German Car Forum

Limited-edition Mercedes-AMG model in cooperation with IWC Schaffhausen

Melbourne – In cooperation with the Swiss watchmaker IWC Schaffhausen, Mercedes-AMG has developed an exclusive model known as the CLS 55 AMG “IWC Ingenieur”. Only 55 units of the unique four-door coupe will be produced with five units destined for Australia early next year.

The car has a powerful AMG 5.5-litre supercharged V8 engine and boasts exclusive equipment details. The design of the newly designed AMG instrument cluster is based on the new “Ingenieur” watch family from IWC, which made its world debut at the Geneva watch show in April 2005. The 55 units of the CLS 55 AMG “IWC Ingenieur” will each be customised at AMG in Affalterbach, Germany.

Article.... http://autoweb.drive.com.au/cms/A_10...wsarticle.html

This is 1 hell of a car, i love the CLS and i admire this 1, but 55 units only, the car is sold out by now i guess

I dont know if its sold out but the atricle just came out on the 5th of October. Very classy looking, i like the color and the wheels it also comes with an IWC wristwatch!!!

I read somewhere that all the cars were sold several months ago. BTW IWC is the manufacturer of my favorite watch. The IWC Portuguese Chrono-Automatic.

A warm evening, a black 997 cab with the top down, pair of white racing gloves and this watch on my wrist. What a day.....

Thats a beautiful watch, i have a IWC SL Da Vinci Chrono 18kt white gold w/ white face...

Like this but in white gold, much nicer than the yellow...


I am currently checking this one out.... i really like it...

Wow man, you've gotta a pretty nice watch. I bet you lean with your hand out side teh window when you are driving .

Actually no i really dont, besides no one really knows what it is anyway, and its my everyday beater watch, it gets wacked against tables, walls and such...

Stunning! How much this thing cost?

It cost $14,700.

I could pick it up for $9900.

In person the watch is gorgeous. I tried it on and I was in love, almost traded my watch for it at Torneau in Vegas.

have u seen this ? is this the IWC 2?

Id like to say yes, but i dont see the IWC marking on the window. And i think the rims are darker.

Agreed, the IWC version seems to have something like a powdercoat finish on the wheels. Funny enough I went into a watch store and they had AMG and IWC Igenieur posters scattered, but the actual presentation of the companies watches were somewhat shab. AMG could have sold a good number of these in the states had they given us an alloacation... o well.

Sorry to be the cynical here, but you gotta love these little marketing gimmics that car companies do, especially MB.

They did something similar with Tag Heur I remember, and now this.
Don't get me wrong, there's nothing to criticise here, it's simply a form of marketing. Co-branding is something MB seems to like doing, I guess because they have such high brand equity they can do it.
Even better here is the fact that no one losses out. MB gets increased profits from these cars because of their exclusivity. The watch company becomes associated with MB and its status, and the buyers get an exclusive car.

From a marketing student point of view, it's a great idea, but from a car enthusiasts view point, I'm not much of a fan of these 'pointless' limited edition cars.


* As for the $14,990 watch..... ummm... yesss.... what I would give to live 1 hour in your shoes, ..but kudo's to working your way to such a luxury lifestyle.

That's the beauty of the situation, it's Mercedes Benz, the brand as a whole has reached such an iconic status that any association made, people buy into it. Mercedes Benz can do whatever it so pleases w/ it's cars, gimmick, no gimmick - people eat it up.

Agree with you whole-heartedly there Stuttgarter. No matter how well BMW are doing with their strong sales success, and no matter 'if' BMW vehicles are better than Mercedes-Benz,....the one thing that BMW are yet to achieve is that lucrative 'iconic status' as you phrased it. (same applies to Audi as well).

Back to the car at hand, I'm just wondering why they've released this special edition model so early in its lifecycle. I can understand a car like this being released at the halfway mark or towards the end of its lifecycle, but the CLS55 hasn't even been on the market for a year yet.


...and how come this car wasn't atleast shown at the Frankfurt Motor Show to generate publicity for the watch company ..??




Nice looking car though..!!

I believe they only made 50 of this edition. So in all truth and honesty, from a buisness standpoint, none of those things mattered as to when the car was being released... and publicity? Why?

..and I pose the question .."why not?".

It's a special car, why not let people know it. I'm sure it would not have taken any limelight from the S-class debut, but as they say 'any publicity is good publicity', so I don't see why not just show the car, rather than simply send out a media release like they have here.

This car makes me wish BMW Individual would make a "Maritime Edition" of the M5, like they did with the 760Li and Z4, because those cars just oozed with class, especially the interior. But i guess we won't see anything like that due to cost-cutting at the moment.

55 made in total... check the article on the first page.... its simply for exclusuvity, i like the idea... as for gimmicks, i dont know.... people arent buying the car for the watch, its simply to market a more exclusive version of the CLS, which i like btw.

Bentley does it with Breitling...

Friggin sexy. I love the CLS. And driving the car is the best part. One of the few cars I've driven that seduces me everytime I get into it. Getting abused has never been so much fun!

Has anyone of you managed to find RL pictures of this car?

No, and trust me i searched for actual photos, cant find any.

Are there many (if any) exterior features which distinguish this car from a standard CLS55 ?

I know there's the signage on the door, and the wheel color seems to be glazed with a neat lookin tinge of gold (or so it seems from the pictures), but other than that, is there anything else to let you know that it is a limited edition car ?

(I'm just talking about the exterior, I know there are some very visible interior enhancements ).

Just the rims and the "IWC" logo I believe.

It is more or less the door sills, rims and colour that distinguish the car from a stock cls55.

Limited to 55 units worldwide at AU$297,900

The runaway sales success of the new “four-door Coupé” from Mercedes-Benz has been further highlighted by the sell-out status of the exclusive model known as the CLS 55 AMG “IWC Ingenieur”.

Seven Australian customers have secured an order for one of the unique four-door coupes, which were developed by Mercedes-AMG in cooperation with the Swiss watchmaker IWC Schaffhausen.

At a recommended retail price of $297,900, only 55 units of the unique four-door coupe will be produced worldwide with Australia increasing its allocation from the five units initially destined for arrival early next year to seven.


GCF story... http://www.germancarfans.com/news.cfm/newsid/2051027.006