FIAT / Abarth Newsroom

The cartoonist’s ad campaign interpreted the world of the automobile through the world of the imagination. The penguin, piggy bank, and two elephants ironically and playfully represented the peculiarities of the new Fiat Uno, the most modern city car at the time. He invented neologisms in Italian like “sciccosa" (swanky), "comodosa" (comfy and cozy), "scattosa" (snappy) and "risparmiosa" (money-saving). The musical postcard “The voice of the Uno!” invited the public to visit dealerships and check out the car. Pencil drawings were used as an effective instrument for conveying the vehicle’s complex technologies. The Uno is a legendary model which has stood the test of time. At this link there is a special video with stock images and words...

FIAT has paid tribute to the employees of the Giambattista Vico plant in Pomigliano d’Arco, the production site of the timeless Panda, one of the most famous symbols of Made-In-Italy manufacturing throughout the world. Indeed, they are the "artisans" of a successful model, which, along with the iconic 500, has led FIAT to European leadership in the city-car segment. To celebrate and engage its community, FIAT has created the docufilm "Pandelleria," which, as the title suggests, was shot in Pantelleria, the Sicilian Island famous for its naturalistic beauty and also for being the place with the highest density of Panda in the world. “Pandelleria” is now online at this LINK. The preview of the docufilm was shared with Pomigliano...

After its debut in November, the full electric New Abarth 500e is now electrifying Europe with a tour that has already touched Italy, Germany, Belgium, Netherlands, UK, Portugal, and Spain and will soon reach Austria, France, and Switzerland. A journey that has from the get-go, throughout the course of more than 4,000 kms, made the hearths of over 400,000 people beat faster. And there are still 5,000 kms to go. The European tour comes after the first big reveal of the New Abarth 500e to the public at the Milan Games Week & Cartoomics, the most important Italian event dedicated to video games, e-sports, and the world of comics. Here, the new “pocket rocket” has thrilled over 150 thousand people that were able to admire the first electric...

In 2022, FIAT contributed to Stellantis' performance as the number one brand in the Group with more than 1.2 million units sold globally. FIAT demonstrated its strength and uniqueness thanks to a well-balanced geographical footprint and the undisputed leadership in Brazil with 21.9% of market share, in Italy and Turkey. The Fiat New 500 electric is Stellantis' best-selling BEV and number three in the top 10 European markets being first in Italy, second in Spain and third in Germany. Stellantis just announced its results for the year 2022. Among the key players in this new era, the FIAT brand has managed to assert its global leadership with significant results. Olivier Francois, FIAT CEO and CMO Global of Stellantis, states, “FIAT...

FIAT UK unveil their 2023 ‘RED’ limited edition models that will help contribute to their global fund-raising partnership with (RED). The (RED) range includes the all-electric 500, 500C, 500 Hybrid, 500X, and Panda. Available to order now, the Fiat ‘RED’ editions are available in a vibrant red to show support for the cause; a ‘RED’ Fiat is a (RED) product and is part of the global commitment. (RED) partners with the world’s most iconic brands and people to create products and experiences that fight AIDS and the injustices that enable pandemics to thrive. The special edition features unique upholstered fabric seats with (RED) details, with the 500 featuring red painted dashboard, mirror covers, bespoke steering wheel logo and (RED)...

Abarth will be showcased at Rétromobile, the oldest classic car show in Europe. Built in 1964, the Fiat-Abarth 850 TC is currently being restored through the Stellantis Heritage department, whose aim is to enhance the historical heritage of the historic brands. The 47th Rétromobile show will take place, from February 1st to 5th, 2023, at the Porte de Versailles in Paris. Starting February 1st, Abarth will be at Paris Rétromobile show with the Fiat-Abarth 850 TC; as the oldest classic car show in Europe, an essential inclusion to this event had to be the Stellantis Heritage department, founded in Turin in 2015. The Fiat-Abarth 850 TC – acquired by Heritage in “barn find” condition – was restored to its former glory by the Officine...

Fiat 500X offers enticing entry point in Cars.com Affordability Report: 2023 Best Value New Cars. Fiat 500X features high price-to-value equation with technology, roomy interior and standard all-wheel drive (North America configuration). Affordability is a core value of FIAT’s mission to provide sustainable mobility and technological solutions accessible to all. This fundamental principle has placed the Fiat 500X on the Cars.com Affordability Report: 2023 Best Value New Cars. Standard all-wheel-drive (AWD) and technology combine with a fun-to-drive manner to create value for small SUV customers. Cars.com is a North American solutions provider for the automotive industry that connects car shoppers with sellers. The company’s Best...

New 500 credited for its driving performance and stylish look according to the magazine What Car?. In less than three years, New 500 won 37 international awards in nine countries, making it the most awarded FIAT model ever. Since its launch the New 500 has been chosen by almost 120,000 customers worldwide. In 2022, the New 500 was the most sold EV in Italy and placed itself on the podium in Spain and Germany. The fully electric New 500 has retained its best small electric car for the city and best convertible for value titles at the What Car? 2023 Awards, gaining further recognition amongst industry experts and collecting 37 prizes in total, making it the highest awarded FIAT model ever. Judges praised the car for its driving...

The stunning North Coast 500 which takes in the sights of Northern Scotland has been named the most scenic road to drive in the UK according to research from Fiat. A study of 2,000 motorists saw the 516 miles of epic coastal scenery, sandy beaches and rugged mountains, which starts and ends at Inverness Castle, come out on top, followed by the Kendal to Keswick road trip in the Lake District. North Somerset’s Cheddar Gorge through the Mendip Hills was third and Cornwall’s route from St Ives to St Just came in at fourth. The coastal A39 linking Minehead to Barnstaple, the A82 leading to mystical Loch Ness, and The Black Mountain Pass in the Brecon Beacons were also among the top 10 beautiful roads to drive in the country. It also...