Mercedes delaying E-Class convertible, wagon

Discussion in 'E-Class' started by HighestOfHigh, May 26, 2009.

  1. HighestOfHigh Contributing Member

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    There's a financial swine flu making its way through the car industry. Chrysler caught it and it proved terminal. Porsche was on intensive care for a moment but should recover. And now Mercedes, it turns out, has a runny nose and a little cough. The home of the three-pointed-star is delaying the introduction of the E-Class convertible and wagon in order to save money on development and marketing.

    The E-Class convertible was due to be shown at the Frankfurt Motor Show later this year, but a report states we won't see the car unveiled until the Geneva Motor Show in 2010. In addition to the cash savings, it will also let Mercedes reveal the car much closer to convertible buying season. The E-Class wagon, described as a shooting brake and more design-driven wagon, won't bow until 2012.

    The moves will allow Mercedes to stash money from E-Class sedan and coupe sales. It also lets Mercedes focus 2010 on the new CLS, its plans for the V6 Bluetec hybrid and, according to Auto Motor und Sport, a four-cylinder diesel replacement for the S-Class.
    - http://www.autoblog.com/2009/05/26/report-mercedes-delaying-e-class-convertible-wagon/
  2. Monster Moderator

    Really... the E-class wagon is almost ready, and from the spy shots it is a proper wagon, and not a shooting brake. And can someone explain to me how can money be saved on the development and marketing by delaying cars which had most of the development work completed and ready to be launch?
  3. HighestOfHigh Contributing Member

    Then again once it arrives they are going to have to spend money on marketing it. So I can understand that. Maybe they just plan on testing it, but not putting it out tell later.

    I really wanted to see the convertible though.
  4. Centurion Contributing Member

    I doubt that they will delay the wagon, it's one of Mercedes' most important cars. Taxis, undertakers and ambulances are all patiently waiting for the new estate. It's will certainly be ready for frankfurt.
  5. The Artist Well-Known Member

    i smell bs when it comes to the wagon;)
  6. Centurion Contributing Member

    I don't just smell it. I see it.
  7. Gullwing Well-Known Member

    Or is it the two door wagen shown a few months ago?:eusa_pray
  8. HighestOfHigh Contributing Member

    And that is way more important then a Wagon E. :D
  9. Shining Star Contributing Member

    This all seems extremely lofty. The cabrio and the estate will both debut @ Frankfurt, otherwise mercedes will only have one major debut (SLS). The E cabrio will probabbly debut @ Frankfurt but not go on sale until march 2010. This "insider" saying that the estate will debut in 2012 is pure bs. A Frankfurt debut is likely.
  10. HighestOfHigh Contributing Member

    Well it is on several websites so will see in September what really happens, but I highly doubt that they all have it wong.
  11. Merc1 Contributing Member

    Oh what nonsense, the wagon is not a shooting brake in design. Whether or not it is delayed is the only question. Ditto for the convertible. A shooting brake it clearly is not, the thing is huge in spy pics.

    M
  12. HighestOfHigh Contributing Member

  13. klier Ad free

    Complete BS. The E-class wagon is as good as finished. These pics were taken just days ago, with almost no cladding left:

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    Should be official very soon. Looks gorgeous!!
    far2000, Centurion, Merc1 and 3 others like this.
  14. Merc1 Contributing Member

    What I think got lost here is that a shooting brake version of the E-Class wagon is being delayed or cancelled.....which is just as well IMO. It isn't needed.

    M
  15. The Artist Well-Known Member

    That looks sexy..maybe someone will finally be able to challange Audi when it comes to german wagons..
  16. Gullwing Well-Known Member

    This this
    :icondrool
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  17. HighestOfHigh Contributing Member

    Saying the same thing, but here is an article from Automobile Magazine -

    While the 2010 Mercedes-Benz E-class sedan and coupe will go on sale shortly in the U.S., rumor has it that the 2010 Mercedes-Benz E-class cabriolet has been delayed, along with the wagon version of the car.

    Spy photographers have captured many pictures of the convertible version of the 2010 Mercedes-Benz E-class, which was supposed to debut at the 2009 Frankfurt Auto Show. According to German car magazine Auto Motor und Sport, the convertible variant will not be revealed until several months later at the 2010 Geneva Auto Show.

    The reason for the delay is reportedly due to cash flow problems at Daimler. Unsurprisingly, the company has seen dramatic drops in sales of its flagship S-class, along with several other models, because of the struggling economy.

    Another variant of the car that will be delayed is the E-class wagon that our West Coast editor captured in Germany. The new wagon version is described as more of a shooting brake car than a true wagon, although our spy photos suggest otherwise. The wagon is still set to be shown a year after the cabriolet version of the E-class goes on sale, but that date is now almost


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    - Report: 2010 Mercedes-Benz E-class Coupe, Convertible Delayed ? Automotive News & Car Rumors at Automobile Magazine

    Of course Mercedes-Benz hasn't confirmed or denied these rumors yet.
    cawimmer430 and (deleted user) like this.
  18. Shining Star Contributing Member

    Ok, we have a Mercedes-Benz Denial. It seems as though Auto Motor Und Sport generated the report that MB would delay the E-Cabrio until Geneva and the E-Estate until a later time. However, this morning, Mercedes-Benz revealed that the Cabrio and Estate will not be delayed, but will be on schedule. The E-Estate will debut @ Frankfurt, which seems obvious, just in time for the snowy season. The E-Cabrio will debut in Geneva, which, again, is pretty obvious, due to the fact that the Convertible season starts right about then. I never really understood why MB would delay the two models anyway...

    leftlanenews

    This also has been confirmed on autoblog
  19. Merc1 Contributing Member

    And the car pictured is not a shooting brake either. Maybe that variant is delayed, but the regular wagon I'd say is not.

    M
  20. HighestOfHigh Contributing Member

    Thanks for the update jsciales -

    Despite yesterday’s rumors, which came courtesy of a German news source, Mercedes-Benz confirmed this morning that two additional variants of the E-Class have not been delayed, but rather are on schedule. Expect to see the E-Class wagon introduced later this year at the Frankfurt Motor Show and then, next year, the automaker will unveil the E-Class convertible.

    Yesterday, Auto Motor und Sport claimed that Mercedes had decided to delay the launches of the E-Class cabrioletand wagon due to cost issues. But Mercedes-Benz clarified to Leftlane, saying that the wagon will still bow this fall and the convertible will be introduced in Geneva - a typical outlet for warm-weather cars.

    The wagon is set to go on sale in June 2010 in North America - hardly a large wagon market - with the cabriolet following shortly thereafter.


    - http://www.leftlanenews.com/mercedes-benz-delays-the-launch-of-e-class-convertible-wagon.html

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