Looks very sci-fi. The only cue that comes to mind and links this concept with the Toyota brand is the badge...
Looks quite nice, but again it is only a concept and will get watered down big time. Not to mention, it is a hybrid so why cares? (from a driving exhilaration stand point).
Not sure if you've come across these videos just yet, but Toyota's got a new virtual motor show video from their booth at NAIAS: Also, there's a full length follow up to the NS4 Plug in Hybrid teaser we released last week: