engine works AG. The new enterprise now carried the designation AUDI NSU car union AG and had its seat in Neckarsulm. The extensive pallet of AUDI and NSU models with different engines and propulsion principles led 1971 to a new, still valid advertising slogan: “Projection/lead by technology”. In this sense 1972 appeared the AUDI 80 of the first generation (series B1). Up to the production end of the first generation over one million copies were manufactured by it. 1985 took place then renaming the enterprise from AUDI NSU car union AG in AUDI AG. The enterprise and the products since then carry the same name. The company headquarters was back-shifted to Ingolstadt.
    • Like Like x 6
    • Bartek S.

      Bartek S. Well-Known Member Contributing Member

      Celebrating 100 Years of Audi in 2009

      [FONT=Verdana, Arial, Helvetica, sans-serif]• Audi – a premium brand with a very proud history of ‘firsts’[/FONT]
      [FONT=Verdana, Arial, Helvetica, sans-serif]• Founder August Horch established the company known today as ‘Audi’ on 16 July 1909[/FONT]
      [FONT=Verdana, Arial, Helvetica, sans-serif]• Centenary celebrations throughout 2009[/FONT]

      This year, German luxury carmaker, Audi, is celebrating its centenary.

      In the past 100 years the Audi brand has produced a constant stream of groundbreaking innovations. On many occasions it has set pulses racing – with passion, commitment and an absolute belief in what is technically possible. This is the engine behind the brand’s philosophy ‘Vorsprung durch Technik’.

      The Audi company was established by August Horch on 16 July 1909 in Zwickau, Saxony. The four rings of the Audi badge symbolise the brands Audi, DKW, Horch and Wanderer which were combined under the umbrella of Auto Union in 1932.

      Auto Union and NSU, which merged in 1969, made many significant contributions towards the development of the car. AUDI AG was formed from Audi NSU Auto Union AG in 1985.

      What followed in the 100 years from 1909 to today, was the development of a proud and pioneering brand with a history of ‘firsts’ from quattro all-wheel-drive with turbocharging, to the most aerodynamic volume-built vehicle of its time, to all-aluminium bodies, fully galvanised bodies, the first hybrid vehicles, and Le Mans-winning TDI race cars.

      Throughout the year, Audi will host numerous centenary celebrations to mark its 100th birthday, including the opening of the new Audi Lighthouse facility in Victoria Park, Sydney, Australia.

      From the beginning
      Audi’s story actually began earlier in the 19th century, following August Horch’s graduation from the Technical University of Mittweida, Saxony.

      Horch took his first job at Carl Benz, in Mannheim, initially working in the Engine Manufacturing Department and then becoming Head of the Motor Vehicle Construction Department.
      He set up business on his own in 1899, establishing Horch & Cie. Motorwagen Werke in Cologne on November 14 of that year. He then moved to Saxony in 1902, first to Reichenbach and then to Zwickau in 1904, where the company was transformed into a stock corporation.

      Following a difference of opinion with the Board of Management and Supervisory Board, August Horch left the company in 1909 but straight away established a second car company in Zwickau – this company became Audi.

      Because his surname was already in use and was protected by trademark, he chose its Latin translation for the name of the new company.

      So "horch!" – or "hark" – became "audi!".

      Audi Automobilwerke GmbH itself became a stock corporation in December 1914.

      The Audi brand established a tradition of sporting accomplishments at the very outset. Thanks to his victorious involvement in the Austrian Alpine Run between 1911 and 1914, August Horch succeeded in making Audi a household name internationally within the space of just a few years. The notably successful Audi Type C 14/35 hp even acquired the nickname "Alpine Conqueror". After the First World War August Horch withdrew from the company and moved to Berlin to work as an independent automotive expert.

      A proud history of firsts
      First left-hand-drive vehicle in Germany

      In 1921 Audiwerke AG took the motoring world by surprise by unveiling the new Audi 14/50 hp Type K, Germany's first left-hand-drive car. In making this move, Audi spread its net beyond merely engine and suspension technology and began to channel more energy into the areas of driving safety and ease of operation.

      The Type M, with a six-cylinder engine, followed in 1923 and the first eight-cylinder Audi model, the Audi Imperator, appeared in 1927.

      In August 1928 Jörgen Skafte Rasmussen, owner of Zschopauer Motorenwerke/DKW, acquired a majority interest in Audiwerke AG, the following year merging the Zwickau-based company with his own business empire. When the global economy plunged into crisis in October 1929, sales of large car models with six and eight-cylinder engines collapsed. Rasmussen responded by commissioning Audi to develop a small DKW car with front-2 wheel drive, and this model was launched highly successfully in 1931. The Audi plant also assembled DKW Front models, in a measure designed to protect jobs.

