German Car Forum

Press Release

• <LI itxtvisited="1">All-new premium saloon embodies a new era for Saab <LI itxtvisited="1">Scandinavian design inspired by the Aero X and Saab’s rich heritage <LI itxtvisited="1">Engineered with driver focus for a sporty driving experience <LI itxtvisited="1">Excels in responsible performance with emphasis on safety and environmental concern <LI itxtvisited="1">Most technically advanced Saab ever with an array of ‘high-tech’ features
• Public debut at the 2009 Frankfurt International Motor Show

Sleek, sophisticated and unmistakably Saab, the all-new 9-5 saloon signals the dawn of a new era for the Saab brand. With progressive, confident styling and advanced technology, Saab’s distinctive new flagship will bring a fresh, alternative choice to the premium saloon segment when it goes on sale in 2010.
The clean, sculpted shape embraces the purity of Scandinavian design, and its dramatic wraparound window graphic echoes Saab’s aviation heritage. With styling inspired by the award-winning Aero X concept car and a muscular, low-slung stance, the new 9-5 heralds the introduction of a bold and expressive design language.
The array of high-tech features on offer includes: an aircraft-inspired head-up information display (HUD); adaptive headlights (Bi-Xenon Smart Beam); adaptive cruise control; Saab DriveSense adaptive chassis with real-time damping control; keyless entry and starting; dual-zone climate control; dynamic parking assistance, and Saab XWD with eLSD: the industry-leading all-wheel-drive system.
The all-turbo powertrain line-up is the broadest ever offered by Saab, carrying forward Saab’s rightsizing engine strategy focusing on responsible performance through the development of highly efficient four cylinder turbo engines. There is a choice of three fuels – petrol, diesel and E85 bioethanol – and with diesel power, the new 9-5 offers CO2 emissions as low as 139 g/km.
“This car is the start of a new era for our brand,” says Jan-Åke Jonsson, Saab Automobile’s Managing Director. “We have created an advanced and very distinctive product by leveraging the power of our roots in key areas, such as progressive Scandinavian design, sporty driving and responsible performance. The new 9-5 delivers in all these respects, as will every future product from Saab.”
Scandinavian Design
‘Forward-looking design that doesn’t ignore where it’s coming from’, sums up the visual appeal of the all-new Saab 9-5 saloon. “We are giving a fresh, very modern expression to some of our classic brand design cues,” says Simon Padian, Saab Brand Design Chief. “We have visual themes found in our recent concept cars, such as the Aero X, which are inspired by Scandinavian design and our brand’s aircraft heritage.”
The face of the new 9-5 is defined by a deep grille flanked with curving, ice-block headlamp units. The entire glasshouse is presented as a ‘wraparound’ mono graphic: the disguised windshield and side pillars giving the cabin Saab’s signature cockpit look. In this interplay of proportions, the windshield and roof are reminiscent of the classic 900 model.
Viewed from any angle, the all-new 9-5 cuts a strong and powerful stance. The ‘organic sculpture’ of the low-slung body blends clean, uncluttered lines with natural, curvaceous shapes. Brand design cues are evident in the ‘hockey stick’ belt-line, the strong rear C-pillars and the fuselage-smooth surfacing of the bodywork. The large Saab logo embossed in the centre of the grille characterises the assertive, self-confident design language.
