Rolls Royce is getting into the coach building business in the least likely way. Several highly reliable sources have told us that the company that brought us the opulant luxury of the Phantom and the Drop-Head coupe is going to be creating a series of exterior and interior options to be ordered with MINIs straight from the Oxford plant. It’s also likely these options could be combined into some type of ultra luxury package offered to buyers as part of the standard MINI design process each custom order goes through. It remains to be seen if this is going to be rolled into a special edition or a specific options package but our money is on the unique model.. It’s not hard to imagine what Rolls could do with the MINI by looking at their latest creation the Silver Ghost. And to some degree it makes sense with both MINI and Rolls being owned by BMW AG. However, how all of this is marketed and priced will be the big question. Oh and speaking of price, the old saying probably rings true; if you have to ask how much, you probably can’t afford it. However if you are interested (at least in the idea) let you dealers know as MINI has instructed them to start taking names and deposits for the very first cars with the Rolls name attached to them. Source: MotoringFile Archive MF Exclusive: Rolls Royce to Create Special Edition MINI :t-cheers:
Now this is an oxymoron if there ever was one in the motoring business 2 inch thick carpets and all wood and leather interior.
Very skitzy idea. I wonder how these premium priced SE edition products fare on the used car market, especially when it comes to affordable cars like the Mini. Mere cosmetic "benefits" like a paint job won't do much retaining the value, especially when the car is already highly customisable. Either way, making two brands on the opposite sides of the price spectrum, jump into bed together is very risky. But we'll just wait and see if there's any truth to this.
