Entry Level Porsche axed, Pajun delayed - CEO Mueller

Discussion in 'The Porsche Lounge' started by Human, May 14, 2012.

  1. Human BMW's my Brand

    [IMG]
    Contrary to recent rumors, a report has surfaced that suggests the Sub-Panamera Pajun will be delayed and there will be no sub-Boxster at all.
    The news stems from a German newspaper who recently had the opportunity to interview Porsche CEO Matthias Mueller. When talking about an entry level model that would be priced cheaper than the Boxster, he said "We would do no good to the brand if we were to lose traditional Porsche customers."
    Furthermore, he stated that it would be at least five or six years before plans would begin on a new sedan model that would sit below the Panamera (pictured). It contradicts an earlier report that stated the sub-Panamera model that is internally known as the Pajun will arrive in 2017.
    As we previously published here on WCF, the Pajun would initially be launched in 2017 as a sedan before it spawns a Shooting Brake variant. You can read the full report by clicking here.
    Alternatively, the news of the delayed and axed models could also be a clever tactic by Porsche bosses to hide the brand's real intentions over the coming years.
    One new model that we can definitely confirm is coming is the sub-Cayenne Macan that was recently confirmed by Porsche and was caught testing barely camouflaged by spy photographers.



    Source:insideline
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  2. K-A Banned

    Yes, good news. Don't whore the Porsche brand for everything it's worth. Tight and concise, expensive lineup, please.
  3. Guibo Well-Known Member

    Boo!


    I'm wondering if this thought crossed their minds when they contemplated building the Boxster/Cayman. Then the Cayenne. Then the Panamera. Then the Macan.

    As for fears of whoring out the brand, those days are long gone.

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  4. Centurion Contributing Member

    A small roadster wouldn't generate much boost in revenue for Porsche. They would be better off slicing some bacon of the entry level Boxster price.
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  5. Human BMW's my Brand

    Now that makes perfect sense, if Mueller reads this you may be offered a job @ Porsche Centurion:)(y)

    Speaking of which, let's not kid ourselves the new Boxster is most desirable. I want one for sure!
  6. as7920 Active Member

    I really want to get into the Porsche brand but everything with 4 seats is either out of budget or an SUV. :(
  7. mod9 Member

    I am glad they axed it!! Porsche is no Toyota, as it is, they are already going 'mainstream'.
  8. Centurion Contributing Member

    Haha thanks. But in all honesty the market for small under powered roadsters is tiny. It's not a gold mine. Such model would just eat up precious space on the production line.
  9. Human BMW's my Brand

    Yet, we'll still have it won't we;):D
  10. 330CIZHP Well-Known Member

    [IMG]

    http://wot.motortrend.com/the-end-porsche-ceo-suggests-baby-boxster-is-a-no-go-205319.html#ixzz1uwrqOQiP
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  11. Human BMW's my Brand

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  12. Mr. Mercedes Premium Member

    This is probaly VAG at work trying to protect Audi and keep Porsche primarily as a premium sports car offering. There's no point in having them move into market segments that Audi comfortably addresses.

    It certainly can't be a tactic to throw competitors off the scent, because MB and BMW would certainly know whats going on through the parts supply chain which is largely shared amongst all the Germans.
  13. chonkoa Well-Known Member

    I think it may have the opposite effect, it will increase revenue albeit with low margins.
  14. Centurion Contributing Member

    It would only increase revenue if it's priced like a bargain i.e MX5 or GT86 and in that price spectrum Porsche wouldn't offer enough "bang for the buck" for non car enthusiasts to be willing to pay a substancial premium for a Porsched badged low-end roadster.
  15. Guibo Well-Known Member

    I could see it working both ways for Porsche, when compared to the Japanese cars in that segment:
    1) It would be almost unfathomable in this day for Porsche to put its name on a car that was blatantly cheap or shoddily made. People who complain about the MX5/GT86 being too ugly/cheap/Japanese would have a European car with a prestigious nameplate likely built with high perceived quality.
    2) For the sports car enthusiast, Porsche would offer something rather unique in this area, and one that has a theoretical leg up in terms of dynamics against the Japanese sports cars: a mid-engined layout.

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