The car’s dynamic character is emphasized by a falling roof-line that culminates in sweeping rear pillars that buttress a slightly recessed rear screen. Bumpers that are subtly flared to blend into the wheels convey latent energy. Below that smooth, flat rear deck, a full-width, ice-block rear light bar wraps into signature lighting.
The new 9-5’s overall proportions stretch the traditional three-box saloon silhouette, while avoiding the fastback cliché of a four-door coupé look.
Driver-focused cabin
Inside the spacious cabin, simple forms define the architecture and echo the design purity of the exterior. Compared to its predecessor, legroom and shoulder width are increased both front and rear, with class-leading rear legroom. The choice of materials, the fit and finish and the tactile quality of the controls all reflect the new 9-5’s premium character.
The driver-focused cockpit is traditional Saab, but its execution is pioneering. The deep centre console sweeps up at a shallow angle around the driver into the main instrument display, which is topped by a neat ventilation zone. Deeply recessed main dials include a rolling ‘altimeter’ speed read-out, a reference to Saab’s aviation heritage from the Aero X concept. Driver displays, including the optional head-up display (HUD) in the windscreen, are illuminated in signature Saab green and have a crisp, floating appearance. The car’s ignition, now a start/stop button, remains between the front seats, next to the gear shift.
Infotainment choices include a top-of-the-line Harman Kardon 5.1 channel surround sound audio system and an 8-inch colour touch screen navigation system with hard disk storage for map data and 10GB for MP3 music files. A large centre console provides storage and connections for several portable devices through USB and 3.5mm AUX ports alongside a 12V power outlet.
Rear passengers can even access their own audio or watch a DVD. The rear seat entertainment unit in the back of the centre console accommodates audio controls and folding viewing screens are installed in the backs of the front seats. Wireless headphones are provided for listening and viewing.
On the road
An array of chassis technology is focused on delivering a sporty, rewarding driving experience that belies the 9-5’s size. Saab XWD, the industry-leading all-wheel-drive system already available on the Saab 9-3, is offered at launch with the 2.0-litre turbo and 2.8V6 turbo engines with further applications due in the future. Available throughout the range are: adaptive chassis control, with driver settings selected through Saab DriveSense; Bi-Xenon Smart Beam adaptive headlights and adaptive cruise control. Three different suspension layouts are fitted according to engine power and all are available with a sport chassis setting.
Saab has some 30 years experience in turbocharging engines and the all-turbo powertrain line-up in the new 9-5 further develops its rightsizing engine strategy. At launch, the four-cylinder diesel comprises a 160 hp, 2.0-litre turbo engine with CO2 emissions of just 139g/km and the 2.0-litre petrol turbo engine develops 220bhp. A top-of-the-line 2.8 V6 turbo, generating 300hp and 400Nm of torque, is offered exclusively with Saab XWD.
Shortly after launch, a 1.6-litre petrol turbo with 180hp will be introduced, together with a 2.0-litre BioPower E85 engine. All transmissions will be six-speed.
A new era
Defined and equipped by Saab as its top-of-the-line contender in the premium saloon segment, the all-new 9-5 is the most technically advanced car ever produced by the company. It will be built at Saab’s home plant in Trollhättan, where it has been engineered.
The all-new 9-5 makes its public debut at the 2009 Frankfurt International Motor Show. Combining head-turning good looks with cutting-edge driving technology, it’s the start of a new era for Saab.