      Four rings – symbol of a merger
      At the behest of the State Bank of Saxony, which realised that its investment in Saxony's car industry was in peril, Audiwerke, Horchwerke and Zschopauer Motorenwerke/DKW merged to form Auto Union AG on June 29, 1932.
      The new entity simultaneously concluded an agreement with Wanderer Werke on the purchase and lease of Wanderer's automotive division. The new group chose Chemnitz for its registered office.

      The symbol of this merger was four rings, the design that serves as the Audi logo to this very day.

      Following its creation, Auto Union AG was the second-largest motor vehicle group in Germany. The brand names Audi, DKW, Horch and Wanderer were retained. Each of the four brands within the group was assigned a specific market segment: DKW for motorcycles and small cars, Wanderer for midsize cars, Audi for cars in the deluxe midsize segment, and Horch for luxury cars at the top end of the market. To raise its public profile, in 1934 the new company decided to get involved in motor racing at the very highest level – Grand Prix – and over the next few years saw its Auto Union "Silver Arrow" models clinch countless races, championships and world records on racetracks around the world.

      The Audi brand – the first ring in the new alliance of companies
      One of the keys to the success of the still young Auto Union was the allocation of a specific market segment to each of the individual brands in order to create a coordinated model range. Specifically for the Audi brand, this prompted the development of the Audi Front Type UW, a midsize car through which the new group was for the first time able to make use of synergy benefits.

      The principal feature of the new Audi was its front-wheel drive. DKW's experience in the domain of front-wheel drive had simply been translated into a midsize vehicle. Its power unit was a Wanderer 2-litre, six-cylinder engine developed by Ferdinand Porsche, the body of the saloon version came from Horch's body shop, and the Cabriolets were built by the renowned Dresden coachbuilder Gläser.

      The Audi Front Type UW – the designation means a Type U with Wanderer engine – finally went into production in the early part of 1933. One year later, Audi's production operations were transferred to the nearby Horch plant in order to free up capacity at the Audi plant for the rising production output of DKW Front models. With technically revised features and equipped with a tuned-up 2.3-litre Wanderer engine, the new Audi Front 225 was unveiled at the 1935 Berlin Motor Show and remained on the market until 1938. The successor model, the Audi 920, likewise exhibited the hallmark features of a modular system. The chassis, which had now reverted to conventional rear-wheel drive, and the modern-styled body were largely borrowed from the six-cylinder Wanderer W 23 model. This elegant car had a straight-six OHC 3 engine developed by Horch, while the rear axle adopted the DKW floating-axle principle.
      The first specimens of the new car left the production line at Auto Union's Horch plant in December 1938. The Audi 920 rapidly became a hit with customers.

      This success was brought to an abrupt halt with the outbreak of the Second World War. Production of civilian vehicles was slashed and the group's operations switched to the production of armaments. The last Audi of this era was completed in April 1940. There would not be another for a quarter of a century.

      A new start in Ingolstadt
      In 1945, after the war had ended, Auto Union AG's premises were located in the zone occupied by the Soviet forces, who expropriated its assets and dismantled the plant; the company was removed from the Commercial Register of the city of Chemnitz in 1948. Certain members of Auto Union's senior management had already moved to Bavaria at the end of the war, and in late 1945 a depot for Auto Union parts was set up in the historic garrison city of Ingolstadt. These tentative efforts to relaunch operations led to the founding of a new company named Auto Union GmbH on September 3, 1949, with the purpose of upholding the automotive tradition of the four rings.

      The first products with the four-ring badge built in this era were well-established DKW models with two-stroke engines. These basic but robust and reliable cars and motorcycles were just right for the austere circumstances of the post-war years. The DKW F 89 L rapid delivery van and the DKW RT 125 W motorcycle were unveiled at the Hanover Export Fair in early 1949. These models established automotive manufacturing in Ingolstadt. In parallel, the company was working on a DKW car, which went into production at a new plant in Düsseldorf in summer 1950.

      From 1954 onwards, Friedrich Flick gradually acquired a large stake in the equity of Auto Union GmbH. His strategy was to find a strong partner for Auto Union in the medium term. In April 1958, Daimler-Benz AG acquired 88 percent of Auto Union's shares and in the following year the Ingolstadt company became a fully-owned subsidiary.

      The rebirth of the Audi brand
      In persisting with two-stroke engines, the company saw sales of DKW models gradually dwindle throughout the early 1960s. Daimler-Benz responded to the situation by commissioning the engineer Ludwig Kraus, its appointed Technical Director in Ingolstadt, to adapt Daimler's own four-cylinder, four-stroke engine for use in the new DKW F 102 model. This new Auto Union model appeared on the market in 1965, the brand's first post-war car with a four-stroke engine. Along with this dawning of a new era, it was felt that the time was ripe for a new product designation.
      It thus came about that the traditional name Audi was resurrected. The Auto Union "Audi Type", which initially carried no further model designation, was widely advertised and became a resounding success.
      This car line remained in production until 1972, undergoing a few technical and optical modifications along the way.

