Yep, the cost-effective CFRP production is a bitch. But BMW have managed that problem quite well. Do not forget both MB & BMW got quite some CFRP know-how & rapid prototyping from F1 experience. While BMW went even a bit further: entering the state of art sailing racing with BMW Oracle Team. Some great know-how was gathered there, and the love (and strategic partnership) with SGL started at that time. Therefore BMW i cars will be revolutionary - being first volume production cars extensively using CFRP, also for body frame etc. And the CFRP cost is still high but bearable. Much more than any other car maker can achieve in this decade. So, BMW will have 5-7 years advantage & almost a monopole in CFRP mass produced cars. Quite some boost for the brand image as well, so marketing benefits are also huge here. No to mention BMW i cars will actually be a production version of "lab-on-wheels" cars - having the role "(active)E" cars have at the moment. Also sales channels for BMW i cars will be quite revolutionary. With virtual showrooms etc. Yet what BMW needs are plug-in hybrid systems for low-end models, especially the upcoming FWD ones. Which will probably get from PSA & Toyota cooperations. And they'll certainly get some fuel-cell know-how from GM when needed. Mind the rising fuel prices will definitely boost hybrid development in the car industry. Not to mention the strict EU emission regulations - which are also the reason for more & more plug-in hybrids and EVs to come in the markets till the end of the decade. The deadlines are ruthless. And so is the race. And for a (relatively) small independent car company BMW AG has been doing extremely well in these turbulent times for automotive industry. Which is quite surprising & worth of admiration. Sure. But it was a tactical move to put some pressure on BMW management & shareholder. It paid off ... Ford got LandRover. For bizarrely high price, IMHO. Which in hindsight has proved to be a failure for Ford. Eg. BMW did much better with the money they got from Ford for LR. So, Ford didn't acquire BMW ... but it still can be seen as BMW's savior. I bet the Quandts still have got a grin on their faces ... knowing what Ford's bad decision has done for BMW. Still it was all sour grapes due to complete Rover fiasco that had brought BMW into difficult position in the first place - and that was nothing but BMW's own fault, of management & of shareholders via Supervisory Board.