German Car Forum

They already leaked, we've seen them in a german brochure and honestly, it looks really really good.

Still nothing on the Dutch car sites...We are really lacking with breaking embargos lately

From BMWBlog

When will we see the rest of the brochure? Or is it under the embargo, too?

Not as ugly a face as I was expecting.

Proportionally I am not convinced, but that nose is typical BMW!

'The Powerful Presence so Typical of a BMW'

Absolutely like it - looks fabulous…

From X1 facebook

the hood is awesome, great curves and creases, its a great playground for shadows and light rays

Slowest release in the history of marketing?

Feels like it, but that dubious honor will probably belong to the Chevy Volt when all is said and done.

LOL I guess we're not the only one doing half photos.....as I said, someone will leak them soon....the photos I've seen are not the original ones anyway, but rather from brochures...still, the X1 looks good

Yes, this is ridiculous. I could see if this was a Flagship sedan or something.

No no…this car will be available as building kit…!

Front today, rear tomorrow. And after one or two weeks you have build your complete car…

Via: carscoop

I'm not liking the rear lights...

Man, enough with the teasing... nobody likes a tease.

Ladies do.

Are people really waiting with baited breath for the launch of this watered-down luxury softroader? I don't even know what I'd have my hopes up for if I had my hopes up...

No, the vast majority of people who will eventually consider or own this vehicle are not waiting in eager anticipation for more photos.

The reason for these teaser photos is to give fodder to auto-news websites/magazines/newspapers so that they can run a small article on the upcoming launch of the X1. This way, gradually more and more people hear of the X1 prior to its launch, and also, with each small teaser photo, you are forced to focus on specific details of the car...which then makes it easier to like and appreciate the car, because when it comes to BMWs, we hear so much complaining about how the car's design is too sophisticated or too many lines and shapes.... so by showing each design element, people don't have to try to digest the entire car's design in one go once the official photos are made public.

But yeah, main reason is slowly build up public awareness of the X1 brand, and to give something visual to relate to rather than just text. As explained earlier, this is a very deliberate and well-thoughtout strategy. It may frustrate us enthusiasts (though we still keep coming back each day to see if anything new is out), but there are much larger fish to fry than to appease the enthusiasts (coz we enthusiasts already know of the X1, know what it's mostly about, and have already formed somewhat of an opinion of the car).

Frustrating, yes. Pointless, no.

Osna, back in the day you use to be "excited" about all BMW's big or small. This vehicle will probably increase BMW sales as well as decrease the X3 sales. So I guess its important, even though it may not be a serious off-road Suv it still should manage to kick up some dust.

I'm baffled what all the fuss is about.

There are so many pictures from different angles and parts of the car that you can see what it's going to look like anyway. Not to mention the full and candid pictures of the concept X1 which is 95% the same as the production version.

People want to see pictures of the full car, not half or a picture of the front grill.

But we've seen the whole car anyway. The concept is identical.

Official thread:

http://www.germancarforum.com/new-bmw...x1-thread.html