This is the latest rumors from our member Scott27, addressing the issue of luxury SUVs from BMW:
Why the future of the luxury car is the SUV.
Established luxury brands are getting ready to fight a new battle in the luxury segment that comes not only from their competition, but also from the enemy within…
That enemy being their equivalent luxury SUV.
Over the past few months we have seen “elite” SUV’s such as from established luxury marques such as Bentley – which if you look beyond the design, you can understand why.
Lamborghini’s URUS concept is actually quite striking in real life – it actually works from a design angle as well as a business proposition. The new Mercedes-Benz GL-Klasse is now thankfully more S-Klasse than ML-KlasseXL and we will soon be seeing an all new Range Rover.
Some are quick to make the assumption that their will be a Rolls-Royce SUV but BMW feel that a sportier X7 fills that high-end SAV role better than a RR. To make his point a photograph of a Cadillac Escalade with a Phantom front end was sent through BMW to show how illconceived it would be.
Posted in: BMW