Audi Newsroom

Audi has completely redesigned its pavilion in the Autostadt Wolfsburg and converted it into the only permanent location for the Audi House of Progress exhibition concept. Now, the brand’s new experience center is opening its doors. Audi is bringing its four brand values of digitalization, design, performance, and sustainability to life for the site’s visitors. The Audi House of Progress concept offers them space to connect with the Audi brand and get to know the company, its products, and its values. The result is direct contact between people and brand. The locations are not sales outlets. On the contrary, they make the Audi spirit accessible through direct involvement with relevant content and products. Audi Pavilion in the...

Audi Hungaria closed the 2022 fiscal year with solid key figures in spite of all challenges. At the world's biggest powertrain plant, 1,677,545 units were built, while 171,134 cars (including vehicles for SKD production Brazil) rolled off the production line in vehicle production. Last year, the company generated a total sales volume of 8.346 billion euros* and accomplished investments worth a total volume of 220 million euros*. Thus since the foundation of the company, the total investment volume at the site has reached 12.172 billion euros*, making Audi Hungaria the largest investor in the Hungarian automotive industry. As the largest employer in the region and the most attractive employer in Hungary, Audi Hungaria employed 11,957...

The Audi Group closed the 2022 fiscal year with a record result in a year when the company continued on its path toward becoming a leading provider of connected, fully electric premium mobility. Revenue rose 16.4 percent to a record €61.8 billion while operating profit climbed nearly 40 percent to an all-time high of €7.6 billion. The operating margin rose from last year’s 10.4 percent to 12.2 percent, and net cash flow reached €4.8 billion, the second-highest figure in the company’s history. Key drivers of this year’s strong financial performance included consistent crisis management in a year marked by overlapping global challenges, a good price position, and strong results from the Bentley, Lamborghini, and Ducati brands. 2022 also...

The close-to-production Audi Q6 e-tron is just the beginning of the largest model offensive in the history of the brand with the four rings. Audi will introduce more than 20 new models by 2025 – more than ten of which will be electric. The future Q6 e-tron model series marks the inauguration of e-mobility at the Ingolstadt headquarters. An in-house battery assembly facility underpins Audi’s commitment to electric mobility. Curves and corners in the cold: Audi is currently putting the production-oriented Q6 e-tron prototype through its paces in the far north of Europe under strict safety regulations. The future model series is the first to be built on the new Premium Platform Electric (PPE) technology platform. With its 800-volt...

Audi is continuing to systematically advance the Q4 e-tron and Q4 Sportback e-tron. Audi is updating all vehicles from the start of series production up to and including the 2022 model year with software version 3.2. This new software comes now as standard in series production for the current 2023 model year. Foremost among the new functions with high everyday utility is the option of performing future software updates via a wireless over-the-air interface. Wireless software updates for the first time via future over-the-air interface Expanded portfolio with additional connect functions for on-board and the myAudi app Optimized DC charging power and Plug and Charge for even more convenient on-the-road charging The software update...

As of summer 2023, Audi is bringing a store for apps to selected models with the third-generation modular infotainment toolkit (MIB 3). With the embedding of the store, which was jointly developed with Volkswagen subsidiary CARIAD, customers can directly and intuitively access popular third-party apps through the Multimedia Interface (MMI) by means of a data link in the vehicle. The apps selected by the customer can be installed in the MMI system seamlessly – without the need for a detour via a smartphone. Direct access to popular third-party apps Regular software updates and constantly growing range of apps for even stronger personalization of infotainment system Store with market-specific app portfolio expands third-generation...

In keeping with its current special exhibition “The Speed of Light”, Audi Tradition would like to invite you to an evening of lectures at the Audi museum mobile. On Monday, March 13, Dr. Michael Hamm and Dr. Michael Kruppa will trace the evolution of vehicle lighting from its earliest days up to present times, and then offer a preview of where lighting is heading. Admission is free, but registration by March 9 is essential. After the lectures, you will have an opportunity to look around the special exhibition and talk to both speakers. Dr. Michael Hamm and Dr. Michael Kruppa are both renowned experts in the field of lighting. In addition to their name, they also share a passion for light: Dr. Hamm was head of headlight development at...

