ARTICLE Audi continues along its growth path in China

NSL · Jul 5, 2012

In the first half of this year, Audi achieved new record results in the Chinese market: The company increased its unit sales in China and Hong Kong by 37,8 percent to 193,871 automobiles. “Audi therefore continues to be the bestselling premium brand in China,” stated Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG: “We intend to remain on this successful path in 2012 and to continue our double-digit growth.”

Unit sales in the first half of the year up by 37,8 percent to 193,871 cars.

Sales chief Peter Schwarzenbauer: “Audi continues to be the bestselling premium brand in China.”

Sales of Audi Q5 up by 86,7 percent.

This success in the first half of the year was due in particular to the models produced in Changchun, with sales of 157,441 units and growth of 38,8 percent. The locally produced SUV, the Audi Q5, actually achieved growth of 86,7 percent to 43,150 unit sales, confirming its position as the market leader in its segment. Sales of the A4 L increased to 51,131 units (plus 42,9 percent).
Sales of imported cars (excluding Hong Kong) grew by 36,2 percent to 35,062 units. The Audi A8 L achieved sales of 8,761 units or plus 83,2 percent compared with the prior-year period.
In June, the company increased its unit sales by 20,4 percent compared with the prior-year month to 33,309 automobiles. At the end of July, the Audi Q3 will debut in the Chinese market as an import vehicle.

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ARTICLE Audi continues along its growth path in China

NSL Editor

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