      But a new era had dawned in Ingolstadt in another sense, too, because the company had become part of the Volkswagen Group in 1965. The new bosses forbade Ingolstadt's engineers from developing models of their own. Their grand plan was to use Ingolstadt's production capacity for building the VW Beetle. But they had reckoned without Ludwig Kraus, at that time Head of Development and member of the Board of Management, who decided to proceed with the development of a new Audi model on the quiet. The resulting model, which the group management in Wolfsburg ultimately sanctioned, was first presented to the international press in Ingolstadt in November 1968. Its name: Audi 100. The Audi 100 was the first vehicle to have shaken off all genetic links with the former DKW models. The huge success of this new Audi proved its creators right. The Audi 100 also helped Auto Union to preserve its separate identity.

      Vorsprung durch Technik
      In 1969 Volkswagenwerk AG engineered the merger of Auto Union GmbH and the Neckarsulm-based NSU Motorenwerke AG. The new company now became known as Audi NSU Auto Union AG and had its registered office in Neckarsulm. The extensive range of Audi and NSU models covering a wide variety of engines and drive concepts prompted the coining of a new advertising slogan in 1971, and one that has effectively been the company's mission statement ever since: "Vorsprung durch Technik".

      It was entirely in this spirit that the first-generation Audi 80 (B1 series) was launched in 1972, with a glittering array of new technical features such as an OHC engine series and self-stabilising steering roll radius. By the time production of this first generation ceased, over one million units had been built.

      1974 saw the appointment of Ferdinand Piëch as Ludwig Kraus' successor, initially as Head of Technical Development.

      Over the "Piëch era" Audi was transformed into a highly innovative car manufacturer. This period also witnessed the gradual raising of the Audi brand's positioning. The five-cylinder engine (1976), turbocharger technology (1979) and quattro four-wheel drive (1980) are eloquent testimonies to the success of this drive.

      The company underwent a change of name from Audi NSU Auto Union AG to AUDI AG in 1985. Ever since then, the company and the products it builds have shared the same name. The company's headquarters were moved back to Ingolstadt.

      Audi's subsequent progress has witnessed a sensational range of technical innovations: fully galvanised bodies, the most aerodynamic volume-built saloon of its time, the broad-based use of petrol engines with exhaust turbocharging, the development of economical direct-injection diesel engines, the aluminium body, the first hybrid vehicles, petrol direct injection and the manufacture of luxury-class cars with eight and twelve-cylinder engines are just some of the many milestones that document the emergence of the Audi brand as a manufacturer of premium cars.

      Via: fourtitude
      • Like Like x 2
      • Gullwing

        Gullwing Active Member

        So Audi finally turned 100, so then it is as old as the E class:D
      • Bartek S.

        Bartek S. Well-Known Member Contributing Member

        • Like Like x 4
        • LaArtist

          LaArtist Well-Known Member

          100 years allready?
          Feels like yesterday lol:D
        • Bartek S.

          Bartek S. Well-Known Member Contributing Member

          1935 Audi 225 Front Special Roadster Rebuilt for Spectacular Exhibition

          [Broken External Image]:http://img.worldcarfans.com/2009/3/large/rebuilt-1935-audi-225-front-special-roadster.jpg
          Press Release

          • 100 years of Audi: a special exhibition in the Audi museum mobile with the oldest surviving Audi models on display
          • World premiere of the rebuilt Audi Front 225 Special Roadster
          • 1911 Audi Type A in Ingolstadt for the first time
          • Comic strips narrate Audi’s early history
          Ingolstadt – The museum mobile in the Audi Forum Ingolstadt has organised a spectacular exhibition to commemorate the centenary of the Audi brand. For this unique event, which is entitled "From Horch to Audi – The history of perfection has a new name", historic cars have been collected together from all over Europe. From March 11 to July 16, 2009, visitors to the Audi museum mobile will be able to see thirteen cars dating from before the Second World War, including the first model to bear the Audi name, a 1911 Audi Type A, and a world premiere – the 1935 Audi 225 Front Special Roadster which was recently rebuilt. Both these cars, and many other exhibits as well, are the only examples to be seen anywhere in the world.

