2012 was a great year for all German brands we discuss here at GCF. Audi had a very successful year, selling approximately 1.45 million automobiles, which translates in 48.8€ billion revenue, 5.4€ billion operating profit and an operating return on sales of 11.0 percent, which is above the strategic target corridor of eight to ten percent. In late 2012 the Ducati brand was also added to the brand’s portfolio, as 2012 was a year of many investments. Audi did also great in the US, setting new sales records in each month of 2012, but where Audi really excelled was China. Audi is expecting the growth to continue in 2013 despite the overall harsh economic climate and plans to recruit 1,500 additional employees in Germany alone.
According to BMW’s CEO Dr. Norbert Reithofer, 2012 was the best year in the brand’s corporate history, as the Group revenues rose by 11.7% to €76.8 billion, the EBIT was up 3.5% to €8.3 billion, the Profit before tax was 5.9% higher at €7.8 billion, the Group profit up was 4.4% to €5.1 billion, and there was an EBIT margin of 10.9% for Automotive segment. In total, the sales of BMW, MINI and Rolls-Royce automobiles rose in 2012 by 10.6% to a new high of 1,845,186 units. For 2013, BMW intends to continues the growth, even though the economic conditions are likely to remain challenging in many markets
2012 was a great year for Daimler as well, with an EBIT from ongoing business of €8.1 billion (2011: €9.0 billion). The Net profit was €6.5 billion (2011: €6.0 billion) and the Group revenue of €114.3 billion exceeded that of the prior year (2011: €106.5 billion). Both Mercedes-Benz Cars and Trucks posted an increase in sales and revenue, with the former selling 1,451,600 vehicles and the latter 462,000 vehicles. The Mercedes-Benz Vans sales, on the other hand, decreased to 252,400 vehicles, from 264,200 in 2011. Daimler AG’s analysts expect the demand for automobiles to grow between 2 and 4% in 2013 mainly due to the Chinese market. The European one is expected to be stable, while the demand in Japan is expected to decrease.
Finally, VW’s sales revenue grew by 20.9 percent to €192.7 billion. Most importantly, though, the Porsche brand has been wholly owned by Volkswagen since August 1, 2012 and Ducati has now joined the Group family, while the launch of the MQB platform was a major breakthrough in reducing the Groups R&D costs. Numbers-wise, tonsolidated operating profit rose slightly to a record €11.5 billion, not including the €3.7 billion proportional share of the operating profit recorded by the Chinese joint ventures. The return on investment for the Automotive Division was down slightly on the previous year at 16.6% (17.7% in 2011), primarily as a result of the increase in invested capital, but was still significantly above its minimum required rate of return of 9 percent. Deliveries climbed 12.2 percent to 9.3 million vehicles, with the Group’s global share of the passenger car market rising to 12.8 percent. The Volkswagen Passenger Cars brand delivered 5.7 million vehicles, an increase of 12.7 percent compared with the previous year. VW’s CEO Dr. Winterkorn sees even more growth for 2013, hoping “that VW reaches the top of the automotive industry by 2018 – profitably, sustainably and permanently.”
You can find all four press releases after the jump.
Source: [Audi], [BMW], [Daimler], and [VolksWagen]
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