Regarding production volumes, 2022 was a successful year for Audi Hungaria despite global challenges and uncertainties. In vehicle manufacturing, 171,134 cars, the highest number ever, rolled off the production lines (including cars for the Brazilian SKD production) (171,015 in 2021). The brand with the four rings manufactured a total of 1,677,545 powertrains during the year (1,620,767 in 2021). Of these powertrains, 108,097 were electric powertrains (96,976 in 2021). Audi Hungaria remains one of the largest employers in the country, with 11,957 employees at the end of 2022. In 2023, the company, celebrating its 30th anniversary, aims to reach new milestones. read on Audi MediaCenter

As the fourth model in the series, the Audi activesphere concept marks the culmination of sphere concept vehicles brought forth by the brand with the four rings. Following on from the Audi skysphere roadster in 2021, and both the Audi grandsphere sedan, and the Audi urbansphere space concept in April 2022, a four-door crossover coupé with an astonishingly versatile body design is now making its debut. Standing 4.98 meters long, the highly elegant car is more than a mere luxury-class sports car, with impressive ground clearance, and large 22-inch wheels announcing its off-road talent. The Sportback rear of the activesphere can turn into an open cargo bed (“active back”) at the touch of a button – perfect for carrying recreational...

Audi presents the next and final representative of its family of concept vehicles: the Audi activesphere concept. In this way, the brand with the four rings is illustrating its vision for the progressive luxury of the mobility of the future, as well as providing another glimpse of tomorrow’s Audi Design. The Audi activesphere concept will offer maximum flexibility for active lifestyles – both on-road and off-road. The world premiere of the electric crossover coupé will take place on January 26, 2023, as part of a digital event. oncept car offers maximum flexibility for active lifestyles Digital presentation at “Celebration of Progress” on 26 January 2023 The ideal companion for ambitious outdoor adventures, the Audi activesphere...

The Global Battery Alliance (“GBA”), the world’s largest multi-stakeholder organisation to establish a sustainable battery value chain by 2030, today launched the proof of concept for its Battery Passport at the World Economic Forum’s Annual Meeting in Davos. The Global Battery Alliance today launched the proof of concept for its Battery Passport at the World Economic Forum’s Annual Meeting in Davos It has been developed over three years by the GBA’s members, including Audi “More sustainable batteries are vital to our efforts to responsibly and successfully shape the shift towards e-mobility,” says Markus Duesmann, Chairman of the Board of Management of AUDI AG read on Audi MediaCenter

Audi Tradition is starting a new season marked by numerous anniversaries, first and foremost the 150th anniversary of the traditional NSU brand. For this special occasion, Audi Tradition is bringing classic NSU models from its historic vehicle collection for trips and events. An overview of the most important anniversaries of the year is provided in the booklet "Anniversary Dates 2023", which is now available for download from the Audi MediaCenter. From "25 years of the Audi TT" to "150 years of NSU" Up-to-date event calendar available in the Audi Tradition App The most important anniversaries of the year in the booklet "Anniversary Dates 2023" Two anniversaries are highlighted in Audi Tradition's annual schedule: "150 years of NSU"...

In 2022, Audi was once again able to significantly increase deliveries of all-electric cars: with an increase of around 44 percent, the brand systematically continued its electrification strategy, thereby maintaining its course in a year characterized by global crises. In total, Audi sold over 1.61 million vehicles last year, which was close to the previous year’s level despite prolonged supply bottlenecks and major challenges in the logistics chain. Audi beat 2021’s results in Europe, Germany, and more core markets. Over 44 percent more fully electric cars handed over than in 2021 Total volume of 1.61 million vehicles just below the previous year’s figure Hildegard Wortmann, Member of the Board of Management for Sales and Marketing...