          AUDI AG can look back on a very varied and often turbulent history. Before the end of the 19th century, August Horch established a company known as Horch & Cie. Motorwagen Werke in Cologne. In 1902 he moved it to Zwickau in Saxony, and in 1904 it was reorganised into a joint-stock company. In 1909, following a dispute with the members of the executive and supervisory boards, August Horch left the company and a few weeks later established a second automobile manufacturing operation, also in Zwickau. Since he could not use his own name, which was a registered brand, he chose a Latin translation instead: the German word "Horch!" (meaning "Listen!") became "Audi". The use of this Latin imperative was suggested by the son of one of August Horch’s business partners, a student of Latin, who had followed the discussion about a new name with interest. Car production began on a small scale, true to Horch’s basic principle of building only "good, strong cars", but only a few years later Audi had already developed into one of the best-known German automobile brands. It enjoyed success in competition from the very start. Victories in Austrian Alpine Rallies between 1911 and 1914 made the Audi name familiar on the international scene. The Audi Type C 14/35 PS was especially successful, and acquired the name "Alpine Victor".

          The Audi museum mobile will be displaying no fewer than thirteen of the oldest Audi cars still in existence anywhere in the world. In order to present not only these historic vehicles but also any number of anecdotes from the company’s early days in a stimulating manner, including the years up to the major interruption in its activities caused by the Second World War, the exhibition’s organisers have adopted an unusual approach. The stories have become a storyboard, and this in turn takes the form of a comic strip. Each page deals with anecdotes, special occurrences and legendary landmarks in the Audi company’s history. The choice of name, the dismissal of August Horch, the first eight-cylinder model, the pioneering adoption by Audi of left-hand drive in Germany, the competition for the first Audi radiator badge, acquisition by DKW and the subsequent creation of Auto Union – the chronicle continues until the point when, on the outbreak of war, Germany’s second-largest automobile manufacturer had to cease production of passenger cars for the general public. As Stefan Felber from the Audi museum mobile explains: "Audi’s history is far too exciting for a conventional form of presentation. We have aimed to make it easily comprehensible at first glance, and for children to understand it easily too."

          Car enthusiasts will welcome the chance to see outstanding examples from Audi’s early history, above all the timelessly elegant Audi Front Roadster, on display for the very first time. Only two specimens of this prototype were built in 1935, and both have disappeared. Audi Tradition therefore supplied an original chassis to the specialist Zinke company in Zwönitz, which built a replica body with only photographs as a guide. Now this roadster, a "dream in white", is making its world premiere at the Audi museum mobile. Another exceptional highlight is the Audi Type A, which dates from 1911. Exhibited for the first time at the company’s head offices in Ingolstadt, this is the 78th car built by Audi in Zwickau and the oldest to have survived. This unique Type A, with its 26-horsepower engine, was capable of reaching 75 km/h. For the exhibition "From Horch to Audi – The history of perfection has a new name", it has been loaned by the National Technical Museum in Prague –the first time, incidentally, that it has been made available in this way.

          The second-oldest exhibit, an Audi Type E built in 1913, also has a dramatic tale to tell. Its 55-hp engine, with a displacement of 5.7 litres, is the largest built by Audi during its Zwickau period. This model remained in production until 1924. Two examples are to be seen in the exhibition, one from the first and one from the final production batch. Although they have similar open tourer bodies, the changes introduced over an 11-year period can be clearly seen. The hero on the competition scene, however, is definitely the "Alpine Victor" – the Audi Type C, built from 1911 to 1925. With August Horch himself as one of the drivers, this car won the Austrian Alpine Rally, at that time the most challenging event of its kind, three times in succession, the last occasion being in 1914. The car on display dates from 1919 and is still in roadgoing condition.

          Audi recorded a number of technical milestones in 1923 with the Audi Type M, in its day one of Germany’s most luxurious and expensive cars. The engine had a light-alloy block and an overhead camshaft driven by a vertical shaft and bevel gears. An intake air cleaner was fitted. This Audi model was the first to have four-wheel brakes. The list price of 22,300 Reichsmarks was not within everyone’s reach: Three of the 228 cars sold have survived, and also an additional chassis. The car on display is a sectioned model intended to illustrate the outstanding technical features and workmanship of the car. The Audi Type M was followed by the first Audi eight-cylinder model, the Audi Type R "Imperator", which broke through the symbolic hundred-horsepower barrier. The car on display was built in 1929, and is the only remaining example of this model anywhere in the world.

          In 1931 Audi began to build the Type P, the first small car in the brand’s history. For many years it was believed that none had survived, until 2003, when one was found in a barn in Ludwigsburg. Its documents indicated that the last owner had been the mayor of a town in the Swabian region of Germany and that the car had been taken off the road in 1955, to spend almost half a century like Sleeping Beauty waiting to be reawakened. Following extensive restoration in Riga (Latvia), Audi Tradition is now able to display this unusual car again – the sole surviving Type P. This first major Audi centenary exhibition is rounded off by cars produced by the Auto Union after its establishment and up to 1940 – two different Audi Front 225 models dating from 1935 and the last Audi to appear before the outbreak of war, the 1939 Audi 920.
          • Like Like x 4
          • VroomVroom

            VroomVroom Well-Known Member

          • Bartek S.

