I'm happy that it's not though. It's a breathe of fresh air from M-B to not try and make something look so overly aggressive. IMO it'll age well and the aggression is more in the stature than the gimmicks. The front is indeed soft, and I feel they did it so the car looks friendly to the core buyer demographic (females with children from my observations). I'm personally glad that they don't make it look all so goofy and aggressive, as I feel the actual presence does all the talking (it looks huge and brick-like). This Lexus is more generic style of car these days: Boring as hell core design, with the cheap frills like mismatched aggressive bumpers and lights to try and sell it as "aggressive".