German Car Forum

Another award for Audi, and this is a big one! The Automobile Club of Germany declared Audi as the best automotive brand in terms of reliability, customer satisfaction, market strength, product strength, car quality, advertising spendings and car registrations.

Second place went to VW, followed by Mercedes. BMW only scored 4th, followed by Porsche.
Great news from Germany here! Congrats to Ingolstadt.

Source: AutoWelt via GermanCarBlog

Good to see VWAG at the top

Congrats to Audi the High just keeps on rising

Audi is an awesome brand, I love the clean contemporary designs. Think almost every major automaker (bar BMW, interior design accepted) should take a page or two out of their book for the sake of designing clean, instant classics. For myself though, I don't need the AWD performance, and an Audi will never drive like a BMW. IMO of course.

Original press release by ADAC (source ADAC.de; translated from German):

Audi #1 for the first time , German brands still prevail

General German Automobile Association's AutoMarxX December 2006

For the first time AUDI reached the top position in the General German Automobile Association AutomarxX survey. In the most extensive evaluation of the automotive brands available in the German market the automaker from Ingolstädt overtook a serial front runner Mercedes. BMW, in June 2005 still #1, dropped back behind VOLKSWAGEN to rank four, followed by Porsche. Best import brand is Toyota ahead of Mazda and Honda.

The General German Automobile Association's AutomarxX appears half-yearly and compares the 33 most important automotive brands in Germany. The result of the investigation consists of numerous individual values such as mark image, market strength, customer satisfaction and product quality.

Thus the General German Automobile Association (ADAC) investigation is the most extensive information instrument for the measurement of the efficiency of the automotive brands in the German market.

* The best brand image in Germany has up-to-date the brand BMW, closely followed by Mercedes and Audi.

* At present the models of Mini, ahead of Land Rover, Porsche, Volvo and Honda suffer the smallest depreciation.

* Like usually industry giant VOLKSWAGEN, ahead of Mercedes, Opel, BMW, Audi and Ford records the largest market share.

* The highest increase in sales recorded Alfa Romeo, Fiat, Jaguar and Chrysler.

* The most satisfied customers has Subaru, followed by Toyota, Honda, Daihatsu, Mazda and Porsche.

* BMW brings the most qualitative new vehicles in the market, ahead of AUDI, Mercedes, VOLKSWAGEN, Porsche and Skoda.

* The most reliable cars supply Subaru, Mini, Mazda, Toyota, Honda and Mitsubishi.

The General German Automobile Association's AutomarxX has been published twelve times since September 2001. Eight times the winner was Mercedes, three times was BMW on the top. With AUDI a new brand appeared at place #1.


PS:

Top AutomarxX rankings in June 2006:

1. Mercedes (#2 in Dec 2006)
2. BMW (#4 in Dec 2006)
3. Volkswagen (#3 in Dec 2006)
4. Porsche (#5 in Dec 2006)
5. Audi (#1 in Dec 2006)

* The most reliable cars supply Subaru, Mini, Mazda, Toyota, Honda and Mitsubishi.

german carmakers, eat my shorts.

O how fast things have changed!
Say what chu want, the future is here
& Audi is the KING!

PS: IMO

Well deserved. Good to see Audi winning some prizes. At least their effort is appreciated.

Lol...Yea who wants a unreliable S class or A8 or 7 series when you can have a very nice and reliable Toyota Yaris and Mazda 1.

AutomarxX is a very complicated report. The final note consists of notes from 6 categories (contributing percentages to final note listed; methods / sources listed).

100% final note includes:

25% of brand image note (brand image survey; value depreciation; media spendings: absolute & year-to-year change index; advertising efficiency: quality of ads & ad remembrance)
10% of market power note (absolute registration / sales number)
15% of customer satisfaction note (customer satisfaction survey)
30% of product power - vehicle quality note (ADAC tests: technology & economy; TÜV reliability report; brakedown statistics)
10% of technological trend power note (brand's top technological achievements chosen by ADAC expert panel)
10% of brand trend power note (brand's tops & flops - chosen by ADAC expert panel; company's profitability - profit margin)



Top list of profit margins (2005):

1. Porsche: 18.87%
2. Hyundai: 10.00%
3. Toyota: 9.46%
4. Nissan: 9.20%
5. Renault: 9.14%
6. Honda: 7.59%
7. BMW Group: 7.05%
...
DaimlerChrysler: 2.30%
Volkswagen AG (VAG Konzern): 1.81%

The Audi fans are gonna have a party this night

lol this is gr8..congrats to audi..and to audi´s fans..well deserved to say the least