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2013 Lexus GS (Prototype) First Drives

Discussion in 'GS / ES' started by hoffmeister_fan, Jul 23, 2011.

  1. rs271

    rs271 Well-Known Member Contributing Member

    Top Poster Of Month

    Japanese magazine suggests Lexus might drop the GS from its range
    Lexus is reportedly considering to discontinue the GS once the current generation ends its production cycle.


    The rumor comes from Japanese magazine MAG-X, which claims that company leaders have already made that decision. Apparently, the motivation that led to the decision was the fear that the GS could poach customers from the new LS, which is the company’s flagship.

    Lexus is supposed to launch the successor of the GS in 2018, but some think that the production version of the UX crossover could use the extra capacity that would be clear if the GS gets the ax.

    Company officials have yet to clarify the matter, and we don't expect a "yes or no answer" on the topic.

    As Lexus Enthusiast remarks, the current generation of the e-segment model was close to being canceled back when it was developed, in 2011. At the time, Akio Toyoda disapproved of this model, but he was convinced to approve it after discussions with Lexus’ regional management teams.

    However, the successor of the GS could be in danger, MAG-X explained, because the LS is downsizing to a V6, which could make it more affordable.

    The explanation would be that the expensive versions of the GS would "get in the way" of the entry-model LS, which is something that we do not see as possible to a significant extent. Meanwhile, the affordable ones are already outdone in sales by the ES.

    The ES is based on a Toyota platform, and it is placed in the same segment as the GS, but at a lower price. Thanks to those characteristics, the clients of the ES get “more car for the money,” even if it does not match the style and driving feel of the rear-wheel-drive based model.

    Up to a point, the report in the Japanese magazine makes one think about the future of the GS as being in jeopardy, but we would not hold our breath until it leaves production.

    's premium arm has used this model to launch new design languages, and we feel that this car drives in a way that describes the brand adequately. While it may not beat the BMW 5 Series, Audi’s A6, or Mercedes-Benz’ E-Class in sales, it does have its place in the market. The only question that remains is if that position is satisfactory for the premium brand.

    • Informative Informative x 1
    • Yaz

      Yaz Well-Known Member

      Won't believe it till it's official. This rumor was the rumor before the current generation GS came out.

      I just can't see Lexus without a mid size sedan.
      • Agree Agree x 2
      • hoffmeister_fan

        hoffmeister_fan Well-Known Member

        Technically, they have 2 midsize 4-door sedans: the ES and GS. The ES is objectively inferior but it's a veritable cash-cow for them. So are they willing to foresake profit in order to burnish their image by getting rid of the ES and focus on the GS? I doubt it.
      • Yaz

        Yaz Well-Known Member

        The ES is a rebadged Camry/Avalon, doesn't come close to the GS. It's more of an old man's car.

        There's just too big of a gap between an IS and LS (even if it's a V6).
        • Agree Agree x 3
        • hoffmeister_fan

          hoffmeister_fan Well-Known Member

          My sentiment is that if Lexus wants to have their cake and eat it too, they may want to re-position the GS' spot in the line-up. Have the ES be positioned for the old-tmers and those who don't give a toss which wheels are being driven and rebody the GS as a sporty RWD-based 4-door coupe.

          I can almost guarantee that the average US buyer who steps into a dealership who sees two mid-sized cars will gravitate to the cheaper alternative when the cheaper car offers 90% of what the buyer is looking for. Most buyers, whether it's Lexus or any other brand, are not aware of the mechanical details insofar as it does what the owner wants it to do, i.e. if they want AWD, they will inquire if it has AWD.
          • Like Like x 1
          • Agree Agree x 1
          • Mr. Mercedes

            Mr. Mercedes Well-Known Member

            Perhaps it it didn't look like a Toyota in drag, it would be more successful. The previous generations had something about the shape and proportions that gave them some character. At least you would see one every now and then on the raod. The current generation looks just like any other Toyota sedan and doesn't compel you in any way to look away from the Germans.
            • Agree Agree x 2
            • Monster

              Monster Global Moderator Staff Member

              Up until now, Toyota hasn't done the best they can with their Lexus range. There are still far too many areas of the interior where you can notice the Toyota parts sharing, and the overall design lacks final polish.
            • SKY

              SKY Well-Known Member

              The previous gen IS, GS and LS looked good when they debuted. The design disaster that are the current ones is probably what is making them not sell as spected.
            • klier

              klier Member

              The ES is not a worldwide car, but for the Americans I think. The GS is the only true midsize luxury sedan they have. And it is not going anywhere.
              • Agree Agree x 1
              • SCOTT27

                SCOTT27 Well-Known Member Contributing Member

                They probably have been waiting for the G30 to see what they can learn from it.
                If you look at the current GS and squint there is a certain E60 about its outline and detailing.
                • Agree Agree x 1
                • Old Old x 1
                • 330CIZHP

                  330CIZHP Well-Known Member

                  Quite the contrary, the IS, RX, NX and ES are all selling well. It is just the GS and LS are not.
                • Serpens

                  Serpens Active Member

                  [post deleted]

                  Looks like I wasn't completely up to date.
                  Last edited: Mar 20, 2017
                • hoffmeister_fan

                  hoffmeister_fan Well-Known Member

                  So just checked the forum on LexusEnthusiast, and according to @Carmaker1, the MAG-X rumor is outdated and the development for the GS is back on.


                  Although it seems to be back on, I can help but feel there's still some waffling about with the GS. And now that I said "waffling about," I am in the mood for waffles, the Belgian kind with syrup, cream and berries.
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