            Bartek S. Well-Known Member Contributing Member

            [Broken External Image]:http://img.worldcarfans.com/2009/3/large/audi-225-front-roadster.jpg
            [Broken External Image]:http://img.worldcarfans.com/2009/3/large/audi-quattro-spyder.jpg

            Press Release

            Audi 225 Front Roadster at the Techno Classica
            • Audi Tradition celebrates "A Century of Audi" at the world's largest classic car show
            • Seven historic Audi models from nine decades
            Audi is taking an outstanding display of its cars to the world's largest classic car show, the Techno Classica, which is held in the German city of Essen. To commemorate the centenary of the brand, Audi Tradition will have exclusively Audi models on its stand in Hall 7 from April 5, 2009 onwards. The absolute highlight, reconstruction of which has just been completed, is the 1935 Audi 225 Front Roadster. It is on loan for the occasion from the recently opened special exhibition "Horch - an Audi!" at the museum mobile in Ingolstadt.
            The Audi stand is displaying seven cars covering no fewer than nine decades of the company's history. From the Audi Type C "Alpine Champion" of 1919 to the Audi R10 TDI that won the Le Mans 24-hour race in 2008, each of them, whether production model, racing car or prototype, contributes an exciting story of its own to the Audi centenary celebrations.
            As before, Audi Tradition will be displaying its 1:43 scale "model of the year" on the stand: an Audi Sport quattro S1 Pikes Peak with orange paintwork, of which a limited edition of only 333 has been produced. And from 11 a.m. to 12 noon on Saturday April 4, the authors of the "Edition Audi Tradition" books published by Delius Klasing will be on the stand to sign copies.
            Visitors to the Essen show can look forward to seeing the following Audi vehicles: the oldest is the Type C "Alpine Champion" with which company founder August Horch won the Austrian Alpine Rally in 1912, 1913 and 1914 - the Audi brand's first motor-sport successes. The Type C was an open tourer with a 35-horsepower engine and a top speed of 80 km/h. Possibly an even greater eye-catcher on the Audi stand is another highlight in the brand's history: the Audi 225 Front Roadster dating from 1935. Reconstructed on an original chassis frame, this new addition to Audi Tradition's historic collection is also one of its most spectacular cars. It was first exhibited with a gleaming white paint finish at the 1935 International Motor Show in Berlin. Only two prototypes were built; although the car created a sensation and was greatly admired, it would have been too expensive for successful series production. Both prototypes have disappeared, and it was therefore decided to build a replica of the Audi 225 Front Roadster by working from photographs.
            The Audi 72 played an important role in the brand's history. Introduced on August 13, 1965 as the Auto Union's first post-war car with a four-stroke engine, it ushered in a new era for the Ingolstadt-based manufacturer and the abandonment of the two-stroke engine. Between 1965 and 1968 85,000 units of this model, which revived the distinguished Audi name, were sold. A further step back into the premium car class was taken in 1982, when the third-generation (C3) Audi 100 set new standards for aerodynamic efficiency and in many other areas too. The C3 pioneered new design principles and had the outstandingly low drag coefficient of cD = 0.30 - a new world record for a series-production saloon car.
            AUDI AG had a high reputation for concept cars to maintain. At the 1991 International Motor Show in Frankfurt, the Audi quattro Spyder caused a sensation. It was the most dramatic sports car concept study so far seen from Audi. Powered by a 174 bhp four-stroke engine and with an aluminium body, it could reach a top speed of 250 km/h, but was destined to remain a prototype although Audi dealers received hundreds of purchase options from intending customers. It proved impossible to put the car into production without exceeding the target price of 100,000 Deutschmarks.
            Audi Tradition is illustrating the company's position in motor sport at the 2009 Techno Classica in a truly impressive way by displaying the Audi Sport quattro S1 "Pikes Peak" and the Audi R10 TDI. For motor sport fans, the Audi Sport quattro S1 "Pikes Peak" has long since achieved the status of a legend. Also nicknamed "The Monster", the S1 triumphed three times in succession at this hillclimb, held on the slopes of a 4,301 metre high mountain in Colorado, USA. Few people will ever forget the way that Walter Röhrl stormed to the top in under eleven minutes, the first driver to achieve this sensational time. This was the last of a series of successes for the Audi Sport quattro S1, since Audi had withdrawn from rallying two years earlier.
            The Audi R10 TDI is the first sports car to have won the Le Mans 24-hour race with diesel fuel in its tank - and has now pulled off this feat three times in succession. The breathtaking finish in 2008 will not be forgotten: the Audi R10 TDI, which scored its first victory in this event in 2006, fought off the challenge from Peugeot's faster, more recently developed car. Motor sport fans will be able to see the 2006 version of the Audi R10 TDI at the Techno Classica in Essen.
            In 2009, the Audi brand established by August Horch on July 16, 1909 celebrates its centenary. The four rings of the Audi badge symbolise the brands Audi, DKW, Horch and Wanderer, which were combined to form Auto Union in 1932. Auto Union and NSU, which merged in 1969, both made many significant contributions towards the development of the car. AUDI AG was formed from Audi NSU Auto Union AG in 1985. Together with the two traditional companies Auto Union GmbH and NSU GmbH, Audi Tradition has nurtured the extensive, diverse history of Audi for many years and presented it to the public. The Audi museum mobile at the Audi Forum Ingolstadt is open daily from Monday to Sunday, from 9 a.m. to 6 p.m. The August Horch Museum in Zwickau is open from Tuesday to Sunday from 9.30 a.m. to 5 p.m.
            • Like Like x 6
            • VroomVroom

