Car and Driver - 2010 Mercedes-Benz GLK350 4MATIC (Short Take)

Undercutting the wagon competition.


Associations with Mercedes-Benz and sticker prices typically involve an adjective equivalent to the word “high.” So it’s a bit of a surprise to find out that the 2010 GLK350 4MATIC starts at a not unreasonable $36,775, which is $3450 less than a 2009 BMW X3 sport-ute. A two-wheel-drive GLK, coming in April, will shed another $2000 off the window sticker. The competitive pricing—an Acura RDX SUV starts $2320 below the 4MATIC—is meant to lure “conquest buyers.” Mercedes-Benz predicts that 70 percent of GLK customers will be new to the German luxury brand.


Highs: Competitive pricing, square interior design recalls Benzes from the ’80s.

Lows: Head toss, light steering, SUV fuel economy in an almost-car package.


Full Story: Car and Driver - 2010 Mercedes-Benz GLK350 4MATIC (Short Take)



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It actually looks good in red too

Mercedes-Benz predicts that 70 percent of GLK customers will be new to the German luxury brand.


And hopefully they'll be impressed enough to purchase another Benz later on or at least recommend them.

If Car and Driver complains about the fuel economy, then they should really not be driving a GLK350. Ever heard of a GLK220 CDI?

Looks good in red, that is the best interior combo - almond, black and burl wood. The black with aluminum looks so austere, the wood warms it up. GLK is a "studly" little cute ute!:t-cheers:

Im quite shocked that The GLK Is so much more cheaper than the X-3, IS that because the Glk is manuf in Alabama and the X-3 From Germany..?

^ The X3 is being outsourced to a company in Graz, Austria (Magna)
The next X3 will be made right next to the X5 and X6 in Spartanburg (U.S) and the Z4 has moved from Spartanburg to Germany (Regensburg plant?).
Magna Steyr will therefore loose the X3, but in return they will make the Mini SUV for BMW.

BTW, GLK is not cheaper than X3:

IN Euros:

GLK 280: 60.503
X3 2.5i: 59.200

GLK 350: 64.529
X3 3.0i: 63.030

:t-cheers:

This is ugly just as X3...ukeface:ukeface:ukeface:

:t-cheers:

But then why is the GLK So much mopre cheaper than the X-3 in the USA..? :t-hands:

The GLK is made in Germany, only the ML/R/GL are made in Alabama. In the U.S. the GLK is cheaper than the X3.

It is called conquest-pricing. New entry into a new segment for Mercedes so they've decided to make the price "right" at least during the introduction period.

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Lol

It's the angle

Thats a bit dangerous, cause a new model sales in the first few months are really strong, and it will eventually slagg of alot considering the environment, what excuse merc gona use when they increase there prices? wonder how low there profits are?

It won't matter. They'll just increase the price like everyone else does once they get a foothold in the market.

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