Video: Audi renews ad wars, takes shot at BMW in new commercial

Gotta agree. Hope BMW responds in a nice way. Let the games continue.

I just saw this and LOL!

^ great !

Yeah,that's pretty funny. You see,BMW can be equally as childish,but it's all in good fun.

^ That was funny, but it doesn't mean that I have agree with these silly ad wars. There are other ways of getting you point across. Shame on you BMW

What's "low" about it? Audi won three comparisons on the trot made by an independent motoring magazine. There is nothing in that add that isn't factually correct.

Why does there have to be ANY fans from ANY manufacturer?! It's hard to reason with a fanboy when discussing cars because they're automatically coming at the argument from a biased point of view.

As it happens, even though I've switched to Audi from ten years of BMW's, it doesn't mean I automatically don't like BMW any more. I would still say they're my favourite manufacturer.

Seriously. What exactly is "childish" about this ad?

If we're talking adverts, the one that is really quite nauseating at the moment is the one for the 1 Series. The twins driving around telling me what their brother is like and how they drink their coffee. I really don't care!! Why would I want to watch two good looking guys looking really smug, driving around in their new cars, and telling me how fantastic their lives are? I really detest it and I'm sure I'm not alone in thinking it makes me want to put my fist through the TV rather than going out and buying a 1 Series. I'm sure if you spoke to the marketing guys behind it they would give lots of reasons why it works. Well, it doesn't for me!


Now, this Audi A4 advert from the 1990's in the UK is much more subtle at taking a swipe at BMW. I believe it was only shown in the UK where it would make the most sense. In the UK, BMW drivers are seen as "yuppies" and a bit "flash". Certainly in the 1990's at least. Enjoy!

In the 90s indeed. In this first decade of the new century that roll is for Audi. All the 'caps' want an Audi. Audi is hot, you know?

I already know this A real BMW fan will never like Audi more than BMW BMW just doesn't make a car like the Gallardo.....err...I mean R8. You going for anything but the R8 would have been awkward.

As it happens, this morning I have purchased another new car. An Audi again. And no, BMW don't offer anything to compare with it either.

^
Spill the beans, Betty!:t-cheers:

a1 ?

Yep. Audi A1 1.2 TFSI S Line.

I won't post pics or anything in this thread to avoid cluttering it up, but I'll post them in a separate thread.

Now, this Audi A4 advert from the 1990's in the UK is much more subtle at taking a swipe at BMW. I believe it was only shown in the UK where it would make the most sense. In the UK, BMW drivers are seen as "yuppies" and a bit "flash".

This holds true in the U.S as well. BMW drivers have a "stigma"/stereotype as being yuppie and smug, braggart "douche-bag" types. You can even somewhat see it statistically, as I've heard that BMW's and their drivers get the most tickets by a longshot in the U.S. If you're ever driving around one of those types of BMW owners, you'd believe it in a second.

funny as hell

cockometer - YouTube
Top Gear : Jeremy Clarkson as BMW driver - YouTube

I think any PERCEIVED character traits are purely in people's imaginations. You could argue that BECAUSE of the feeling against BMW drivers, police are less lenient when issuing tickets. I guess if you're already looking for something in a particularly driver, then you're going to see it.

There is an offering from BMW - the Cooper
I take the A1 design wise over the Cooper. And I think you've bought probably the most beautiful little car in the world but...
The Cooper is better in EVERYTHING else and most of the people will even say - design.
Congrats though

If the MINI is a BMW then so is a Rolls-Royce.

I don't consider MINI to be a BMW. It's a different brand.

I think BMW plan to have their city car, "0" Series, or whatever they're going to call it, to compete with the A1.

Who cares about the brand when the car is better
If you chose the A1 because you like it's design, ok

The "design" wasn't the main reason for choosing the A1. It just fitted in with what I needed perfectly in terms of the way it drove. It slots in between my Ford Ka and the R8 V10. It's amazing that such a small and relatively cheap car can cover such a wide gap inbetween the two extremes in my garage. I'm sure the Mini would be more fun to drive, but I don't need that in this car. I have the R8 for the thrills. I have the Ka for leaving at the station or going to the dump. But the A1, especially with the luxuries of sat nav, cruise control and big, comfortable seats, does every other job I need of it, be it going to the shops or driving 1,000km across Europe. It felt virtually the same on the motorway as the A4 I drove the other week. Except it's much cheaper to run and much easier to park. The 1.2 engine feels twice as strong as the 86hp claimed in the brochure. A truly wonderful achievement and it got a sale out of me when I just popped in for something else. In fact, buying the car saves me money hiring cars when I drive to the UK. It was a no brainer.

I'm very familiar with the Mini Cooper as my mum had one for a number of years.