Interior -
Rear - (reminds a lot on Audi A6 in that pic above)

Front and side profile - disaster...

The car is a step forward for Saab, but the dash/interior is a big let down... It just needs a good interior to back the design up.

And some more:

I actually like the shape, its something different. The interior isnt that bad either, but I can't help but thinking you're driving an glorified GM car and not a true Saab.


M

It's actually growing on me. Original in shape, though the area in the interior around the instrument panel screams cheap, but you do get a sense of like an airplane cockpit.

I'm really impressed with this car. It's inoffensive, has a meaty, well defined shape. It seems like a great step forward from the old car. The GM platform seems to be given praise based on reviews of the Buick LaCrosse and Opel Insignia.

The interior and rear is fine but from the side it looks bland and weird at the same time (how strange is that?). Also, did they just recycle the grille and front lights from the current 9-5?

The interior looks a bit cold.

Scandinavian cold?

LoL I have had Start/stop button in my car for two years. Welcome SAAB to the modern world

Actually i wish they didn't go for that route cause i loved this

Even after looking at more pics, this car still seems weird to me. It's like mishmash of cars but in a bad way. Did they hire a Geely designer or something?

I can't help but think this is a perfect Skoda Or Seat flagship somehow ... I like it so far .. and in the past SAABs used to drive well with those turbos awefully full of lag .. I like it.

I still like the side profile of this car. Interior is typical SAAB. The only problem for me is its unique green lighting inside. It makes this car looks old. And that HUD looks like it comes from ATARI.

Looks different and somehow cool, especially the roof...
I love the back
The front is fine, not more than that.
The interior looks a bit too familiar for Saab

In general, a fresh turn for Saab, but sadly won't be enough against the 5er, E, A6, XF... which do everything much better...

Anyway, I hopw Saab will have some luck, since otherwise I'm afraid the Saab brand won't last, and may pose a threat for koenigsegg's future too...

PRESS RELEASE:

All New Saab 9-5 Sedan: Start of a New Era for Saab

* Public debut for Saab's all new premium sedan
* Progressive Scandinavian design inspired by Aero X and Saab heritage
* Engineered with driver in focus for segment leading sporty driving experience
* Excels in responsible performance for safety and environmental concern
* Most technically advanced Saab with an array of 'high-tech' features

Making its public debut at the IAA in Frankfurt, the all new Saab 9-5 sedan signals the start of a new era for the Saab brand. Sleek, sophisticated and unmistakably Saab, it combines stand-out looks with advanced technologies and will bring a fresh alternative choice to the premium sedan segment when sales start later in model year 2010.

The clean, sculpted shape embraces the purity of Scandinavian design and its dramatic wraparound window graphic echoes Saab's aviation heritage. With frontal styling inspired by the award-winning Aero X concept car and a muscular, low-slung stance, the new 9-5 heralds the introduction of a bold, more expressive design language.

The array of high-tech features on offer includes: an aircraft-like head-up information display (Pilot HUD); adaptive lighting (Bi-Xenon Smart Beam); adaptive cruise control; Saab DriveSense adaptive chassis with real-time damping control; keyless entry and starting; tri-zone air conditioning; dynamic parking assistance and Saab XWD with a rear eLSD, the industry-leading all-wheel-drive system.

The all-turbo powertrain line-up starts at 1.6 liters and carries forward Saab's rightsizing engine strategy, which focuses on responsible performance through the development of highly efficient and relatively small four cylinder turbo engines. There is a choice of three fuels - gasoline, diesel and E85 bioethanol – and with diesel power, the new 9-5 offers CO2 emissions as low asn139 g/km.

"This car is the start of a new era for our brand," says Jan Åke Jonsson, Saab Automobile's Managing Director. "We have created an advanced and very distinctive product by leveraging the power of our roots in key areas, such as progressive Scandinavian design, sporty driving and responsible performance. The new 9-5 delivers in all these respects, as will every future product from Saab."

Scandinavian Design

Forward-looking design that doesn't ignore where it's coming from – that sums up the visual appeal of the all-new Saab 9-5 sedan. "We are giving a fresh, very modern expression to some of our classic brand design cues," says Simon Padian, Saab Brand Design Chief. "We have taken visual themes in our recent concept cars, such as the Aero X, which are inspired by Scandinavian design and our brand's aircraft heritage."

The face of the new 9-5 is defined by a deep grille flanked with curving, ice-block headlamp units. The entire glasshouse is presented as a 'wraparound' mono graphic, the disguised windshield and side pillars giving the cabin Saab's signature cockpit look. Squint slightly, and the proportions of the windshield and roof become reminiscent of the classic 900 model.

Viewed from any angle, the all new 9-5 cuts a strong and powerful stance. The 'organic sculpture' of the low-slung body blends clean, uncluttered lines with natural, curvaceous shapes. Brand design cues are evident in the 'hockey stick' belt-line, the strong rear C-pillars and the fuselage-smooth surfacing of the bodywork. The large Saab logo embossed in the center of the grille characterizes the more assertive, self-confident design language.

