Finally something I agree with you on. The Audi's interior is a tacky mess of 6 different materials/colors/combinations and just a hot mess all around. My absolute favorites in this segment are the W221 (Simple, elegant, classy, timeless Benz) and the 7-Series ( Supercomputer Techy look, business-man chic, reeks of Mensa levels of intelligence). Although the 7 and 5 interiors look like mere copies, I find absolutely nothing wrong with this, because they are both finished flawlessly, and keeps in line with BMW traditional interiors (F01 looks like a modern interpretation of the magnificent E38), Plus I am absolutely smitten with those huge nav screens. I have always ranked Benz and especially Bimmer interiors higher than Audi's. idk what the auto publications are drinking.