Exactly Centurion:t-cheers: Especially for the 1st time BMW buyer, the X1 will drive and feel premium. For me who knows better and having owned numerous BMW's from E46's, E53 and the X6's it is a totally different story This is a KIA Sorento. Build quality is solid and the car comes loaded with extras. It does drive like a typical SUV (nothing to get excited about in the handling department) Nice diesel engine 147KW & 420nm. And a R150 000 less than my wife's X1 23d. It's not a premium product and not marketed as a premium product. The hindsight is that the X1 does not feel ANY more special nor any more premium or better build than the Korean. What worry's me as that when people/buyers come to realize this going forward the word Premium will no longer apply to some BMW product offerings:eusa_doh: AND you get a motor service plan 5 year 100 000km + 10 year warranty with the KIA.