Lincoln has and always will be one of my favorite brands. How it will be accepted around the world will be another thing. On the other hand Lincoln should not be totally written off by the Europeans. They are getting better and better with each new product presented. I personally would love to see Lincoln grow even bigger globally. Hopefully when they do decided to make the move, I hope they study these markets carefully and provide products that will adequately compete with the Germans.
Actually NO ONE in this forum knows whether it will work or not. Only thing we can do now is base it on our irrelevant bias of BMW, Audi and Benz.
Excactly. Just take a look at Cadillac, the Lincoln will have to be leauges better than that in terms of interior. They will need to bring really good diesels and no SUV:s what so ever.
Cadillac only sold 121 cars in the German market in 2009. Chrysler is the only American brand that does surprisingly well.
:eusa_doh: I'm sorry...I completely forgot that you two could tell the future based of another companies mistakes. My Bad.
The European market has been very challenging for new luxury car brands in the past. But competition is never a bad thing for the consumer so if they can find the right products for the Old Continent, then why not..
This piece of news is a bit like saying "MikeJ not ruling out a trip to the moon". What they're saying is that they have no current plans which means that even if they decided to go for it, it would be years before they'd have anything to show for it.