              VroomVroom Well-Known Member

              I wish Audi had made the Spyder Concept:bowdown:
            • Bartek S.

              Bartek S. Well-Known Member Contributing Member

              Audi centennial timepiece celebrates 100 years on four wheels with four hands


              PRESS RELEASE

              Tradition and Innovation: The Audi Centennial Timepiece

              * One-of-a-kind automatic wristwatch-chronograph with tachometer
              * Masterpiece of mechanical precision
              * Watch's dial inspired by Auto Union racing cars

              100 years of Audi. A truly special anniversary, commemorated with an exceptional chronograph: the new Audi Centennial Timepiece. It embodies the brand's incomparable values: tradition and innovation, design and precision, sophistication and perfection. A magnum opus of horology, this chronograph boasts a tachometer function as well as a unique design and a patented caliber.

              This exclusive chronograph was conceived by Audi Design; our development and production partner is Chronoswiss, the Munich-based watchmaker. Audi and Chronoswiss alike devote themselves to precision and flawless quality. Moreover, both companies boast rich legacies, yet also strive for innovative excellence and pioneering solutions.

              The Audi centennial timepiece-the Tachoscope-uniquely combines a regulator dial, a chronograph featuring a stopwatch operated by a single push-button, and a tachometer dial. The exception to the classic regulator principle is the offset configuration of the hour hand and the second hand, as only the minute hand is positioned in the center of the watch dial.

              The chronograph hand is also centered on the Tachoscope. This layout ensures excellent readability, regardless of a watch dial's complexity. The Tachoscope's chronograph is complemented by the tachometer dial on the bezel. This dial measures velocity in kilometers or miles per hour.

              As unique as the watch's design is its dial, which is made of genuine enamel. Inspired by the instrumentation of the legendary Auto Union racing car, Audi Design created customized, crystal-clear lettering for the watch's face. It is dominated by the second hand's numerals, which are reminiscent of the tachometers in the Type C Grand Prix racing car of the 1930s.

              Audi Design created a crown in the shape of a gearwheel; the case exudes elegance and is well-proportioned. In the mechanical movement, the rotor-visible through the glass back cover of the case-features engraving that proclaims the years of Audi's anniversary.

              Chronoswiss engineered the technology beneath the face. The interior of the Tachoscope contains the exclusive C. 125 caliber, for which Chronoswiss recently received a European patent (Number 1243984). By means of a complex mechanism, this caliber allows the chronograph to be operated via a single push-button integrated in the winding device's crown.

              The limited-edition Audi Centennial Timepiece will be manufactured in platinum (CH A 1520) and white gold (CH A 1521 W). A total of just 100 units will be made: one for each year in Audi's history. Each of the 35 platinum and 65 white-gold wristwatches will be packaged in a wooden jewelry box with a black matte finish; accessories include a watchmaker's loupe and screwdriver. The price for the platinum wristwatches is € 24,900, the wristwatch in white-gold € 14.900.
            • Bartek S.

              Bartek S. Well-Known Member Contributing Member

            • Bartek S.

              Bartek S. Well-Known Member Contributing Member

            • Bartek S.

              Bartek S. Well-Known Member Contributing Member

              Event Report: Audi 100 Jahre Celebration in Ingolstadt

              With such northerly latitude, 5:00 pm in Munich feels like mid-afternoon in most of the USA’s lower 48. The sun still shines direct and hot as I am ushered into the back of a Q7 V12 TDI at the Kempinski Hotel on the grounds of the Munich Airport. It’s a quick blast north on the A9 to Ingolstadt, and I arrive just in time for the celebration of the hometown marque’s 100th anniversary.

              I began my trip from Washington, DC nearly 36 hours ago, which seems like a long time until you consider Audi’s been preparing for this day for the last century.

