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Daimler and carpooling.com forge strategic partnership

posted by Giannis

We can never be sure about what the mobility of the future will look and function like. We are definitely sure, though, that car sharing is a key part of the next stage of ec0-friendly cars. Reducing the number of cars, by increasing the number of users per car, is much more effective and cheap than hybrid and electric drivetrains. The downside of car sharing is the setting of a car network that operates flawlessly and is as efficient as possible.

For this reason, Daimpler AG partnered with carpooling.com, “the world’s leading ridesharing network with 4 million registered users”. This platform is availiable on Internet and via various smartphone apps and social media. The goal of Daimler’s investment in carpooling.com is to broaden the latter’s customer service and make carpooling available to even more users worldwide, with both serving as key factors to Daimler’s intelligently networked mobility plans.

You can read the full press release after the jump.

PRESS RELEASE

Daimler and carpooling.com forge strategic partnership

Pioneer in urban mobility concepts and carpooling market leader bundle their know-how

Daimler AG takes minority shareholding in carpooling.com GmbH

Strong international growth planned

Stuttgart / Munich, July 26, 2012 – Daimler AG is investing in the world’s leading ridesharing network, carpooling.com GmbH. The main shareholders will continue to be the company’s three founders, as well as venture capital firm Earlybird. The capital investment will serve primarily the development and expansion of carpooling.com’s mobility solutions.

carpooling.com is the world‘s leading ridesharing network with 4 million registered users, transporting 1 million people a month across Europe. The platform is available on the Internet, on smartphone apps and Facebook. The company possesses the most profound experience globally in bringing together ride-sharers for both medium- and long-distance trips, as well as for commuting. By reviewing profiles and ratings users know exactly who they are traveling with. In addition to rides, the company’s platform also offers bus, rail and airline tickets.

This strategic partnership bundles the know-how of two leading players in the mobility sector. In addition to its 126 years of expertise in automotive engineering and automotive systems applications, Daimler is also the market leader in fully flexible short-term car rental models with car2go which has over 130,000 customers and holds a share in MyTaxi since early 2012. In July 2012 Daimler launched the mobility platform moovel. Moreover, Daimler has gathered experience in the ride-sharing market in two pilot projects in Ulm and Aachen with its car2gether ad-hoc riding-sharing system.

The goal of the partnership is to further expand carpooling.com’s platforms and intelligently integrate the offerings within Daimler’s mobility solutions. The partners will be benefiting from each other’s experience in connection with customer needs, technical systems development, as well as in international rollouts of successful mobility concepts.

“We view ridesharing as an important element of intelligently networked mobility. Our engagement in carpooling.com is a logical step in offering our customers an even wider range for getting from Point A to Point B,” notes Wilfried Steffen, who heads up Business Innovation at Daimler AG. “We are pleased that this strategic partnership will enable us to support carpooling.com’s growth and further development.”

“We are very pleased that we were able to attract Daimler as an investor. As a leading automotive player Daimler will serve as a strong partner in further establishing the role of modern carpooling in Europe and overseas. We will be utilizing the new capital to further improve our offerings, broaden our customer service and make carpooling available to even more users worldwide,” is the way carpooling.com CEO Markus Barnikel explains the reasoning behind Daimler AG’s investment in the company.

In mid July 2012, both companies announced a technical cooperation for the pilot project moovel. The moovel mobility platform allows users to choose the best way to get from A to B in urban areas.


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3 Comments

  • Giannis

    Trips that cost me 30-40€ in petrol plus 10€ in tolls, or 25€ via public transport, can cost up to only 15€ if you use carpooling. Sounds interesting!

    Indeed it is and governments are keen on subsidizing schemes like these. With Zipcar there are about 6 cars parked randomly within a few minutes walk from my home and I can just jump in and use them whenever I please. So the classical model of car ownership might see itself being supplemented with shared ownerships which makes sense for a great portion of the population. There are thousands of cars in cities that spend 75-90% of their days just sitting there while the owner is paying for depreciation, insurance and tax.

  • I just checked the greek branch of that service. I was amazed to find that there are quite many people offering a ride with a very small fee for my regular trips. Trips that cost me 30-40€ in petrol plus 10€ in tolls, or 25€ via public transport, can cost up to only 15€ if you use carpooling. Sounds interesting!

  • Finally the car manufacturers get it. Next month I'm signing up to Zipcar which is an excellent opportunity for me to have access to a car but not pay for it when I'm not using it. Owning a car for me isn't an option as I cannot drive to work because of traffic and only need a car in my leisure time every now and then. With Zipcar I only pay £5-6 per hour for a Lupo or Golf and this includes everything – petrol, insurance, congestion charge and what have you.

    Good to see that Mercedes are understanding that these type of schemes are apart of a sustainable future.

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