The car's dynamic character is emphasized by a falling roof-line that culminates in sweeping rear pillars which buttress a slightly recessed rear screen. Latent energy is conveyed by fenders that are subtly pulled out to melt into the wheels. Below that smooth, flat rear deck, a full-width, ice-block rear light bar wraps into signature lighting.

The new 9-5's overall proportions stretch the traditional three-box sedan silhouette, while avoiding the fastback cliché of a four-door coupé look.

Driver-focused cabin

Inside the spacious cabin, simple forms define its architecture and echo the design purity of the exterior. Compared to its predecessor, legroom is increased both front and rear. The choice of materials, the fit and finish and the tactile quality of the controls all reflect the new 9-5's premium appeal.

The driver-focused cockpit is traditional Saab, while its execution is all new. The deep center console sweeps up at a shallow angle around the driver into the main instrument display, which is topped by a neat ventilation zone. Deeply recessed main dials include a rolling 'altimeter' speed read-out, a reference to Saab's aviation heritage from the Aero X concept. Driver displays, including the optional head-up display (Pilot HUD) in the windshield, are predominantly illuminated in signature Saab green and have a crisp, floating appearance. The car's ignition, now a start/stop button, remains between the front seats, next to the gear shift.

Infotainment choices include a top-of-the-line harman/kardon surround sound audio system and an
8-inch touchscreen navigation system with hard disk storage for map data and 10 GB of jukebox-style music files. A large center console provides stowage and connections for several portable devices through USB and Aux ports alongside a 12V power outlet.

Rear passengers can access their own audio or watch a DVD. The rear seat entertainment unit in the back of the center console accommodates audio controls and fold-out viewing screens are installed in the front seat-backs. Wired and wireless headphones are provided for listening and viewing. The rear seat entertainment unit also includes twin air vents and an independent temperature control for the rear cabin, in addition to the dual zone air conditioning up front.

On the road

An array of chassis technologies is focused on delivering a sporty, rewarding driving experience that belies the 9-5's size. Saab XWD, the industry-leading all-wheel-drive system already available on the Saab 9-3, is offered with the 2.0-liter gasoline, BioPower and 2.8V6 turbo engines. Available throughout the range is adaptive chassis control with driver settings selection through Saab DriveSense, Bi-Xenon Smart Beam adaptive lighting and intelligent cruise control. Two different suspension layouts are factory-fitted according to engine power and both are available with a sport chassis setting.

Saab has some 30 years experience in turbocharging engines and the all-turbo powertrain line-up in the new 9-5 further develops Saab's rightsizing engine strategy. At launch, the four cylinder choice comprises a 160 hp, 2.0-liter turbo diesel with CO2 emissions of just 139 gm/km and a 2.0-liter gasoline turbo developing 220 hp. A top-of-the-line 2.8V6 turbo, generating 300 hp and 400 Nm of torque, is offered exclusively with Saab XWD.

Shortly after launch, a small, 1.6-liter gasoline turbo with 180 hp will be introduced, together with a 2.0-liter BioPower E85-capable engine. All transmissions will be six-speed.

New era

Defined and equipped by Saab as its top-of-the-line contender in the premium sedan segment, the new 9-5 is the most technically advanced car ever produced by the company. It will be built at Saab's home plant in Trollhättan, where it has been engineered and chiefly developed.

Available in Linear, Vector or Aero specification, the all new 9-5 heralds the start of a new era for Saab. Scandinavian simplicity was never this advanced!


Frankfurt 2009: 2010 Saab 9-5 is proof there's still some flight left in the ol' Griffin &mdash; Autoblog


M

I just checked the dimensions of this car, it is 5001mm long, which is massive. It is longer than the new E-class. The front overhang of this car is also excessively long at 1001mm, I sure hope this car can handle.

This is supposed to be the new 9-5 Sport Estate.....looks good, I hope it works out with Spyker!