Audi is celebrating the RS 6 Avant’s 20th birthday this year. Hotel manager Andreas Fehlberger from Erding near Munich has been behind the wheel of RS models for the same period. In this interview, he tells us what drives him, proverbially speaking, and why the only car he needs in the garage is his 600-PS station wagon. read on Audi MediaCenter

Premium manufacturer Audi heralded in the age of e-mobility in 2018 with the launch of the Audi e-tron, marking the start of the electric future at the brand with the four rings. Since then, the model has been setting standards in the electric SUV luxury class. The new Audi Q8 e-tron now continues the success story of the electric pioneer. As the top model in the electric SUV and crossover range, it boasts an optimized drive concept, improved aerodynamics, higher charging performance, and expanded battery capacity – increasing the range up to 582 km in the SUV, and up to 600 km in the Sportback (both according to the WLTP). Significant updates, especially in the front of the vehicle, lend the new SUV flagship a fresher appearance. read...

Audi is about to introduce the next member of a family of four concept cars: the Audi activesphere concept. The electric crossover coupe will celebrate its world premiere during the “Celebration of Progress” on January 26, 2023. The Audi activesphere concept provides ultimate freedom and is the perfect companion for ambitious outdoor adventures. Whether it's water sports, skiing, golfing or challenging mountain roads – the activesphere concept offers ultimate variability for all activities. While the concept car combines extraordinary elegance with outstanding off-road performance, its communication technology creates a unique experience – beyond the car itself. The four members of the Sphere family - skysphere, grandsphere...

On December 14, the first Audi Q8 e-tron drives off the production line at the Brussels plant. It marks the beginning of an era for the new top model in Audi’s electric SUV range. The plant has been a role model for sustainable production since the production of the Audi e-tron began. Around 160,000 units of Audi’s first electric model have been delivered since 2018. read on Audi MediaCenter

An additional motivational boost for Team Audi Sport shortly before its second outing in the Dakar Rally (December 31, 2022 to January 15, 2023): The innovative Audi RS Q e-tron has won one of the most important prizes that is awarded within the motorsport industry. Audi Sport wins “Racecar Powertrain of the Year Award 2022” Stefan Dreyer, Head of Development Audi Sport racing: “Courage, focus and perseverance have paid off” After a forced two-year break due to Corona, the World Motorsport Symposium of the Race Tech specialist magazine was held in London for the first time again, where experts from all over the world exchange views on the latest trends in motorsport. At the same time, a jury of experts awarded prizes to the most...

Many new vehicles that leave the Audi plants are delivered with environmentally-friendly R33 fuel. After the plants' filling stations transitioned to R33 Blue Diesel last year, its complement R33 Blue Gasoline was introduced – Audi’s way of contributing to defossilization and helping to reach climate targets. New Audi vehicles are delivered with environmentally friendly R33 Blue Diesel or R33 Blue Gasoline R33 fuels reduce CO2 emissions by at least 20 percent compared to fossil fuels No hardware updates required for filling stations Environmentally friendly R33 Blue Diesel has been available at Audi filling stations in Ingolstadt and Neckarsulm since March 2021. As its complement, R33 Blue Gasoline now replaces conventional E10...

Audi’s archive of automobiles as an illustrated book: under the title “insights”, Audi Tradition’s new book, published by Delius Klasing Verlag, invites you to take an impressive journey through more than a century of exciting automotive history. For the publication, Berlin-based photographer Stefan Warter spent several days at the depots where AUDI AG’s historical vehicle collection is housed. The result? Over 360 high quality images of prestigious cars, with commentary from renowned Audi historian, Ralf Friese. Warter and Friese will present the latest Audi Tradition Edition title and sign copies on request at the Audi museum mobile in Ingolstadt starting at 6:30 p.m. on Tuesday, January 24, 2023, and at the Audi Forum in Neckarsulm...

More powerful and faster than any RS 6 and RS 7 to date: new Audi RS 6 Avant performance and the RS 7 Sportback performance are bursting with extras that sharpen the models’ appearance and make for a more emotive driving experience. The potent 4.0-liter V8 biturbo TFSI engine now has an engine power of 463 kW (630 PS) and a maximum torque of 850 Nm. From December 8, the RS 6 Avant performance and the RS 7 Sportback performance are available for 135,000 euros each. read on Audi MediaCenter