Sorry Beemer. It was my mistake for just reading the headline and not reading the entire article as mentir pointed out. Toyota is no doubt a very strong brand, and their sales performance ahead of Holden and Ford is admirable. I have no beef with that. What does bother me is the relatively shallow brand differentiation that takes place with certain Lexus and Toyota models. The similarities are blatant. The HS250 could easily wear a Toyota badge. In fact I believe it was originally concieved as a Toyota. And the Lexus 4WD/SUV range seems to be a fleet of Toyota's with fancier grills. At least the RX and Kluger are quite different in this respect. I have no problem with Toyota as a brand. But this poor brand differentiation, though some would argue it ingeniously astute, bothers me. For example, what happened with the unique L-finess design idiom? This was supposed to be reserved for Lexus. But here we have a Toyota MPV wearing an similar extremely akin to the one in the RX. I disagree with the suggestions that Audi's and VW's brand differentiation is as shallow. Perhaps I am bias and I have trouble seeing past my affection for German Cars, wut while I see clear evidence of part sharing etc. I believe considerably more effort is put into ensuring the product offerings, design DNA etc. are largely unique.