| |
|
| |||||||
| Home | Register | Search | Today's Posts | Mark Forums Read |
Chief of AoA wants Brand to Be Less 'Understated'.This is a discussion on Chief of AoA wants Brand to Be Less 'Understated'. within the The Audi Lounge forums, part of the Audi category; Audi's chief marketing officer wants to put some 'Soul' into the brand. Audi's chief marketing officer Scott Keogh, during press ... |
 |
| | LinkBack | Thread Tools |
01-09-2007, 11:43 AM
| #1 |
| Jetsetter Moderator Emeritus   Join Date: Sep 2005 Location: Greece Garage: 2008 Nissan X-Trail
Posts: 9,134
Thanks: 2,726
Thanked 2,377 Times in 1,364 Posts
  | Audi's chief marketing officer wants to put some 'Soul' into the brand.  Audi's chief marketing officer wants to put some 'Soul' into the brand. Audi's chief marketing officer Scott Keogh, during press previews at the NAIAS , said that it's time for the brand to play up the "soul quotient" in marketing. Read the details... http://publications.mediapost....53564
__________________ Why are we afraid of tomorrow when today is all we have? |
|            |
| The Following 2 Users Say Thank You to Yannis For This Useful Post: | cawimmer430 (01-10-2007), phaeton (01-09-2007) |
| Sponsored Links |
|
01-18-2007, 10:37 AM
| #2 |
| Jetsetter Moderator Emeritus Join Date: Sep 2005 Location: Greece Garage: 2008 Nissan X-Trail
Posts: 9,134
Thanks: 2,726
Thanked 2,377 Times in 1,364 Posts
| Chief of AoA wants Brand to Be Less 'Understated'.  The head of Audi of America , Johan de Nysschen, said the automaker wants to be one of America's top luxury brands as it has done in many other parts of the world. He also said that it's time for Audi to stop being so understated. Read the report here: http://adage.com/article?article_id=114359
__________________ Why are we afraid of tomorrow when today is all we have? |
|
| |
|
| Bookmarks |
| Tags |
| chief, understated |
| Thread Tools | |
| |
Similar Threads | ||||
| Thread | Thread Starter | Forum | Replies | Last Post |
| Audi names Rupert Stadler as new chief. | Yannis | Automotive Sales & Business News | 2 | 12-13-2006 04:43 AM |
| BMW Sauber F1 Team signs new chief designer | wltsm | Formula 1 | 4 | 04-29-2006 09:10 PM |
| Interview with Volvo C30 Chief Designer Simon Lamarre | Brookside | Volvo | 0 | 04-28-2006 12:12 PM |