              Today is THE day of Audi’s inception and as such the most intense event in the year-long celebration process has been planned for this very evening. Events large and small have been ongoing since January and will continue to year’s end, but today it is July 16. On this day in 1909, August Horch began the company that first bore his name. And, since that company is Audi after all, we’re hardly surprised that they plan to celebrate the occasion in grand style.

              Off the A9, we’re soon cruising the familiar streets of Ingolstadt near corporate headquarters. In no time at all the Audi SUV is rolling down a roped-off access way that slices between a large crowd of guests crammed into the Audi Forum piazza on one side and the towering Museum Mobile on the other. The diesel SUV circles past the painstakingly recreated Auto Union streamliner that sits on display and stops beside a cluster of photographers. The shutter hounds are eager to snap a shot of a German starlet, politician or captain of automotive industry -- instead, they get me.

              I’m ushered in to the receiving area – the very same you’d use were you to take European Delivery of your Audi in Ingolstadt. Tonight though, the Audi Forum has been redesigned to accept a massive crowd of well-wishers and revelers for the birthday party with no hint of customers seeking delivery of their new automobiles. The upscale Avus bistro is being used as a staging point for servers while the more informal Movenpick restaurant has basically vanished.

              There is some time before the proceedings get under way, so I decide to explore the on-site changes. I stroll past the lounge and terrace that usually attracts a lunch crowd, though tonight it’s jammed with men in tuxedos and women in evening gowns. A sharp eye trained on this group will spot everyone from an NBA player (Dallas Maverick Dirk Nowitzki) and world-renowned designers (Wolfgang Egger, Giorgetto and Fabrizio Guigiaro) to Audi board members past and present (Wolfgang Hatz, Michael Dick and Ralph Weyler). The place has the air of a Davos world leader summit only the VIPs here are instead the who’s who of the Audi world.

              Past the jammed lounge, the Museum Mobile is open, welcoming and surprisingly empty. Either most guests have not made it this far or they are already positioning themselves on the Piazza for the main show.

              There is a signal that the event will be starting shortly, so I make my way back out through the lounge again. Familiar faces are even more prevalent and the power level has been dialed up a notch. There is Dr. Ferdinand Piech and Dr. Martin Winterkorn from the Volkswagen side of the corporate family. From the Porsche side, Dr. Wolfgang Porsche and Wendelin Wiedeking are present, greeting Audi chairman Rupert Stadler at the moment. Were this a family affair, it seems all of the corporate cousins have made the trip.

              Then, everyone is seated and the show begins. The host for the evening is Thomas Gottschalk – perhaps an unknown to Americans, but his TV talk show Wetten, dass? is the most successful in Europe and that might make him the gold-locked male equivalent of Oprah Winfrey.

              Since it is, after all, about the cars, the spectacle that will make up the next two hours begins with a parade of historic Audi vehicles. Specimens range from an early Horch and the recreated Audi Front 225 Roadster through the company’s more recent history as represented by the Audi 100 Coupe S, one of the last 10-valve Ur quattros and a Group B S1 racecar. From there Audi showcases its future with the brand new TTRS and the A1 Sportback concept car.

              Chinese pianist and Audi Ambassador Lang Lang takes the stage, along with the ‘Lang Piano Service’ in a custom-painted DKW 3=6 van filled with Audi interns moonlighting as would-be piano tuners. It’s doubtful their services are needed for anything more than DKW product placement so they quickly leave the stage and the virtuoso sits down to play both Chopin and ‘Happy Birthday’ on the new Audi Design Piano from Bosendorfer.

              Speakers addressing the crowd vary. Of course, Audi AG chairman Rupert Stadler makes his introduction and speaks about the future of the brand. Surprisingly, Stadler mentions hybrid technology being a bridge to an electrified mobility future. He makes no mention of the impending Q5 and A1 hybrid models specifically nor whether hybridization will be paired with TDI technology, but it’s an interesting choice in subject matter.

              Volkswagen Group chairman Dr. Martin Winterkorn also congratulates the brand, going on to point out that the Volkswagen Group would not be where it is today were it not for its profitable Audi subsidiary. He’s particularly qualified to comment on this subject, having done a stint as head of Audi prior to Stadler. Winterkorn is largely credited as the father of the modular MLB platform program that will successfully support Audi models from A4 to A8.

              Via a video screen, celebrities such as Jay Leno relay pre-taped congratulations. There’s also a video address from Dr. Ferdinand Piech, the Porsche grandson who maintains a position on Volkswagen’s board and is largely credited as being the father of the quattro system, a cornerstone of the Audi marque’s rebirth.

              Speakers are not limited to auto executives or celebrity car geeks, and an added security detail circulating around the forum hints at this. German Chancellor Angela Merkel takes the stage mid-way through the presentation and, in addition to admitting she drives an Audi, she lauds the company as a “flagship of German industry”. She then launches into a talk on the future of the German economy and how companies such as Audi will play a key roll.

