2014 Ford Mustang to ditch the retro styling - report

Human · Apr 17, 2012

[h=2]Could look like the Evos concept[/h]

New details are starting to emerge about the 2014 Ford Mustang.
According to the Wall Street Journal, the model will adopt a modern design that draws inspiration from the Evos concept. Details are limited, but the car will reportedly have a shark-nosed grille and round headlights.
If the reports are correct, Ford is playing a dangerous game by eliminating the car's classic lines. Sources say this is in an attempt to appeal to younger consumers, but nothing is official as of yet.
Note: Ford Evos concept pictured

Source: Wall Street Journal via Automotive News

[h=1]Mustang Makeover: What Does Ford Have in Mind?[/h]
For the last decade, auto makers have connected with baby boomers by recreating storied cars from their youth like the VW Beetle, Chevrolet Camaro and Dodge Challenger.
Now, Ford Motor Co. is betting it is time to hit the brakes on the retro trend, and shift its focus to a younger generation.
The Mustang, the Pony car that launched affordable and compact sports cars, today strongly hews to the look of the 1964 original. But Ford is working on radical makeover of its signature youth-market car, people familiar with Ford’s plans said. The next generation would retain the shark-nosed grille and round headlights, but would look more like the new Ford Fusion than the current Mustang, these people said.
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The change is part of a bid to make the Mustang appeal to Generation Y, the roughly 80 million people who were born between 1980 and 1999. This demographic group is entering its peak car-buying years. Cars that their parents drive—and hark back to the days of Woodstock, 20 years before they were born—don’t really interest them.
“You cannot sustain sales without looking for new buyers. True, you are going to lose sales, but you need to refresh the population of buyers,” said Alexander Edwards, an analyst with Strategic Vision, a California research firm that helps auto companies understand why customers choose the vehicles they buy.
“The main goal that all automobile companies need to be successful at is, let’s prepare vehicles that the next generation will want to be in, but have all the other features that will still appeal to the older generation as well,” said Mr. Edwards.
For Ford, Gen Y may prove a difficult target. For many in this group, cars and driving just aren’t that cool in an era of iPads and Facebook. A 2011 study by the University of Michigan found that just two-thirds of all 18-year-olds had driver’s licenses in 2008, down from 80% in 1983.
Toyota Motor Corp. created a whole subbrand, Scion, to appeal to the Millennial Generation. But after some initial success, Scion sales are a third of the peak. Retro designs in particular don’t fly, either. Last year, VW sold just 6,468 Beetles in the U.S., compared with 81,134 in 2000. Last year, Chrysler Group LLC stopped making its retro car, the PT Cruiser.
The Mustang, which has had a strong retro look since 2005, is losing steam, too. Last year Ford sold 70,438, down 4.4% from 2010 and less than half the 166,530 it sold in 2006. Chevrolet’s redesigned Camaro and Chrysler’s Challenger each outsold their historical rival last month.
The new Mustang is due as a 2014 model, and will look somewhat like an Aston Martin, the high-price sports car often featured in James Bond movies. People who have seen the new Mustang said it is almost a body double for the Evos concept car that Ford showed at the Frankfurt auto show last fall.
A Ford spokesman said he couldn’t comment on Ford’s product plans for the Mustang.
Changing the Mustang’s look is a risky move for Ford because the car has such a big following, said Rebecca Lindland, an analyst with researcher IHS Automotive Inc. “Ford has had so much success with [the retro Mustang], there is significant risk of going somewhat away from it,” she said. “You have to evolve the design, but it is a risk to change it too fast or radically.”
Baby boomers are still an important demographic. They drove booms in minivans, sport-utility vehicles and luxury cars in addition to retro models. But with the oldest boomers now retired, that generation is near the end of its run as hard-charging car consumers.
The average Mustang buyer today is 51 years old, Mr. Edwards said. They fall into the category of “near-luxury” consumers in terms of spending habits and tend to include more men than women. They like power and performance, he said.
Lee Stewart a 45-year-old accountant from Bristow, Va., just ordered a 2013 Mustang GT convertible, and loves the current, 1960s look. The Evos concept car, he added, is “a beautiful automobile, but it isn’t a Mustang.”
The original Mustang launched a whole category of inexpensive, sporty cars with a uniquely American look. The vehicle was a pet project of then Ford Vice President Lee Iacocca, who kept it alive after Henry Ford II had rejected early concepts.
It hit the market as baby boomers were in their teens and its rapid success triggered a host of similarly, small, four-seater sports cars. General Motors Co. countered with its Camaro, and Chrysler added the Dodge Charger and Challenger. In a nod to the Mustang, they were known as “Pony cars.”
In the 1970s, Detroit faced rising competition from small Japanese and fuel-economy regulations. The Big Three shrank their pony cars and changed their looks dramatically, and they all but faded from the roads by the late 1990s.
In 1998, Volkswagen AG tapped into boomer nostalgia when it reincarnated the Beetle. In 2005, the retro-style Mustang was launched and it was a hit.
But for Adam Perito, 32, a recruiter who is on the leading edge of Generation Y, the current Mustang is great and he is looking to buy one, but “the new one looks pretty sweet. Maybe I should wait until it comes out.”

SOURCE: Mustang Makeover: What Does Ford Have in Mind? - Driver's Seat - WSJ

Giannis · Apr 17, 2012

They should drop the live axle. Not the retro styling.

K-A · Apr 17, 2012

Very bad news. It will kill the Mustangs individuality and purpose.

Love the Mustang. Drove a 2012 V6 around for a while and remembered just how much I loved it.

Not many things in life are more fun than a RWD V8 powered Mustang with a manual gear box and free flowing mufflers. As cheesy as it sounds, the car is an automotive symbol of American freedom.

Merc1 · Apr 17, 2012

If they do change the style to something like that concept they're going to have to do an interior and powertrain and chassis to match and then it will become a lot more pricey. This is huge risk. Almost like when the Probe was supposed to replace the Mustang, the GL to replace the G. It will be a good looking car no doubt, but will it be proper for a Mustang? Not so sure about that. Why not give Lincoln a nice entry level luxury coupe instead?

M

K-A · Apr 17, 2012

I agree with that. The Mustang is supposed to be a little raw and unrefined.

With Ford's recent efforts, NO DOUBT it's gonna be an incredible car on its own, as Ford is just really getting serious lately.

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2014 Ford Mustang to ditch the retro styling - report

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