              As Merkel brings her comments to an end, the German head of state is joined on stage by Gottschalk, Stadler and several Audi interns to announce 100 new intern positions at Audi and, even more newsworthy to most on hand or watching via webcast, the group pulls the wraps off of the new Audi A5 Sportback.

              Following this, Merkel is presented with a memento: a metal Audi-stamped cube floating within a glass cylinder, suspended by magnetic force. The rest of the world is then presented with the Sportback, a car attendees examined as the New Frankfurt Philharmonic played a Leslie Mondoki symphony.

              I get an even closer look at the red S-line package Sportback when the crowd adjourns to the delivery center for a post ceremony dinner. As with so many modern Audis, the Sportback is less handsome in photos than it is in person. One quickly forgets the traditional stigma of what a five-door represents, at least to Americans, when the car is taken in as a whole. The fastback roofline makes the A5’s haunches more pronounced, a look that transforms the A5 and gives it more of a Bentley Continental GT stature were it not for the fact that it has two too many doors.

              I note that both of the two A5 Sportback models on display in the Audi forum and in the delivery-center-turned-dinner-hall are S-line models. As with so many of the B8 generation of Audis, the look of the cars is greatly complimented by the more aggressive packaging and particularly a larger wheel and tire fitment.

              At dinner, the spotting of familiar important faces continues. Executives and significant players from virtually all ends of the Audi spectrum have come to this one place in order to celebrate. I catch Le Mans-winning driver Dindo Capello chatting in Italian to a table laden with a royal flush of renowned Italian designers of epic proportions. There’s Giorgetto and Fabrizio Giugiaro of ItalDesign fame, along with Audi’s Wolfgang Egger and Stefan Sielaff as well as Volkswagen Group design maestro Walter da Silva. It is a heady group.

              e55714199b4247fb588a1eee21dbf0f0. *
              Having swapped his usual Audi Sport team gear for a designer tuxedo, Audi Sport boss Dr. Wolfgang Ullrich strolls past and takes a seat with his drivers and Audi Sport colleagues. Audi racing legends Hans Joachim Stuck and Emanuele Pirro stand chatting nearby, as does Audi of America President Johan de Nysschen.

              Stadler, Winterkorn and Piech join honored guests such as Lang Lang at a head table just below the stage.

              I’ll admit I’ve attended many auto show launches, races and corporate parties with Audi over the years and none were as grand as this. I’ve seen highly significant new models and concepts launched, such as the time the Le Mans quattro concept raced down Frankfurt city streets flanked by vintage racecars or when the production R8 it spawned raced through a Parisian city park with Tom Kristensen at the wheel. I’ve seen TK win his seventh and eighth titles at Le Mans and McNish pilot the R8 LMP1 to its swan song win at Lime Rock. These have all been incredible feats, but the sheer number of power players under this one roof–the executives, the racers and all the politicians celebrating here tonight—it is all a bit overwhelming. It seems every detail has been thought through. Every facet of the brand is represented.

              The evening comes to an end all too quickly. I’m due to fly out the following morning, so I’ll be missing German rap phenomenon der Fantastischen Veir on the Piazza on Friday. Saturday, Audi Tradition and the visiting Audi Sport driving stars on hand will be demonstrating nearly every significant racecar ever campaigned under the marque of the four rings. The forecast calls for rain, but that won’t deter them.

              By the end of the weekend, these cars will run the Donauring circuit through Ingolstadt’s city center. The V16s of the Auto Unions will blare, the Audi 200 Trans Am’s siren blow-off valve will shriek and the R15 TDI will race whisper quiet through the cobblestone and brick archways of the city in that eerily silent manner common to modern diesel racers. The rain will fall, and Allan McNish will get to drive both an Auto Union D-type and the R15 as the drops glance off his tartan-painted helmet.

              The multi-day celebration will close with a concert and fireworks in a nearby Ingolstadt Park. The most ardent will finally pack it in and, alas, I’ll be an ocean away by then.

              Whether I stay for the remainder or not, one thing is for sure. This extended weekend’s series of events is a fitting culmination of Audi’s first 100 years. More so, it is also a powerful start for the next 100 as Merkel alluded to in her speech. Audi’s future is bright, perhaps brighter than it ever has been during its first century, and that bodes well. The second century has now officially just begun and Audi has charged across the starting line with more momentum than we’ve ever seen.

              Via: fourtitude
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              • Mr Robert

                Mr Robert Global Moderator Staff Member

                Ah, the mono frame grille!

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                • VroomVroom

                  VroomVroom Well-Known Member

                  Ahh long live the might quattro:bowdown:
                • coolraoul

                  coolraoul Well-Known Member

                  :D Nice event! Nice birthday!

                  I'm not a fan of Lang-Lang though...

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